Saatchi & Saatchi

London, United Kingdom
TitleHow u feelin?
Campaign How you feelin?
Advertiser National Society for Prevention of Cruelty to Children
Brand ChildLine
Business Sector Institutional/Public Interest/Non-Profit Org.
Problem OBJECTIVE- To make every young person in Britain aware they can now contact Childline online and on the phone
ISSUE- They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry
INSIGHT – For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives
Media Type Case Study
Market United Kingdom

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