Saatchi & Saatchi

London, United Kingdom
TitleLife's for Sharing
Campaign Life's for sharing
Advertiser T-Mobile
Brand T-Mobile
Business Sector Personal Wireless Communication
Philosophy Life’s For Sharing.
Problem OBJECTIVE-Differentiate T-Mobile.
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT – Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
Media Type Case Study

Other Ads From This Campaign