Saatchi & Saatchi

London, United Kingdom
TitleDance at Liverpool Street Station
Production Company
Production Company
Campaign Life's for sharing
Advertiser T-Mobile
Brand T-Mobile
Date of First Broadcast/Publication
Business Sector Telecommunications Services
Tagline Life’s for sharing
Story Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the station’s rush hour crowds to film the dance spectacular
Philosophy Life’s For Sharing.
Problem OBJECTIVE-Differentiate T-Mobile.
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT – Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
Media Type Television
Market United Kingdom
Art Director
Art Director
Art Director
Account Planner
Account Manager

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