Saatchi & Saatchi

London, United Kingdom
TitleHow u feelin?
Campaign How you feelin?
Advertiser National Society for Prevention of Cruelty to Children
Brand ChildLine
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline How u feelin?
Story An atmospheric film which cpatures the complicated world of young people's emotions. The film features projections of children and young people giving one word answers to the question "how u feelin?". The projections appear on a tunnel of walis and stairwells in time to Hartnoll's completely unique soundtrack, produced using only the children's answers and sounds.
Philosophy IDEA - How u feelin?
Problem OBJECTIVE - To make every young person in Britain aware they can now contact Childline online and on the phone
ISSUE - They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry
INSIGHT – For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives
Media Type Television
Market United Kingdom
Production Company
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