Philosophy & Competitive Advantages
We feel that advertising is primarily all about ideas.
Ideas that are meaningful, new, justified, long-lasting, forceful, disturbing, positive, seductive, convincing, funny, and touching.
Fresh new ideas that shake up old habits.....
Ideas that help the consumer appreciate the brand and the products, and get to know more about the manufacturers. Ideas that lead to other ideas: that urge one to try the product, compare it, buy it. Ideas that linger for a long while, much like a melody, or a poem. Ideas that are eager, likeable and simple like everyday life.
Because we must never forget that advertising was born in the marketplace and all stores carry its message. We have graduated from the University of the Street, our science and our art is knowing the consumers, speaking their language and of course, seducing them.
We have a passionate need to convince.
But it is not that simple to be simple. There is nothing more precious and fragile than an idea. And for a great idea we are ready to move heaven and earth. We have specialized strategic planners who search into the furthest corners of the consumer's minds to determine their ways of thinking and their needs. Ready to pay the price. A great idea has no price tag. It takes creative prowess to find one. That is the reason why in Europe alone, we have assembled more than 4000 imaginative, creative, talented people full of adventure and fantasy (Could it be you tomorrow?)
Ready to reinvent the wheel.
One aspect of our profession is the fact that there are no real rules. The business of communications seems to go even faster than our already fast-moving world, and we are constantly inventing new tools: Media Conception », « Context Analysis TM », and « Publicis AdNet TM ». The latter is a unique client-agency real time electronic communication system.
Ready to go to battle.
We are ready to confront the whole world, including our clients. We, as independent-thinking « advisors », proudly bear the courage of our convictions to better serve and advise our clients. In fact we are not afraid of putting ourselves in question and confronting our own ways of thinking...
The company is perhaps independent. If not, it can be edited here