| Title | Auping - Should have stayed in bed days |
| Agency | Mindshare Denmark |
| Campaign | Should've stayed in bed days |
| Advertiser | Auping |
| Brand | Auping |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Home Furniture |
| Tagline | Even simple tasks can seem difficult when you don't get a good night's sleep |
| Story | Based on the insight that if you forget to get a proper night's sleep, you daily life can seem somewhat challenging.This films shows a string of scenarious, where people get into som akwards situations because they didn't get a good night's sleep |
| Philosophy | Based on the insight that if you forget to get a proper night's sleep, you daily life can seem somewhat challenging, we created the concept 'Should've stayed in bed days. |
| Problem | People forget the importance of sleep and therefor forget the importance of having a bed that let's you sleep well |
| Media Type | Television |
| Length | |
| Creative Director | Kenneth Kaadtmann |
| Copywriter | Kenneth Kaadtmann |
| Copywriter | Sune Overby |
| Agency Producer | Maikie Kanstrup |
| Director | Jesper Skoubølling |
| Creative Producer | Mads Marstrand |
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