Saatchi & Saatchi

London, United Kingdom
Campaign The world … according to Carlsberg
Advertiser Carlsberg Group
Brand Carlsberg
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Philosophy IDEA - The World...according to Carlsberg.
Problem OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty.
ISUUE - Carlsberg is only one of a wide range of lagers – indistinguishable in terms of product in a market in which it is outspent and out distributed.
INSIGHT – Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way.
Media Type Web Film
Market United Kingdom
Editing Company
Post Production
Audio Post Production
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Account Manager
Account Manager
Account Manager

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