Contact Information
Antonigade 4 4. salCopenhagen 1106
Denmark
Social:
Mette Gade
Executive Assistant/Marketing Manager at Mindshare
Basic Info
Founded in: 1997
Network: GroupM (New York, United States)
Holding: WPP (London, United Kingdom)
Awards: 3
Creative Work: 11
Founded in: 1997
Network: GroupM (New York, United States)
Holding: WPP (London, United Kingdom)
Awards: 3
Creative Work: 11
Mindshare Denmark
Antonigade 4 4. salCopenhagen 1106
Denmark
Mette Gade
Executive Assistant/Marketing Manager at Mindshare
Insights from Mindshare Denmark
POV: ‘Netflixisation’ of sports
August 18, 2017
Mindshare Point of View Background: On 8th August, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe.” What if this day of sports obscurity was more than a fun stunt but in fact a glimpse into the future of sports media? Details and Implications: I grew … read more
POV: Facebook Watch
August 18, 2017
Mindshare Point of View Background: Facebook has introduced a new video hub offering some U.S. users - short episodic series from content partners including A&E, Major League Baseball and National Geographic. Details and implications: There is a growing recognition that premium content –… read more
POV: YouTube Augments Social Features
August 10, 2017
Background: If imitation truly is the best form of flattery then Facebook and Snap’s product engineers will be feeling deeply flattered this week after Google announced a series of changes to YouTube’s iOS & Android apps. Following a series of successful localised tests, YouTube is going… read more
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