Saatchi & Saatchi

London, United Kingdom
TitleMusical Memories
Campaign Toyota Positive
Advertiser Toyota Motor Corporation
Brand Toyota
Date of First Broadcast/Publication
Business Sector Cars

Further to the launch at the beginning of the week, here is the next film in the series of films for the Toyota Positive Movement.

'Musical Memories’, shows The Jive Aces, a high-energy 6-piece swing and jazz band, who visited two homes for the aged in central London. They set up their instruments and treated them to an afternoon of uplifting musical delights. 


Toyota Positive is designed to bring a little joy to the streets of London.  The public are also asked to submit their own ideas for positive acts and the winning submissions will win a Toyota Prius for the day to make their positive idea a reality.

Media Type Television
Production Company Buillion
Executive Creative Director
Art Director
Agency Producer

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