Philosophy & Competitive Advantages

Our philosophy: brands are verbs. What you do as a brand matters as much as if not more than what you say.
Our culture: take the work seriously, but not ourselves. Our client surveys give us near perfect scores for having "people that are easy to work with".
Our competitive advantages: almost no other agency combines our expertise in experience with the ability to both ideate and execute; and almost no other agency in our space has our global reach and long track record in the industry. 

Network Description

We're an independent operating agency with Interpublic, which we joined in 1998. 


Number of Employees: 850
Josh McCall
Chairman & CEO
Phone: (+1) (617) 585-7000
Julian Pullan
Vice Chairman & President International
Phone: (+44) (0)208 735 2000
Bruce Henderson
Chief Creative Officer



Award Distinction Category Brand Year
Telly Awards Silver Video Prudential Long Term Thinking 2015
Telly Awards Silver Video Prudential Pan Asia 2015
Communicator Awards Silver Integrated Nivea 2014
Communicator Awards Gold Visual Appeal Dare To Dip 2014
Communicator Awards Silver Integrated Dare To Dip 2014
Hermes Awards Gold Interactive Brand Experience Nivea 2014
International Visual Communications Association Awards / IVCA Awards Gold DOW 2014
Telly Awards Silver Use of Animation Saudi Aramco 2014
Telly Awards Bronze Recruitment Ericsson 2014
Cannes Lions International Festival of Creativity Silver Lion Special Effects & Computer Graphics Nokia N900 2010


Advertiser Brand Business Sector Type of Work since
Det Norske Veritas Holding Det Norske Veritas Holding
Ericsson Ericsson
Hewlett-Packard 3Com, HP, Palm, PSG, TSG
Nokia Nokia and N series
Ooredoo Ooredoo Qatar and Wataniya Telecom
Procter & Gamble Gillette, Venus, Braun, Clairol, Duracell, Oral-B, Wella Personal Care
Samsung Samsung, Cheil Communications
Sony Sony and Columbia Pictures
VMWare VMWare