Press Releases - Saatchi & Saatchi - Saatchi & Saatchi Press Releases at en-us Copyright 2018 Kerry Foods and Saatchi & Saatchi put the power into Fridge Raiders in latest campaign Kerry Foods and Saatchi & Saatchi London have together launched the new campaign ‘Get a Taste for Power,’ bringing all the Kerry Foods protein snacking range together under the Fridge Raiders banner for the first time.

‘Get a Taste For Power’ marks a strategic shift in focus from recent Fridge Raiders campaigns. Kerry Foods and Saatchi & Saatchi are now aiming to position Fridge Raiders as a go to option for adults following research which showed that the adult population accounted for 85% of all snacking occasions in the UK.

The new campaign highlights the powerful protein boost that all products in the Fridge Raiders range offer. In the leading 30” TV ad, protagonist ‘Julie’ makes her way through London on a fantastical Fridge Raiders fuelled journey. From power dressing and power walking to power boating, Julie is given complete energy and sustenance from the nutritious snack of Fridge Raiders.

Directed by Daniel Warwick for Biscuit Productions and featuring West End star Alexia Khadime, the energetic and fast paced advert, set to the iconic soundtrack of Milli Vanilli – Girl You Know It’s True, conveys the lasting powerful feeling and energy Fridge Raiders gives.

The full above the line campaign spans TV with 30” and 10” edits, as well as out of home, digital out of home and social content.

Alastair Gibbons, Marketing Manager at Kerry Foods said, “Fridge Raiders is making a significant strategic shift in targeting adult consumers. To support this, we needed to create advertising that not only showed people that Fridge Raiders is the perfect snack to power them on through their day but was also bold and distinctive in celebrating our new visual identity and the modernisation of our brand. We are really excited to bring this campaign to market and see the impact it will have on our brand.”

Will John, Creative Director at Saatchi & Saatchi London added, “With ‘Get A Taste For Power,’ we’ve created a power ad for a power snack that’s packed with protein. We’re showing all the powerful things you can do throughout your day, once you’ve snacked on the power of Fridge Raiders.”

2018-07-23 00:00:00
Direct Line for Business launches ‘Keeping up with your world’ campaign in support of small businesses
  • New ATL campaign creates an emotional connection with small company owners and operators, showcasing Direct Line’s understanding of the key moments of business change 
  • Creative reassures customers they will have the right insurance cover to keep their business covered as it grows

    Direct Line for Business and Saatchi & Saatchi London today announced the launch of a major new ATL campaign, “Keeping up with your world.”  It features a dedicated creative for the small and micro business audience, highlighting insurance support in a changing and unpredictable business world. The campaign launches on television on Friday 20th July and is supported with radio, social, press and PR.


    The new 30” advert follows the exhilarating journey of Jenna, a dynamic female business owner in her 30s, rising from self-employment to growing and running her own business. The fast-paced scene changes and cuts show how much a small business owner must consider, such as hiring staff, chasing down clients and moving from working at a kitchen table to a busy office.


    The narration in the advert is provided by the unmistakable voice of stand-up comedian and television panellist Milton Jones, who viewers will recognise from such shows as Mock the Week, Michael McIntyre’s Comedy Roadshow and Live at the Apollo.


    The advertisement lays down a bold challenge by asking, “Can your business insurance do that?” emphasising how Direct Line continues to disrupt the insurance marketplace, making it ever easier for small companies to buy direct with confidence. The “Keeping up with your world” creative remains recognisably Direct Line, taking an empathetic, impactful look at what it feels like to run a small business and how this audience needs insurance that is designed to keep up. 


    Claire Sadler, Marketing Director of Direct Line for Business said We know from our research that change is constant for small businesses, yet many businesses don’t know if they are covered if there are changes to their business, like staff, turnover or stock. Customers want reassurance that they have an insurance policy that can flex, change or grow with them. 


    “Direct Line is inherently perceived as a consumer brand, despite having over 450,000 small business policy holders, so with the new creative we wanted to show we understand the joys and challenges of running a small business by bringing emotion and humour into our business to business communication. And in doing so, humanise business insurance and highlight that being a small business owner is personal experience and people need a personalised insurance product, not an off the shelf package.” 


    Kate Stanners Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi: “Growing a business in the current climate is incredibly tough and to succeed you have to work really hard. It was important to show in this film just how unpredictable life at the helm of a business can be. You take a huge leap of faith and then just do whatever you can to adapt to a torrent of challenges, surprises and setbacks, while also trying to enjoy the ride. We wanted to create a montage that conveyed this dynamic journey in a visceral and playful way, while showcasing how invaluable constant support from Direct Line for Business can be.”


    The campaign supports the launch of a new end-to-end business insurance solution that enables over 500 trades to buy insurance directly with confidence. The online tool dramatically simplifies the way contractors and small businesses in the advertising and marketing industries purchase cover. It provides an intuitive and responsive sales journey, enabling customers to create a policy that is totally unique to their business, meaning that policyholders never pay for insurance they don’t need. Once in place, customers can make as many changes to their policy as they wish without incurring any mid-term amendment fees.

    2018-07-20 00:00:00
    Saatchi & Saatchi London unveils leadership line-up Saatchi & Saatchi London has promoted Sam Hawkey and Larissa Vince to the roles of chief operating officer and managing director respectively.

    Sam, who has been promoted from managing director, will lead the agency’s vision and direction, and have responsibility for its commercial performance.

    Larissa has been promoted from chief growth officer, and will continue to lead growth and new business with a particular responsibility for culture and talent.

    Both will continue to run senior client relationships across the agency’s client base, which includes EE, Direct Line, Britvic, Visa and Deutsche Telekom, Expedia Inc and Kerry Foods.

    The pair will form part of a London leadership team comprising Richard Huntington, the London chairman and chief strategy officer, and a soon-to-be-announced London chief creative officer.

    The team will continue to report to global president, Magnus Djaba and together, will focus on delivering an outstanding agency culture, as well as creative, commercial and new business performance.

    Danny Josephs, the current COO of Saatchi & Saatchi London, is leaving to pursue new opportunities.

    Magnus Djaba, global president of Saatchi & Saatchi, said: “As a Spurs fan I know what it’s like to have a superstar who is one of your own. Sam is definitely that. For Larissa, I couldn’t be more proud. Our secret weapon is now not so secret.” 

    2018-04-19 00:00:00
    Fruit Shoot is the perfect partner for kids who live for adventure every day Britvic-owned Robinsons Fruit Shoot today releases their latest ‘It’s my thing’ campaign advert celebrating the magical moments when children find their passions, while supporting them with the perfect drink to sustain them on their adventures; Fruit Shoot.
    The hero 30” TV advert follows three children lost in the joyous pursuit of their respective hobbies. In the striking and inimitable style of award-winning directors Tania Verduzco and Adrian Pérez, commonly known as Los Pérez, we join kids doing ‘their thing’ all across town; from mastering flawless kick ups, to getting lost in the rhythm of a drum set, to living the artistic life of a chef or painter, these are children who know what they love, and do it with gusto.
    The advert is set to the fast paced, energetic soundtrack of upcoming band, Layup. With the band garnering over half a million streams on Spotify, Layup’s new song “Want it all” is the perfect soundtrack for kids who let nothing stop their thirst for life or from doing what they love, when they want to.
    The campaign will lead with a 30” TV advert, as well as a 20” cut down and will run on TV and online from 26th March across the UK, France and the Republic of Ireland. The UK TV spot will promote the Fruit Shoot range while French and Irish versions will showcase the main Fruit Shoot product.
    With 85% of parents thinking adventure should be an important part of kids’ lives, Fruit Shoot offers parents a trustworthy, no added sugar, vitamin filled drink to give their kids, to ensure they stay healthy and hydrated throughout the day, and well equipped to always put their all into doing their thing.
    Ash Tailor, Global Category Director for Kids Drinks said: “We’re passionate about inspiring kids’ to find their passion, whatever that may be! It’s this purpose that drives the Fruit Shoot team to create our delicious range of drinks and constantly think of new ideas that will meet the needs of kids whatever their ‘thing’. This latest advert brings our team’s passion and brand purpose to life through our range of products, and we can’t wait to see it go live.”
    Kate Stanners added “The brilliant thing about kids is that when they get really really into  something, it becomes their thing, and they pursue it with passion and inhibition, and we support that wholeheartedly.”
    It is an exciting year for Fruit Shoot, having started 2018 with an exciting new look and semi translucent bottles for Core Fruit Shoot range. The brand launched new Fruit Shoot Juiced earlier this year; a delicious blend of 50% fruit and 50% water, all 100% naturally sourced and school compliant so perfect for kids’ lunch boxes. The most recent addition to the brand includes a new Sparkling range for Fruit Shoot Hydro which has launched as an exclusive in Tesco. 

    2018-03-27 00:00:00
    Saatchi & Saatchi London and Britvic-owned Robinsons launch Fruit Cordial campaign Today, Britvic owned Robinsons, together with Saatchi & Saatchi London, have released their “most sophisticated Robinsons yet” campaign to promote Fruit Cordial, their second range of products created especially for grown-ups.

    The launch of Robinsons Fruit Cordial follows the launch of Robinsons Fruit Creations in January earlier this year. The TVC creative marks a continuation of the new brand platform for adults, tapping into the disarming wisdom of the nation’s squash experts, children, to inform adults what they’re missing out on.

    The hero 30” TV advert shows a woman reaching into the fridge for a bottle of wine, only to be interrupted by a young boy, advising her to choose the new Robinsons Crushed Lime and Mint Cordial instead. As her hand reaches forward, we hear the young voice in the background say “Lucy, it’s only Monday! I always have squash after I’ve had a tough day at school.” The calm and assertive child informs us that this new sophisticated range from Robinsons is perfectly suited to adult palates and makes a great alternative beverage.

    The new Fruit Cordial range comes in three flavours: Crushed Lime and Mint, Pressed Pear and Elderflower and Rhubarb, Raspberry and Orange Blossom, and is the most sophisticated drink range from the Robinsons brand.

    The new 30” film and shorter 20” cut down will run for three months from March and will be shown across TV in the UK.

    “The Fruit Cordial campaign is a continuation of the new adult proposition for Robinson’s,” said Kevin McNair, GB Marketing Director at Britvic. “As modern tastes evolve, we’re continuing to see that adults are looking for ‘better for you’ soft drinks options that are more premium and more enjoyable. Fruit Cordial, with its beautiful combinations of real fruit and botanicals, premium glass bottle and no added sugar, is ideally suited to meet this need so we’re excited to be bringing the new creative to TV screens this spring. As an extension of the ‘Listen Up’ platform launched earlier this year, the new creative is designed to draw awareness of new Fruit Cordial as a considered drink of choice, based on the recommendation of a seasoned child squash expert, an invaluable voice of reason.”

    “The juxtaposition of children experts next to the adult novices challenges viewers to consider Fruit Cordial as a sophisticated, alternative beverage for any time of day,” said Kate Stanners. “We’ve refreshingly given charismatic children a voice to educate their elders on the tastes and benefits when choosing Fruit Cordial.” 

    2018-03-19 00:00:00
    CLEANING UP THE CARNAGE: New ‘Fast Response’ campaign promotes latest Home Insurance offering Today Direct Line launches its ‘Fast Response’ campaign to promote its new Home proposition, which will see action within 24 hours to help customers deal with devastation to the home following a severe leak.

    An extension of the previous Home campaign (Emergency Plumber), Fast Response shows how Direct Line is invested not only in handling claims for damage done, but also in helping customers in the worst situations execute an action plan to deal with the aftermath of the water damage.

    The campaign, created by Saatchi & Saatchi London, shows a group of teens in a state of panic, after a severe leak during a house party has left the house in a state of disarray. As the teenagers despair with their heads in their hands, Winston Wolf and a team of specialists swoop in to help mop up the mayhem, and water, caused by the leak.

    Spanning TV, radio, digital and paid search, the campaign, has been devised to resonate with consumers at the moment they start anticipating getting home, including when they begin their commute home from work or when they are headed home after a holiday.

    The 30” TV spot is due to air on February 16th in the evening and will also feature during The Voice on February 17th. The digital campaign, which will run across Facebook, YouTube and paid search, will launch on February 27th.

    Wendy Pearson, Head of Marketing, Direct Line comments: “A severe leak can cause devastation to a home. In some extreme cases, it can even render a house uninhabitable which can cause additional stress and worries to an already less than ideal situation.

    “At Direct Line we want our customers to always feel like their insurance simply works when it needs to. It’s why we’ve launched ‘Fast Response’ to deliver fast and effective help to assist our customers in getting their lives back on track as if the situation never happened.” 

    2018-02-16 00:00:00
    Expedia consolidates global account with Saatchi & Saatchi Expedia®, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network.

    Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive of TV, Digital Video and Display, Social Media, and outdoor for Brand Expedia.

    Expedia previously worked with a roster of five agencies across worldwide markets.
    The account was awarded after a three-month trial and the assignment includes creative development, brand strategy, and execution across all platforms, combining creative and technology from Saatchi & Saatchi London and Team One. Publicis Groupe’s production house, Prodigious, will also support in the creation of the campaigns.

    Vic Walia, Vice President, Global Brand Marketing at Expedia, said: “We are happy to see that Expedia’s culture of Test-Learn-Iterate is also shared by Saatchi & Saatchi and Team One. We are excited about this next chapter for the brand.”

    Magnus Djaba, Global President of Saatchi & Saatchi and CEO of Saatchi & Saatchi London, added: “Expedia’s agenda of working to combine science, creativity and technology to deliver results that haven’t been seen before, mirrors everything we’re trying to do as a network. We couldn’t be more excited.”

    2018-01-16 00:00:00
    Asda’s Best. Christmas. Ever. This Sunday evening, Asda will reveal its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created - Asda’s very own Christmas workshop called The Imaginarium.

    The integrated campaign was created by Saatchi & Saatchi London and devised using insight that Asda’s imaginative Christmas ranges are designed to match Asda shoppers’ unstoppable enthusiasm for life. From the uplifting song choice down to the whimsical world the ad invites the viewer into, Asda shows shoppers they don’t need to compromise on providing the most magical experience for their loved ones: from the big items to the little extras, Asda caters for all of their Christmas needs, at a price they can afford.

    Set to the iconic track ‘Don’t Stop’ by Fleetwood Mac, the 60” TVC follows a young girl and her grandfather, who sneak into the Christmas Asda headquarters, the Imaginarium, revealing the secrets behind the iconic seasonal ranges and products available in store this festive season.

    As we follow their journey through weird and wonderful rooms, we discover magical machines, enchanting experiments and the imaginative ways in which Asda will ensure the Best. Christmas. Ever.: from reindeers powering a ginormous food mixer to make Christmas puddings, to canapés and mince pies being assembled by tiny Asda Imaginarium workers, and Christmas Smash Igloo cakes being tested by strapping weightlifters – the ranges offer creativity, innovation and quality.

    A captivating place with a surprise in every corner - a giant pop-up Christmas cookbook snaps opens to reveal two real life Asda chefs preparing the iconic Christmas meal of roast turkey with all the trimmings, including this year’s special Wagyu dripping roast potatoes. We also catch a glimpse into a futuristic gin room where truffles are being infused with gin by a giant ‘gin laser’. Their expedition comes to its fruition when Walter, the factory’s security guard shows them what other adventures lie in store for them, revealing the whole of the Imaginarium in all its glory.

    Four further 30” adverts will be rolled out over the festive period, which will reveal more mysteries of the Asda Imaginarium. These spots will focus on four key festive shopping moments: Gifting, Home Decorations, Parties & Gatherings and ‘the Big Shop’.

    The Gifting film will also feature a panel of children selecting toys either as ‘fun’ or ‘boring’, highlighting the ‘Chosen by Kids’ range at Asda, where only the little ones have a say in what makes the cut. Each of the 30” spots will be supported on TV with 10” ads that focus on the essential Christmas staples such as turkey and vegetables and party food. These ads will highlight Asda’s amazing prices and deals, echoed in 6” YouTube bumpers.

    In a first for the retailer, Asda will engage dynamic technology to create tailored Trueview videos, taking audience search terms and linking them thematically with relevant Asda messaging. These will bring contextual relevance to the 6” YouTube Christmas bumpers, and will be supplemented with short-form 2” content and carousel ads on Facebook. The

    campaign will also feature an innovative, gamified Snapchat filter, where people can become the striped weightlifters from the ad.

    Andy Murray, Chief Marketing Officer at Asda, said: “Earlier in the year we held sessions with our customers to get feedback on our Christmas range. As we talked to them about Christmas we could see how much joy and happiness planning their Christmas brought them – we knew we wanted to reflect that in our ad. When we saw their reactions to our food – the way it surprised them and made them smile – as well as the incredible pride and attention to detail our product developers had put into creating it, the inspiration for the Imaginarium was born.”

    Eilidh Macaskill, Asda’s Vice President Creative and Media, explains: “By Combining CGI animation and some spectacular real life venues, the ad and the wider campaign is a love letter to our customers and products.”

    Sara Rose, Group Creative Director at Saatchi & Saatchi London added: “Although the campaign has a fantastical element to it, our stories are firmly rooted in what Asda has to offer shoppers this Christmas, from old favourites to inventive new treats like gin infused chocolates and massive Christmas puddings. Our first thought was “how do they come up with these things?” And the campaign just grew from there.” Creating the very Best. Christmas. Ever. for its customers, the campaign was directed by cinema duo Los Pérez at Blink and MPC worked on the special effects. It will also be supported by Cinema, Radio, Print, DOOH and social.

    Save Money. Live Better. Asda 

    2017-11-03 00:00:00
    Asda reboots Halloween with an 80’s music vibe Launching tomorrow and running until October 31st, Asda has revealed its latest Halloween TV ad featuring the 80’s hit ‘Word Up’ from Cameo.
    The campaign, created by Saatchi & Saatchi London, is developed from insight that Halloween is increasingly becoming an event that is anticipated and enjoyed by multigenerations.
    It’s an exciting time of year, especially for kids, and an opportunity to step outside the rules and have some fun.
    Filmed in the style of a music promo, the ad depicts a family who becomes ‘possessed’ by the ‘Halloween Spirit’ after listening to the iconic 80’s Cameo track on a ghetto blaster.
    Everyone from the young children to grandma start dancing while seamlessly lip syncing the words to the song.
    Showcasing the wide range of products on offer at Asda from eye-catching costumes and trick or treat supplies to pumpkins, celebration cakes and everything you need for the perfect Halloween party. The spot positions Asda as the UK’s number 1 destination and one-stopshop for all things Halloween. It is summed up in the strapline ‘Home for all things haunted’.
    Asda has also teamed up with Shazam to launch a UK first, which will run throughout the spooky period. When anyone ‘Shazams’ the TV ad or code in Good Living Magazine they will be taken to a Halloween experience on their smartphone which lets them be part of the ad through a lip syncing spooky filter. This can then be saved and shared with friends across social media channels.
    “Andy Murray, Asda’s Chief Customer Officer, said: “Halloween is increasingly popular in the UK and our through-the-line campaign aims to bring out the fun side of the spooky celebrations.”
    “With the right mix of innovation, exclusive ranges and great prices, every touch-point of our campaign encourages the whole family to ‘get into the spirit’ and get involved - truly making Asda the home for all things haunted this year!”
    The 30” TVC will run from tomorrow with 6” cut downs appearing on Asda’s social channels
    alongside a 20” radio spot and PR support. 

    2017-10-07 00:00:00
    George launches strong clothes for strong kids Running until September 4th, George at Asda will be rolling out its Back to School campaign ‘strong clothes for strong kids’.
    The integrated campaign aims to highlight the small but significant challenges that children encounter and overcome at school on a daily basis, no matter what age they are. It taps into customer insight that life beyond the modern school gates is an unknown for parents. As children step into their own world and stand on their own two feet they become much stronger than we think as they go about their daily tasks.
    We want our children to been armed with both the physical and emotional tools to cope with everything the school day has to throw at them and the campaign reflects that having good quality, tough-wearing uniform plays a big part in this.
    The “30 TV spot follows three schoolchildren, all of differing ages, and each of whom face a different challenge. The first is a young girl in the school playground, deliberating at the top of a slide whether she’s brave enough to go down. The second child is new to the class and after standing on the side-lines looking on, finally plucks up the courage to ask to join in a playground game. The last is challenged by an older group of children to kick a football back to them and the pressure of getting the kick spot on is immense!
    Andy Murray, Asda’s Chief Customer Officer said: “We wanted this campaign to really reflect the human truths associated with the everyday challenges of school children and how they positively overcome them by being much stronger than we think.

    “As adults we can only prepare our kids for what happen beyond the school gates and robust school uniform is an essential part of their everyday armour. From parents sending their little ones to school for the first time, to those starting new schools and meeting new friends – the campaign is designed to relate to the nation as families prepare for a new school year.
    “I am incredibly proud of our back to school range which, coupled with our 100 day guarantee, provides our customers with one of the strongest offers in the UK.”
    The “30 TV spot will be played out until September 4th, with a “60 long form showing in cinemas across the country alongside additional 10” digital pre-roll and 6” & 2” social cutdowns.
    The campaign will also be supported by print, display and online.  

    2017-08-11 00:00:00
    Newly launched Saatchi & Saatchi pro wins the Vaillant Group account in the UK


    Saatchi & Saatchi London has relaunched its business-to-business communications practice with the launch of Saatchi & Saatchi pro. Formerly Saatchi Masius, the new agency brings technology and creative thinking together with a people, not business, focused approach to B2B.

    The rebranded Saatchi & Saatchi pro will work with clients across all sectors to provide solutions to the rapidly changing B2B marketing landscape. The agency’s focus lies in breaking down conventional business communications of B2B by using creativity to target the people behind the business and combining this with data, technology and digital expertise, to help companies navigate complex market changes.

    As part of the transformation, the agency has hired a new Executive Creative Director, David Curzon, and Beth Freedman as Head of Client Services. 


    With a strong digital background, Curzon joins from 360i Europe where he was responsible for overseeing the creative department and its output, and driving a fully integrated approach. Previously, Curzon was an Associate Creative Director at DigitasLBi and has worked at a number of creative agencies both in London and LA, including WCRS, Fearlessly Frank and the Viral Factory. At 360i he worked on the #LidlSurprises and The Lidl Social Price Drop campaigns.

    Curzon, Executive Creative Director, Saatchi & Saatchi pro said, “Joining Saatchi & Saatchi pro is a wildly exciting challenge, one that means creating a culture of creativity for our clients & people, that sits at the forefront of everything we do. The potential is huge and the access to the Saatchi network means we have the heritage and minds to collaborate with, to create truly meaningful and breakthrough work.”

    Freedman has worked at Publicis Groupe agencies since 2010, spending time at Fallon Minneapolis, Fallon London and Saatchi & Saatchi London before joining Saatchi & Saatchi pro as Head of Client Services. Her experience includes more than a decade of media planning and buying before her transition into creative account management, which has served as inspiration for the data-driven, media neutral approach, which she and Curzon have teamed up to institute at Saatchi & Saatchi pro.

    Saatchi & Saatchi pro has also won the Vaillant Group UK account from incumbent, McCann Enterprise after a two month competitive pitch. The agency’s first work, which will include the company’s first B2C campaign in several years, is scheduled for launch in late 2017.

    Beth Freedman, Head of Client Services at Saatchi & Saatchi pro London, said, “We’re incredibly excited to partner with Vaillant Group in the UK to bring to life B2B2C campaigns across the Vaillant and Glowworm brands. Their dedication to quality and service is inspiring, as is the level of their ambition for engaging their consumer and trade audiences. Helping them to successfully speak to both B2B and B2C audiences is exactly the kind of challenge we repositioned ourselves to meet.”

    Alice Woolley, Marketing Director at Vaillant Group, added, ”I am delighted to welcome Saatchi pro as part of the extended Vaillant Group team. Part of our strategy for sustainable growth includes a new direction and focus for both of our brands, Vaillant and Glow-worm. Saatchi pro has shown how they understand these inspiring new challenges and align with our vision. These are exciting times for both companies and Vaillant Group is looking forward to working with such an enthusiastic and experienced team.”
    Saatchi pro London joins the founding office of Saatchi & Saatchi pro in Berlin, which was established three years ago and provides digital and experiential solutions to both local and European clients including Deutsche Telekom, Toyota, P&G, Commerzbank, T-Systems, BASF and Pepperl+Fuchs.

    Other Saatchi & Saatchi pro London clients include SAAB, PIMCO, PwC and Edwardian Hotels London amongst others. For more information, visit 

    2017-08-09 00:00:00
    Pampers and Saatchi & Saatchi London champion Little Fighters 2017-04-29 00:00:00 DEUTSCHE TELEKOM AND SAATCHI & SAATCHI CREATE NEW MEDIA CHANNEL USING COLOUR AS THE MEDIUM Launching today, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable screen.

    The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle program, and will launch with British virtual band Gorillaz.

    Across Europe magenta takeovers appeared overnight launching the innovative AR application, The Lenz App. An abandoned building, Potter’s Field Park, an underground pass and even some London taxis have all been christened in a purple and pink hue. In addition, special magenta objects and areas branded with the Magenta Electronic Beats logo, dotted around Europe will trigger even more exciting footage, clips and performances.

    Showcasing exclusive Gorillaz content, artwork, videos and new music, the App acts as a portal to a new dimension in music and entertainment. Using Chroma Keying technology, it works by identifying colours in the real world that are similar or match magenta to activate the app and content for the viewer. Whatever the magenta surface – a computer screen, framed image or door - by placing a phone in front of it, it will reveal the exclusive Gorillaz content.

    The campaign concept was created using insight garnered by Saatchi & Saatchi London that brand colours have historically been used as the main distinguisher between competitor network providers. Increasingly these colours have become wallpaper and have declined in relevance. The solution was The Lenz App - to create a stronger customer connection with magenta – the colour of Deutsche Telekom – and to make people look at the colour in a whole new way.

    To launch the service and target Deutsche Telekom’s least engaged customer group, Millennials, a partnership was formed with Gorillaz - a band who continue to resonate most with 18-34 year olds. Through the App, the world’s biggest virtual band has become accessible in the real world.

    The partnership will see the first ever-live interview with the band using motion capture and composition technology, and exclusive clips from the first ever-live performance of the brand’s new studio album Humanz. This summer Telekom Electronic Beats and Gorillaz will also be holding exclusive gigs across Poland, Hungary and Germany with content from selected shows being streamed live via the App. 

    2017-04-23 00:00:00
    Saatchi & Saatchi London reveals management changes Saatchi & Saatchi London has made two key management changes and has promoted Richard Huntington, currently Chief Strategy Officer, to Chairman and Sam Hawkey, currently a Managing Partner, to Managing Director.

    The creation of the new London roles follow the recent promotion of Saatchi & Saatchi London CEO Magnus Djaba, who has added the title of Global President Saatchi & Saatchi to his remit and the arrival of Danny Josephs as COO in December.

    Huntington will continue as Chief Strategy Officer in addition to his new responsibilities as Chairman. He will focus on representing Saatchi’s unique brand and culture inside and outside the agency and in particular with clients.

    Huntington has led strategy at Saatchi & Saatchi London since joining in 2008. He works across most of the agency’s clients from HSBC to EE to Direct Line as well as looking after its thought leadership programme.

    Sam Hawkey has worked at Saatchi & Saatchi London since 2012 on both global and local clients including Guinness, Kerry Foods, T-Mobile and Weight Watchers. Before joining the agency, he worked at Glue Isobar and Dial Media Group. He will now oversee the day-to-day management of the agency whilst continuing to head up the EE business and driving the Publicis Communications integration internally.

    Djaba said: “In the 5 ½ years that we’ve worked together, Richard has relentlessly demonstrated that he is the beating heart of this brand. His incredible energy, spirit and focus on our clients’ challenges epitomizes what Nothing is Impossible is all about.

    He added: “It’s the beginning of what I’m sure will be a very exciting journey for Sam. He’s the best young account person I’ve met in a decade – and I’ve met an awful lot of them.”

    Huntington said: “Representing the unique brand and culture of Saatchi & Saatchi is a job I was born for - I have worked for some great agencies in my time but I am tribally Saatchi.”

    Hawkey added: "I’ve been at Saatchi & Saatchi for five years and I am proud to have seen and been a part of the immense transformation of the agency over this time. As we settle into a new building our focus is on evolving, innovating and pushing into new areas and capabilities. I will be doing everything I can to accelerate these through the business to deliver them to our clients as quickly as possible.”

    Both Huntington and Hawkey will work closely with Josephs to bring world-class creative solutions to clients and accelerate business growth. 

    2017-02-10 00:00:00
    HSBC and Saatchi & Saatchi launch Jade, a luxury service for top Premier customers HSBC has launched an invitation-only membership program called Jade by HSBC Premier.

    Aimed at HSBC Premier customers with a minimum of $1 - $5m in investable assets, Jade has been developed with Saatchi & Saatchi London and offers a banking service unlike any other to this very individual group of HSBC clients.

    With research highlighting that travel, fashion and culture are the biggest passions of Jade’s client base, the proposition was designed around personal touchpoints which make up the customer-centred service.

    Working with partnership agency, Cherry London, global partners were carefully selected to enhance the lifestyle experience of the program. These include Etihad Airways, Mandarin Oriental, Small Luxury Hotels of the World and luxury online fashion shop,

    Luxury concierge service, Quintessentially, will provide complementary membership of their unparalleled personal experiences, offers and privileges such as access to private schools and tutoring, tickets to sporting and cultural events including exclusive fashion previews and tables at the most exclusive restaurants in the world.

    Additional features of the new banking service include an exclusive app, designed by Fetch, which unlocks the world of Jade and all its lifestyle benefits. Customers will also be offered a personal Premier Client Manager and a team of wealth management experts, to enable them to bank in comfort 24/7.

    Andrea Newman, Global Head of Marketing at HSBC said, “Jade by HSBC Premier has been an exciting new proposition launched by HSBC in 6 markets this year. We want Jade to stir pride and advocacy amongst our Jade members and we’re really proud about the product benefits of Jade and the really desirable brands that we have partnered with to make this programme so desirable. Our clients told us they wanted us to make them feel more special so we listened and created this membership programme. The role of the film developed with S+S is to illustrate what it feels like to be a part of Jade to create a sense of longing and a desire to be a part of the club.”

    Kate Stanners, Global Chief Creative officer at Saatchi & Saatchi, added “Jade promises to help contribute to further differentiate HSBC as a new breed of bank with its first service that has been completely moulded around its customers’ needs and desires. Everything from the bespoke app to the tailored partnerships has been specifically selected and crafted to create a whole new world of banking and we’re hugely excited to have been part of its creation.”

    Saatchi & Saatchi London in partnership with design agency, Royalties, designed the logo for Jade. Inspired by the traditional symbol for the Jade gemstone in Chinese calligraphy, the logo was designed to be simple yet elegant and appeal to both Eastern and Western markets. 

    A “60 film, which explores the idea of discovery, launches the new membership proposition and will run on premium airlines including BA, Virgin, Etihad, Emirates and Qantas until the end of January and also feature online on owned media.

    2016-12-08 00:00:00
    Unicef UK and Saatchi & Saatchi launch #ItBeginsWithABlanket Collaborating on a special project, Saatchi & Saatchi London and Unicef UK have today released a new film to highlight the plight of children affected by the ongoing conflict in Syria as winter approaches.

    The campaign film follows the journey of the character, Yana, a nine year-old girl living in a refugee camp who is looking for and collecting childhood objects, including clothes, boots and a teddy bear.

    As the film unfolds, we see the girl take everything she has found and use it to build a fire. In a life where warmth is just as essential as human comfort, even her teddy bear ends up in the flames.

    By the end, Yana is in the family’s tent - happy, safe and warm - being wrapped in a blanket provided by Unicef, the world’s leading children’s organisation.

    After nearly six years of war, millions of Syrian children are facing another bitter winter in refugee camps or on perilous journeys in search of safety.

    This film aims to raise awareness of the struggles that Syrian children are facing right now – the most prevalent in the coming months being the need for warmth - as well as encouraging donations to Unicef UK.

    Lily Caprani, Deputy Executive Director at Unicef UK said, “Over eight million children have been affected by the conflict in Syria and are in terrible danger. So many have lost their school, their home, their friends, even their family, and they now face a bitter winter in dire conditions. We hope this film really brings home the plight of these children; not least the effect of plummeting temperatures as the winter kicks in. Yet we aim to leave our audiences with a message of hope that Unicef is helping to keep children safe.”

    The “90 film will run on YouTube and be shown at a number of events including the Hogmanay festival. “60, “30 and “20 cut downs will be promoted across online channels including Facebook, Twitter and Instagram using the film’s hashtag #ItBeginsWithABlanket.

    Presenting a simple yet effective solution for the humanitarian crisis affecting Syrian children, #ItBeginsWithABlanket plays on the concept that a blanket is only the beginning of the help that is needed but an important one.

    Unicef is one of the few humanitarian organisations working to protect children in Syria and across the region providing blankets, clean water and medicine. 

    2016-11-24 00:00:00
    EE is launching an exciting offer for new and upgrading customers of six month’s free Apple Music, available from the 1 September. To promote the offer, legendary pop princess Britney Spears is joining Kevin Bacon on screen for the new TV ad which launches today (Friday 26 August). This is the first time Britney has appeared in a UK brand campaign. 

    The multi-million pound, multi-channel campaign created to launch the offer – which sees a UK mobile network offer Apple Music as a customer proposition for the first time – will run for one month from today and the 40 second ad will feature during tomorrow night’s episode of X-Factor on primetime ITV.  The Apple Music creative will also run across print, TV, VOD, OOH (including across London Underground with an Oxford Circus domination), digital (featuring a 50 second extended execution of the TV ad) and social media (including Facebook, Twitter, Snapchat and YouTube). 

    Pete Jeavons, Brand Director at EE, said: “EE is the first UK mobile operator to deliver Apple Music as a customer proposition and, as such, we wanted an ad campaign that introduced music into the EE brand in an impactful and entertaining way. Britney was the perfect on-screen partner for Kevin to bring it all to life – and we thank them both for being such good sports.  Our Apple Music customer offer follows a number of industry firsts that we’ve been able to bring to UK consumers thanks to the iconic Apple brand, including the introduction of 4G to the UK, WiFi Calling and most recently 4G Calling.  We think Apple Music will be a huge hit with EE customers.”

    About the ad:

    The ad opens on an enthusiastic, music-loving Kevin Bacon walking down a busy high street streaming the Olly Murs track Wrapped Up via Apple Music.  To demonstrate the vast volume and variety of music available, Kevin quickly switches to his next song: James Bay’s most famous number, Hold Back the River.  Kevin grabs a guitar and even dons James’ trademark hat for full effect.  But it’s not quite enough and, looking for something a bit more energetic…Kevin switches again, this time to Britney Spears. 

    Over-excited, he whips off his clothes to reveal he’s wearing Britney’s red PVC cat-suit, made famous in her music video for Oops I Did It Again. Suddenly, Britney walks out of a nearby shop and stunned by what she sees exclaims: “Kevin!  What have I told you about going through my wardrobe?”.  To which he replies, notably embarrassed: “Oops, I did it again.”

    The 40 second ad finishes with the strapline: “Get the music you love.  With six free months of Apple Music, only on EE.”  A 50 second version cut for online use features a burst of Britney’s new single Make Me after she tells Kevin that Oops I Did It Again is “so 2000”. 

    The TV ad was developed by EE’s advertising agency, Saatchi & Saatchi London.  EE’s media buying agency, MEC, has led the multi-million pound investment in placement.  HSE Cake are the music talent partner.

    About the offer:

    From 1 September, EE customers taking out a new or upgraded pay monthly or SIM only voice plan, across both iOS and Android handsets will be able to take out the offer of six month’s free Apple Music.  What’s more, EE’s Apple Music offer can still be used by customers who have either previously trialled Apple Music or are already paying for the service.  Pay Monthly customers will also be able to access their free six-month trial of Apple Music on other devices including iPads, Apple TV and laptops.  

    2016-08-26 00:00:00
    Deciding the future of Britain is everyone’s birthright Operation Black Vote launches poster urging everyone to vote in the EU Referendum on June 23rd

    On June 23rd the United Kingdom will decide whether or not to leave or remain in the EU.

    Operation Black Vote and Saatchi & Saatchi today launches a poster campaign urging people to go to the polls to vote in the EU Referendum. The campaign is designed to demonstrate that the future of Britain is within everyone’s power to decide: they simply have to exercise their democratic right to vote.

    Taking inspiration from the iconic Bullingdon Club images, the poster represents the UK’s diverse population, and shows that everyone, not just the privileged few, holds the power in this debate.

    Sadiq Khan, Mayor for London, has backed the poster, saying, “This is the OBV that I have worked closely with over many years. They are doing what they do best, by encouraging higher voter turnout from under-represented communities'.

    Operation Black Vote exists to ensure there is greater racial justice and equality throughout the UK at all times, and to achieve this, it is essential that the BME community gets out and votes in the EU Referendum.

    4 million people from the BAME community have the right to vote in this Referendum, but statistically only half of these people will actually go out and vote. OBV’s recent nationwide consultation with the BAME community across the UK revealed that the majority feel alienated by the existing political rhetoric and current campaigning from both the Remain and Leave camps.

    Simon Woolley, Director of Operation Black Vote, said, “At Operation Black Vote we’ve always encouraged the UK’s Black and minority ethnic communities to vote and engage in the democratic debate. This we argue is not only good for our democracy but also to ensure we have greater racial equality for everyone.”

    “Our playful take on the infamous ‘Bullingdon Club’, seeks to illustrate that this most important referendum is not for the few and particularly not only for the privileged but for everyone. We want to urge BME communities to discuss and debate the big issues in this referendum such as equality, prosperity and immigration. But above we want all communities to vote. For many of us, and especially for our children, this is our birthright too.”

    “We all hope that this poster will open up the debate about belonging, being heard and having a stake in our society within this crucial EU debate.”

    Adam Afriyie, MP, added, “It’s absolutely vital that every British citizen has their say Black and white, young and old.”

    Magnus Djaba, the UK CEO of Saatchi & Saatchi Fallon, said: “Voting in this referendum is the birthright of every single Briton. We owe it to all the people from across history who fought for their right to vote, to exercise ours.”

    This campaign is also being supported by the following organisations:

    Bite the Ballot, Just British Chinese Project, Diaspora Debating Association, Hindu Council UK, Operation Disabled Vote, The Muslim Council of Britain, Unlock Democracy and Just West Yorkshire. 

    2016-06-14 00:00:00
    Asda launches First Taste of James Martin Partnership
  • Campaign kicks off a summer of recipes and hints to inspire families at every summer occasion
  • New advert marks the first creative outing for Saatchi & Saatchi, following appointment in April
  • Following the announcement of Asda and James Martin’s collaboration in April, Coronation Street viewers will tomorrow get their first taste of the partnership.

    Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of garden relaxation that is suddenly curtailed by the arrival of an Asda mum’s hungry kids and their friends.  James comes to the rescue and finds himself preparing a BBQ banquet for her young son and his friends, her teenage daughter and friends, and an entire men’s football team! Before long the back garden is filled with family and friends enjoying an Asda feast featuring everything from Asda’s Extra Special steak, to James’ Cauliflower Couscous. Barbeque is swiftly followed by Bike Ride, which goes live on 16th June and involves James Martin coming to the rescue of a family on a day out who are bored with the same old sandwiches.


    The advert marks the first creative outing of Saatchi & Saatchi for Asda, following the agency’s appointment in April. Directed by Jim Gilchrist at Outsider, the new creative is a platform to launch Martin’s series of recipes and hints that will provide UK families with meal inspiration perfect for every day of the week.

    Andy Murray, Chief Customer Officer, Asda, said: “This marks the beginning of an exciting campaign that will emotionally engage with our customers through the power of human truths of family summer moments. James is a natural fit for Asda and it’s been great fun working with him to show exactly what Asda stands for, which is making it easy for people to enjoy great tasting, quality food no matter what their budget.

    “We know that summer is a really busy time for our customers, and it can also be challenging to come up with meal solutions at prices they can trust. James responds to this need, and his recipes and ideas will help to make this summer the best yet for our shoppers.”

    The partnership - which will be promoted across multiple channels from TV to digital and in-store over the coming weeks, and sees James even feature on delivery van livery - will be supported by a fully integrated PR campaign. Following this, a second burst of activity will take the partnership through the key Christmas trading period and beyond.

    2016-06-09 00:00:00
    Operation Black Vote and Saatchi & Saatchi launch campaign to encourage BAME community voters to sign up to vote With less than a month to go until the EU Referendum, Operation Black Vote, the organisation dedicated to enabling the African British and Asian British communities to claim their place in politics, has partnered again with Saatchi & Saatchi London to create a hard-hitting poster to encourage BAME communities to register to vote in the EU Referendum. 

    The “A vote is a vote” campaign aims to empower the BAME community to use their voice – and shows that their vote carries as much weight as anyone else’s.

    The poster features an elderly Asian British woman being berated by an aggressive thug. The pair are seated on a see-saw – demonstrating the balance of their equivalent power - with the strapline: “A vote is a vote.”

    The image will run across digital poster sites in London and Manchester, and will be accompanied by a social media campaign to raise awareness and provide easily accessible links and guides on how to register. Media was planned and bought by Publicis Media and Posterscope.

    There are approximately 4 million BAME voters in the UK, and another 400k British Commonwealth voters eligible to vote in the EU Referendum, each of whom can help to shape the country in the future. However, around 30% are not even registered to vote, and many of those registered do not make it to the polls.

    The poster is part of OBV’s national consultation with the BAME community on the subject of Europe. OBV is running a series of nationwide events and debates to investigate and inform opinion and encourage and promote voter registration ahead of next month’s referendum.

    The two final debates in the national tour will take place in Bristol on May 26th and Glamorgan on May 25th. They will continue to open up the debate to BAME communities on both sides of the EU Referendum argument as well as providing an arena for discussion of other crucial issues such as inequality.

    Last year, in the run up to the General Election, Operation Black Vote and Saatchi & Saatchi worked with Tinie Tempah, David Harewood, Sol Campbell and Ade Adepitan on a poster campaign which saw the celebrities turn their skin colour white to demonstrate that if the BAME community does not vote, they are removing the colour and diversity from Britain.

    Simon Woolley, Director of OBV, said: “Perhaps the greatest thing about democracy is that one person’s vote has no more value than another person: A vote is a vote. With some Black and minority ethnic communities still unlikely to be registered to vote we need to change their minds. These potential voters could easily decide one of the biggest questions of the last three decades - whether we remain in the EU or leave.”

    Magnus Djaba, CEO of Saatchi & Saatchi London added: “This is a message about democracy, not a message about race. Whichever community you’re from, it hits home.”

    Registering to vote takes no longer than five minutes. Sign up here:


    The last day to register to vote is the 7th June. 







    About Operation Black Vote:


    Operation Black Vote exists to ensure we have greater racial justice and equality throughout the UK. We work specifically, but not exclusively within the democratic and civic framework to deliver our objectives.


    We seek to inspire BAME communities to engage with our public institutions in order to address the persistent race inequalities we face in areas such as education, health and employment.  


    Our work spans a number of areas including voter registration, lobbying politicians, mentoring schemes and political leadership programmes.


    After 15 years of campaigning our voice is now heard at the highest level of Government both nationally and locally, but perhaps of greater importance is the fact that we are often viewed as a beacon of hope and support for our own communities.

    2016-05-25 00:00:00
    Saatchi & Saatchi Agencies in Argentina, Brazil, Israel, Los Angeles, London, Miami, New York, New Zealand & Singapore Awarded at One Show An impressive performance by agencies across the Saatchi & Saatchi network at The One

    Show in NYC last week saw campaigns for P&G, Toyota, General Mills, ASB Bank, World Health

    Organisation, Scoot Airlines, Leica Gallery, Nissin Ajinomoto and Andes Beer awarded.

    Saatchi & Saatchi Singapore win 2 Gold in PR for Scoot Airlines ‘Inspiring Spirit’ campaign, and

    ‘Best in Discipline’ in PR.

    Del Campo Saatchi & Saatchi Argentina win Gold (for Andes Beer ‘The Fairest Night of All’) and

    Bronze (for Andes Beer ‘Hagglers’), whilst F/Nazca Saatchi & Saatchi in Brazil were awarded 1

    Silver (for Nissin Ajinomoto ‘Celebrating 50 Years in Brazil’) and 3 Bronze (for D&AD ‘Are you

    Next’; Leica Gallery Sao Paulo ‘Everything in Black & White’; and Nissin Ajinomoto ‘Celebrating

    50 Years in Brazil’).

    Saatchi & Saatchi London and Great Guns won a Silver Pencil for P&G ‘Pooface’ in Craft –

    Direction. BBR Saatchi & Saatchi, Israel won Silver for World Health Organisation campaign

    ‘The Day Shazam Went Deaf’. New York won Silver for P&G ‘Hush Little Baby’, and a Bronze

    for ‘The Living Billboard’ for General Mills. Conill were awarded 2 Bronze Pencils for Toyota

    ‘Mas Que Un Auto’. Saatchi & Saatchi New Zealand were awarded 2 Bronze for their ASB Bank

    ‘Clever Kash’ campaign.

    For full list of winners go to: 

    2016-05-18 00:00:00
    Is Scoot the World’s Second Most Awarded PR Campaign? Nothing could beat MSL’s campaign for P&G’s Always #LikeAGirl, with an Emmy and Grand Prix at Cannes and Clio.

    But an upstart 2015 campaign from another Publicis Groupe agency, Saatchi & Saatchi Singapore in partnership with global PR company SweeneyVesty, may be the year’s second-most awarded, winning at seven international advertising and communications awards shows.

    Last night’s ONE Show in New York awarded two Golds and ‘Best in Discipline’ to the Scoot campaign, which resulted in $41M of earned media, a 32% increase in Google searches, a 43% increase in Facebook video views, and coverage in over 100 regional and global media outlets including CNN, Bloomberg, USA Today, LA Times and The Daily Mail..

    Scoot, Saatchi Singapore and SweeneyVesty have together won Cannes, Clio, Mobius, AdStars and Spikes Asia and now ONE Show awards, in addition to winning USA’s PR Daily Global Media Relations Campaign of the Year <$50k.

    Asian value long haul airline Scoot, owned by Singapore Airlines, had observed that US budget airline Spirit had an advertising campaign remarkably similar to theirs, in tone, look, color, typography, and graphics. Rather than call in lawyers, Scoot invoked their ‘Scootitude’ and, with Saatchi Singapore and SweeneyVesty, mounted a tongue-in-cheek “imitation is the best form of flattery” messaging campaign across press and social media, and even flew a large yellow blimp outside Spirit’s Florida headquarters. Wisely, Spirit did not call out their lawyers.

    Campbell Wilson, CEO of Scoot, says “’Scootitude’ is the experience when you have when you fly with us across Asia Pacific. It’s fun, fast, and a little bit frivolous. Just what a value airline should be. This is what we communicated with this campaign.”

    Dominic Stallard, Executive Creative Director of Saatchi & Saatchi Singapore, says “A moment of fun like this can transform a brand’s personality, for a moment or many more. This campaign has sustained a lot of joy.”

    Brian Sweeney, Director of SweeneyVesty, says “This was not without risks. Tonality was everything. Once this was nailed, distribution became an act of popularity.”

    ONE Show award judge Coltrane Curtis’ comments here: “Greatness. Underdog protecting their work from the big guys.”

    AWARDS WON 2015-2016
    PR Daily (Chicago) – Global Media Relations Campaign of the Year <$50k; Best Brand Messaging or Positioning
    One Show (New York) –Best in Discipline (Public Relations); Gold – PR – Craft – Brand Voice; Gold – PR – Integrated Campaign Consumer – Brands, Products & Services
    Mobius (New York) – 1st in PR
    Cannes Lions International Festival of Creativity (France) – Silver – PR – Brand Voice (including Strategic Storytelling).
    Busan International Advertising Festival (AD STARS) 2015
    Gold in PR – Practices & Specialism – Brand Voice including Strategic Storytelling
    Silver in PR – Product & Service – Finance/Services/Entertainment & Leisure/Travel
    Silver in PR – Integrated Campaign led by PR
    Spikes Asia Festival of Creativity 2015 – Silver Trophy in PR
    Clio (New York) – Bronze in Public Relations – Product/Service – Corporate Image 


    2016-05-13 00:00:00
    Saatchi &amp; Saatchi create ‘Sea Hero Quest’, the World’s first mobile game where anyone can help scientists fight dementia, for Deutsche Telekom Today Deutsche Telekom unveils ‘Sea Hero Quest’. Developed in partnership with a team of scientific researchers from University College London, The University of East Anglia and gaming experts Glitchers, ‘Sea Hero Quest’ is a new multi-platform mobile game designed specifically to help advance the understanding of spatial navigation, and therefore understand one of the first symptoms of dementia. Bringing scientists one-step closer to developing new diagnostic tests for dementia, it is one of the biggest studies to date into the condition.

    For many people living with dementia, one of the first effects they experience is a loss of spatial awareness, as they lose the ability to navigate their way through even well-known places and environments. Creating a global benchmark for how we navigate is widely acknowledged as one of the key steps towards developing new diagnostic tests for the diseases that cause dementia. All data collected from the game will be made freely available to scientists worldwide and will also be used by UCL: one of the World’s leading dementia research faculties, to develop new diagnostic tests for dementia.

    The game ‘Sea Hero Quest’ is a multi-level adventure game in which the player takes on the role of a sea explorer’s son traversing the seas, looking for and collecting the lost pieces of their father’s ocean journal. On their journey, players need to find and photograph weird and wonderful sea creatures. ‘Sea Hero Quest’ is available worldwide, free of charge from the App Store and Google Play.

    An animated film, directed by Bibo Bergeron will support the game by revealing its backstory of an ageing Sea Explorer who slowly loses his memories of past sea voyages to dementia. Demonstrated in the film through pages of his beloved journal being lost, the viewer understands the disintegration of the old man’s memory.

    Over 47.5 million people worldwide currently live with dementia (more than the population of Spain), with this number estimated to increase to 135 million by 2050. People living with dementia gradually lose their ability to share precious moments, and the formation of new memories is severely disrupted, often leaving them isolated, disorientated and disconnected. 

    For many people living with dementia, one of the first effects experienced is getting lost; also known as a loss of spatial awareness, as the person loses the ability to navigate their way through even well-known places and environments.

    Led by Deutsche Telekom, and created by Saatchi & Saatchi, London, the concept of ‘Sea Hero Quest’ was motivated by the desire to empower people to game for good and made a reality by partnering with world-renowned experts in their respective fields.

    “Deutsche Telekom’s ‘Life is for sharing’ ethos has gone beyond participating in a particular memorable moment and invites people to actively contribute to dementia research on a global and unprecedented scale. This project demonstrates how collaboration can go beyond brands and institutions to making consumers partners in the future. We are proving that great things do happen when people start to share,” said Jason Romeyko, Global Chief Creative Officer, Saatchi & Saatchi Switzerland and Deutsche Telekom Global Chief Creative Officer.

    The initial creative concept was motivated by the power of Deutsche Telekom’s network and its 200 million users. With 3 billion hours spent playing online and mobile games weekly by the global population, the aim was to manifest that power but to go beyond to reach the widest audience possible and to recognise the part that technology plays in everyday lives.

    Hans-Christian Schwingen, Chief Brand Officer at Deutsche Telekom said, “Deutsche Telekom believe in the power of sharing. We knew that there must be a way of empowering everyone to share their time to help to move us one step closer to a breakthrough in the field of dementia. At the same time, we realised that if we wanted achieve real scale and truly make a difference, we needed to make it fun for everyone involved. We needed to create something that would get people gaming for good.”

    Key partners on the Deutsche Telekom ‘Sea Hero Quest’ project include; charity Alzheimer’s Research UK, University College London, The University of East Anglia and game developers Glitchers. Every aspect of the game has been designed jointly by game developers and scientists to provide insights about the way that people navigate every day. As players make their way through mazes of islands and icebergs, from the shores of the Kano Reef to the High Seas, every second of gameplay will be translated into scientific data and stored anonymously and securely within a T-Systems data centre in Germany. The result of the innovative partnership will be the creation of the world’s largest crowd sourced database benchmarking human spatial cognition, a key aspect of brain function affected by dementia. 

    Hilary Evans, Chief Executive, at Alzheimer’s Research UK, said, “We have never seen anything undertaken in dementia research at this scale before. The data set that Deutsche Telekom’s Sea Hero Quest generates is truly unprecedented, until now these kind of investigations took years to coordinate and at best gave us a snap shot of how a very small sample of volunteers behaved. The largest spatial navigation study to date comprised less than 600 volunteers. Providing the research community with access to an open source data set of this nature, at this scale, in such a short period of time is exactly the kind of innovation required to unlock the next breakthrough in dementia research.”

    The unique collaboration between creativity, science, gaming and telecommunications is in the spirit of Deutsche Telekom’s reputation for identifying innovative products and services at an early stage, and utilising human interaction for the greater good of humanity.

    Sea Hero Quest is available globally for iOS and Android devices and can be downloaded now for free from the App Store and Google Play.

    For more information, visit #gameforgood

    2016-05-04 00:00:00
    Visa's Rio 2016 Olympic Campaign is Sure to Get Your Heart Beating Editors' Choice: Visa Europe celebrates Olympic sponsorship with 'Heart of the Olympian' film from Saatchi London & Juan Cabral

    Visa's Rio 2016 Olympic Campaign is Sure to Get Your Heart Beating

    Visa has a proud heritage with the Olympic Games, having been the exclusive payment services sponsor and only card accepted at the Games since 1986. With only five months until the Rio 2016 Olympic Games, Visa Europe today launched their 'Heart of the Olympian' campaign, designed to drive awareness of Visa’s sponsorship and generate excitement ahead of the greatest sporting event on earth.

    The film, directed by Juan Cabral, follows an athlete preparing to compete and depicts the journey he goes through in the build up to the ultimate moment; the competition. His everyday life is interspersed with images of a beating heart, drawing parallels between the heart of an athlete and Visa. Visa is the beating heart of payments. Just like your heart, Visa is always ready, always performing, whenever you need it. 

    2016-03-21 00:00:00
    HSBC Premier Supports Life’s Unpredictability in New International Campaign Saatchi & Saatchi London launch new broadcast campaign encouraging people to plan for their future

    HSBC Premier Supports Life’s Unpredictability in New International Campaign
    HSBC Premier and Saatchi & Saatchi London today launch a new broadcast campaign to encourage people to plan for their future. The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives, but not quite in the way that they had originally planned as young children.

    They both conclude with the idea that life itself writes the best stories and that HSBC Premier can help with the next chapter, whatever that is. Directed by Jeff Labbé of Academy, the films have a cinematic quality.

    The campaign launches in key markets worldwide including Hong Kong, the UK and UAE. Andrea Newman, Global Head of Marketing – Wealth & Brand Communications at HSBC said, “2016 marks a year of significant effort by HSBC to continue to drive awareness of our wealth credentials through HSBC Premier. This campaign once again demonstrates our commitment to producing empathetic communications that resonate with our clients.”

    Kate Stanners, Chief Creative Officer of Saatchi & Saatchi London, said “Life writes the best stories is a campaign idea based on the premise that you reach a point in your life when you can reflect on the unpredictability of your journey so far, and look forward to the adventure yet to come.”

    The new campaign is designed to attract customers to Premier and increase assets under management. 

    2016-03-10 00:00:00
    F/Nazca Saatchi &amp; Saatchi design creative campaign for Next Awards "It's a huge honour to create a campaign for D&AD. An institution that supports us in the three things we believe in the most: craft, craft, and craft."
    Rodrigo Castellari, Creative Director F/Nazca Saatchi & Saatchi 


    3 December 2015. What do Nirvana, Guinness, Honda and Spike Jonze have in common? They all have work that is starring in the 2016 D&AD Next Awards campaign. Here, some of the most iconic photographic and film works ever made have been creatively re-imagined by F/Nazca Saatchi & Saatchi into a series of graphic posters. Capturing the essence of what makes them unique using words and emotive illustrations, they are designed to inspire and excite the next generation of photographers and directors to enter their work into the awards. F/Nazca Saatchi  & Saatchi are themselves award winners, most recently taking home a Yellow Pencil for graphic design in the 2015 D&AD Awards.

    Pedro Prado, Creative Director F/Nazca Saatchi & Saatchi commented: "D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we've managed to create a campaign that touches the soul of future great names in the industry." Tim Lindsay, D&AD CEO added: “One of the great things about D&AD is the chance it gives us to work directly with great agencies on our own campaigns. It’s no surprise that we’ve gone back to Brazil once again to access that brilliance. The work that F/Nazca have created gets to the heart of what the Next Awards are all about; an inspiring celebration of talent and potential.”  The complete list of celebrated work is a varied one with famous adverts sitting alongside music videos and album covers. Here is the full line up (in case you haven’t already figured them out): - Sony “Balls” - Honda “Cog” - Spike Jonze “Weapon of Choice” - Guinness “Surfer” - Bennetton “Hearts” by Oliverio Toscani - Nirvana “Nevermind” - Honda “Grrr” - Nike “Write the Future” This series of posters will be supported by a social campaign, animations and films, the latter of these will be released in 2016.  ]]>
    2015-12-03 00:00:00
    ‘There’s a Good Girl’: VivaWomen! Exhibition curated by Saatchi & Saatchi opens to public at Assembly Rooms After a stellar launch party at Saatchi & Saatchi London on Thursday 27th November, the VivaWomen! Exhibition ‘There’s a Good Girl’ moves to the Assembly Rooms in Soho where it will be on view to the public from 1st to 19th December. Performance artist Pandemonia, singers Joanna Yearwood of Duran Duran and Sonique, Nancy Dell’Olio and Saatchi & Saatchi Chairman and CEO SSF Group EMEA Robert Senior attended the event at the iconic Charlotte Street agency, with many of the exhibiting artists including Alison Jackson, Pam Glew, Alison Pope, Mary Nighy, and new Selfridges filmmaker in residence Kathryn Ferguson coming along to see their work in situ, and Vogue photographer Elin Hornfeldt documenting the event with her camera. Guests enjoyed delicious St. Germain and Beluga cocktails, Peroni and there was a scrum for the goodie bags containing such treats as Candy Kittens, Ren skincare, Frost French knickers aptly named ‘Floozie’, Picador books, hot sauce from The Pickled Village, Lazy Oaf products and scented candles from Architect at Home, and enjoyed ProperCorn popcorn in a pop up screening room.

    ‘There’s a Good Girl’ takes its name from the 1980s bestseller written by Marianne Grabrucker, whose book detailed her attempts as a mother to override gender stereotyping of her daughter, and encourage her to “reach for the stars”. ‘There’s a Good Girl’ (TAGG) features new and unique artwork created by; Alison Carmichael, Alison Jackson, Arvida Bystrom, Cassandra Yap, Hattie Stewart, Jessica May Underwood, Jillian Lochner, Kathryn Ferguson, Malika Favre, Mary Nighy, Michela Picchi, Miss Cakehead, Nancy Fouts, Natasha Law, Pam Glew, Rhea Thierstein, Sara Pope, Soozy Lipsey, Toni Gallagher and Veronique Rolland. These women have created iconic commercial work as well as innovative fine art, either way they are making their mark on contemporary culture.

    Alice Jones of The Independent commented: “For decades, the way women appeared in advertisements was dictated by men. But now female photographers and creative are changing the rules”.

    The seed for the concept of the exhibition came after Saatchi & Saatchi Creative Director Jo Wallace attended an event organized by VivaWomen! A Publicis Groupe initiative that works to raise the profile of women in advertising. They invited Wallace to stage an event at Saatchi & Saatchi, and she plumped for an exhibition celebrating women’s creativity. Sara Baumann, Talent Strategy Director of Leo Burnett Group and Chair of VivaWomen! UK explains: “We are a creative business, working to engage women for the majority of our clients, yet women are under-represented in creative departments in our agencies, which simply doesn’t make sense. The artists involved in this show have demonstrated incredible determination to push the boundaries both professionally and personally, and we are delighted to champion such audacious women making their mark on contemporary culture.”

    Wallace drafted in some of her colleagues at Saatchi & Saatchi to make the dream of showcasing some of the best women creatives a reality including Shelley Dobson and Lisa Robbins. Also in the TAGG team are Senior Art Director Suzie Quill and Project Manager Layla Boyd, who invited several female creatives, illustrators and filmmakers known primarily for their commercial work, to exhibit their more personal work. Quill worked closely with her creative partner Camilla McLean on the exhibition, and they created a beautiful exhibition catalogue, and commissioned master doodle-bomber Hattie Stewart to create one of her subversive images for the poster and catalogue cover. Stewart also created a limited edition ‘There’s a Good Girl’ print for the exhibition, a unique digital and pen artwork ‘Babe, No’, and TAGG knickers!

    Director of Global Creative PR Lee Sharrock co-curated the exhibition, and invited Toni Gallagher, Pam Glew, Soozy Lipsey, Alison Jackson, Natasha Law and Nancy Fouts to take part. Several of these women started out as creatives in the advertising industry and later carved out successful careers as artists, exhibiting in galleries all over the world. For example Alison Jackson who created a memorable campaign for Schweppes with a Camilla Parker Bowles lookalike sipping a G&T, and went on to exhibit extensively in galleries and create a signature style of voyeuristic photography of celebrity lookalikes, exploring the contemporary obsession with fame and the cult of celebrity, and in ‘There’s a Good Girl’ her paparazzi-style photo of a Kim Kardashian lookalike being squeezed into a pair of Spanx by Kanye captures the zeitgeist and perfectly sums up how women are constantly trying to attain what is perceived as physical perfection. Nancy Fouts, who was one of the original high-powered women creatives, known for her seminal Silk Cut ad in the 90s featuring an iron and a length of silk, has transformed the iron from that campaign into a sculpture with a delicate Turin-shroud like figure of the Madonna on its underside. Sharrock discovered Soozy Lipsey’s work at the Other Art Fair, and Lipsey’s flying retro feather-covered hoover ‘Hovering Between the Two’ (2014) is a fabulously ironic twist on the exhibition’s title.

    Toni Gallagher began her career as an art director, before making a move into fine art. For the TAGG launch at Saatchi & Saatchi she created two beautiful lightboxes of an x-rayed ostrich, and at The Assembly Rooms her ostrich x-ray etchings will be on display. Pam Glew is exhibiting in TAGG an American flag screen printed with an image of Vogue editor Anna Wintour - Glew has created her signature flag portraits for commercial clients including Ralph Lauren, and her image ‘Afghan Girl’ was featured on the cover of Le Monde. Natasha Law, who has made some beautiful illustrative commissions for clients including Mulberry, is exhibiting an Ink and Gloss painting from her new series ‘Stretch (I)’ (2014), a more abstracted version of her familiar languid female torsos.

    The exhibition features some unique and disruptive sculpture, photography, illustration, drawing, film, and even edible art in the form of Miss Cakehead’s slug- covered cake titled ‘When I’m Good, I’m very good. But when I’m bad, I’m Better’.

    Alison Carmichael created a clever typographic twist on the exhibition’s title, covering a giant billboard in Saatchi & Saatchi’s car park featuring the words ‘Good Girl’ spelled out with hundreds and thousands. Three films are included in the exhibition, all examining issues concerning women and young girls in today’s society; Veronique Rolland, whose work is featured in the collection of the National Portrait Gallery and is known for her seminal Dove campaign showing real women, is showing her film ‘Tree in Fog’ (2009), created during a trip to her native Scandinavia where she experienced a personal epiphany; Mary Nighy, who recently made a powerful short film for the Thomson Reuters foundation about child slavery, is exhibiting her 2011 film ‘Small Town Glory; and Kathryn Ferguson, well known for her fashion and short films, is screening ‘Rear Guard’ (2013) which examines the hyper-sexualisation of women in music videos.

    Rhea Thierstein, known for her collaborations with photographer Tim Walker, created a fragile sculpture of a Queen Bee ‘Bittersweet’ (2014), a gentle twist on the notion of struggle and isolation experienced by women today, and the vulnerability of motherhood. Sara Pope, who was fabulously invited to the Vatican to present her portrait of the Holy Father to him personally, created a striking neon image of a pair of pouting red lips, a comment on the symbolism of red lipstick.

    Arvida Bystrom, whose photography was commissioned by VICE at the tender age of 16, created a new installation ‘Not in Her’ (2014) for TAGG, featuring digital work and imitation skin, and examining notions of contemporary feminism. Cassandra Yap, an art director whose work explores the juxtaposition of darkness and beauty, exhibits

    ‘Diamonds are Forever’ (2014), a limited edition screen print created from vintage pin ups and erotica. Photographer Jillian Lochner’s photographs ‘Study in Pink 1’ and ‘Study in Pink 2’ examine similar themes to Bystrom, depicting what appears to be skin being manipulated by surgey. Jessica May Underwood, a Central Saint Martins graduate whose career began drawing in house at Alexander McQueen, is showing her delicate drawing ‘Olivia’. French artist Malika Favre has a distinctive Pop aesthetic, as seen in her illustrations commissioned by Aldo, and the personal piece ‘Office Supplies’ that she is exhibiting in TAGG. Michela Picchi, an Italian creative based in Berlin, has created exquisite, colourful collaged illustrations for clients including Nike, and in TAGG we see her print ‘Divination’ (2014).

    A percentage of any artwork and exhibition merchandise sold will be donated to charity Plan UK, who work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity. They help girls around the world who are threatened by poverty, gender inequality, violence, poor education, conflict and disasters.

    The exhibition will be on display at The Assembly Rooms, 8 Silver Place, London, W1F 0JUfrom Monday 1st December until 19th December.

    Opening hours Monday-Friday 9am-6pm. Free admission.

    #TAGG #TheresAGoodGirl #VivaWomen #SaatchiLondon

    Thanks to sponsors; Ren, FrostFrench, Dash, The Pickled Village, Candy Kittens, Lindt, Max Factor, St Germaine, Peroni, Beluga vodka, Picador, Propercorn, Architect at Home, Lazy Oaf.
    Printers: Wren Press and Jealous Print Studios.

    Photographer: Elin Hornfeldt.

    Saatchi & Saatchi TAGG team; Jo Wallace, Suzie Quill, Camilla McLean, Shelley Dobson, Layla Boyd, Lee Sharrock & Lisa Robbins.

    2014-12-02 00:00:00
    VivaWomen! showcases advertising’s most audacious women artists at Saatchi & Saatchi London Something special is happening at Saatchi & Saatchi London at the end of November, a VivaWomen! exhibition featuring female artists and creatives who don’t play by the rules and refuse to be good girls. Because good is just not good enough.
    “There’s a Good Girl” (TAGG) will celebrate art created by women within the creative industries, and offer a chance to view unique work by some of the most innovative female artists working in London today. It will provide a platform for each artist to make a personal artistic statement, free from commercial diktats. The exhibition will be revealed at a private view in Saatchi & Saatchi’s iconic Charlotte Street offices, before moving to the Assembly Rooms in Soho, where the work will be on display to the public until the 19th December.
    The featured artists are; Alison Carmichael, Alison Jackson, Arvida Bystrom, Cassandra Yap, Hattie Stewart, Jessica May Underwood, Jillian Lochner, Kathryn Ferguson, Malika Favre, Mary Nighy, Michela Picchi, Miss Cakehead, Nancy Fouts, Natasha Law, Pam Glew, Rhea Thierstein, Sara Pope, Soozy Lipsey and Toni Gallagher. These women have created iconic commercial work as well as innovative fine art, either way they are making their mark on contemporary culture.
    The exhibition takes its name from the 1980s bestseller written by Marianne Grabrucker. Grabrucker’s book detailed her attempts as a mother to observe the social conditioning on her daughter, and inspire her to override gender stereotyping and “reach for the stars” in order to realise her full potential.
    Saatchi & Saatchi’s TAGG exhibition team consists of; Jo Wallace, Shelley Dobson, Suzie Quill, Camilla McLean, Layla Boyd, Lee Sharrock and Lisa Robbins.
    VivaWomen!, a Publicis Groupe project which promotes women in advertising, is behind the initiative, and a percentage of any artwork sales will go to charity Plan UK.
    Jo Wallace, Creative Director at Saatchi & Saatchi explains how the collaboration came about: "Sarah Baumann kindly invited me to share my story and experiences as a female Creative Director during a Viva Women talk, but what better way to showcase female creativity than with a wider exhibition that has far-reaching cultural relevance? We regularly brief photographers, directors, illustrators etc. and I thought it would be fantastic to invite women in these roles, whose commercial work we all know and love, to exhibit personal work. 'There's a Good Girl' is the result of a combination of skills and passion from the whole amazing TAGG team."
    Sarah Baumann, Talent Strategy Director of Leo Burnett Group and Chair of VivaWomen! UK added: “We are a creative business, working to engage women for The Lovemarks Company the majority of our clients, yet women are under-represented in creative departments in our agencies which simply doesn’t make sense. In celebrating the women involved in the creative side of our business we aim not only to inspire female creatives but also to have an impact on the wider industry. The artists involved in this show have demonstrated incredible determination to push the boundaries both professionally and personally and we are delighted to champion such audacious women making their mark on contemporary culture today.”

    2014-11-07 00:00:00
    HSBC launch global golf sponsorship campaign ‘Anyone’s Game’

    HSBC and Saatchi & Saatchi have launched a new global campaign to support the bank’s international golf sponsorship portfolio which supports all levels of the game from grassroots to elite.

Golf is quickly changing; with fresh audiences and new players from all over the world. HSBC's ambition is to open up the world of golf and the 'Anyone's Game' campaign is designed to bring that to life.

The campaign breaks on TV from 30th October across Pan-Asian countries, prior to the WGC-HSBC Champions in Shanghai. A 60” film made for YouTube, plus digital, print and outdoor will launch globally ahead of the Abu Dhabi HSBC Golf Championship in January. The campaign will support the HSBC golf portfolio, promoted in social channels via @HSBC_Golf and brought to life at their interactive villages at flagship events.

    The campaign was produced in Chile and Shanghai with Director Scott Lyon and Photographer Dean Rogers.

Andrea Newman, Global Head of Advertising and Marketing at HSBC says: "HSBC's golf portfolio covers a wide range of activity from Patron of the Open - the sport's oldest tournament and trophy - through to our own flagship golf tournaments in Asia, the UAE and Brazil. We are also investing in grass roots programmes in the UK and China to help unearth future global superstars of the game. Anyone's Game is a campaign that recognises the changing shape and influence of the game of Golf around the world."

Kate Stanners, Chief Creative Officer, Saatchi & Saatchi London Group, says: "We've taken golf out of the club house into the real world, making it feel as popular, accessible and fun as more mainstream sports like football – and showing that golf really can be Anyone's Game.

    2014-10-29 00:00:00
    Mattessons and Saatchi & Saatchi team up to launch co-created, artificially intelligent robot Mattessons Fridge Raiders has launched F.R.H.A.N.K, the world’s first robot whose artificially intelligent personality will be co-created with the UK gaming community.

    As part of the brand’s ongoing association with gamers – which includes the IPA Effectiveness award winning MMM3000 campaign - Kerry Foods-owned Mattessons and Saatchi & Saatchi have partnered with celebrity YouTube gamer Ali A (4.7 million subscribers) to ensure credibility with this notoriously hard-to-engage audience.

    Ali will unveil the robot to his audience through a series of specially commissioned videos, and will then enlist them to help him build its personality and design over the coming months.

    F.R.H.A.N.K was delivered to Ali A in a 2m³ locked LED cube containing a code which was cracked with the help of his audience last week. Over the coming months, Ali will work with his community to nurture F.R.H.A.N.K (which stands for Fridge Raiders Hunger Automated Kit) into the ultimate snacking and gaming buddy.

    Kerry Foods, with Saatchi & Saatchi worked with technology partners Weir & Wong, Robosavvy and Hirsch & Mann to develop the robot for the campaign, which also includes sponsorship of Endemol’s ‘Legends of Gaming’, an online gaming show presented by Ali A.

    F.R.H.A.N.K follows the success of Mattessons’ MMM3000, the world’s first snacking helmet co-created by a social community. The campaign’s films were viewed over 3.2m times on YouTube and more than 15,000 ideas were submitted for the co-creation competition. The campaign achieved a 20% uplift in sales.

    Mattessons Fridge Raiders is the 100% chicken breast snack owned by Kerry Foods.

    Since 2013 Mattessons has invested £12m into the meat snacks market, driving the growth of Fridge Raiders by 47% to £37m.

    Charlotte Kerr, Brand Manager, Mattessons says “The brief for the campaign was to engage teenagers to affirm Fridge Raiders as the ultimate power up for hungry gamers. F.R.H.A.N.K has captured our imagination and we’re convinced he’ll capture the hearts and minds of our audience too”

    Andy Jex and Rob Potts, executive creative partners, Saatchi & Saatchi London say: “We've left an Ai robot baby in the custody of a 20 year old and all his gamer mates. They've got 6 months to nurture him into a fully grown-up gaming Terminator.”

    2014-10-28 00:00:00
    Saatchi & Saatchi releases unique data from New Directors’ Showcase #feelthereel event in Cannes

    The 2014 Saatchi & Saatchi New Directors’ Showcase #feelthereel premiered at Cannes Lions Festival of Creativity on 19th June, with a live event that introduced the Showreel of 19 films by 18 New Directors. Saatchi & Saatchi gave the audience a ‘world first’ experience: wristbands were handed out to all 2,300 audience members, and each individual wearer’s emotional response was monitored for the entire time the NDS reel was projected.

    The data mined from the wristbands was then visualized and projected onto screens mounted either side of the main screen showing the reel. Whilst the audience watched the event their emotional reaction was being simultaneously collected and projected, and the theme of ‘Feel the Reel’ - conceived by Saatchi & Saatchi creatives Linda Weitgasser & Alex Sattlecker - came alive.

    The wristband, created by Studio XO for their new XOX Emotional Wearable Technology Platform, is a silicon band containing electronics that draw biometric data out of the body by listening to its ebb and flow. The wristbands measure levels of excitement in the host and an LED light embedded in the wristband moves through a spectrum of colours, blue, green, orange, red & magenta (magenta being the highest state of arousal). The change in colour indicates that the wearer is having an ‘episode’ and a change of emotions. Information from the individual wristbands was broadcast wirelessly to a central unit that harnessed all the data received.

    Studio XO mined all the data collected from the individual wristbands in Cannes, and in their London studio created individual graphs to show how the audience responded. The graphs give interesting details and facts on the audience’s behaviour patterns and emotional reaction to the Showreel, which is illustrated in the selected graph on our Facebook page here:

    And an average of all audience members’ emotional reactions:

    - 98% of Users were stimulated by the work they saw on the NDS reel.

    - 83% of Users experienced relatively high levels of arousal.

    - 65% of Users that turned highly aroused at some point.

    Wristband colour ratio:

    - Percentage of time in Green 21.62

    - Percentage in Orange 5.439

    - Percentage in Red 2.219

    - Percentage in Magenta 0.947

    Regarding general behaviour, there is a strong correlation of audience arousal, which seems to happen consistently at the same time in around a 85% of the audience. Some videos show a more differentiated effect among reactions, such as Emile Sornin’s funny ‘Grab Her’ music video for Disclosure, where part of the audience were getting very agitated and others seemed completely unaffected. Tatia Pilieva’s erotic short ‘First Kiss’ consistently maintained a medium to high arousal level, which was shared by most of the audience. Josh Cole’s promo for Rudimental ‘Not Giving In’ caused an excitement peak about halfway through the film. Vania Heymann’s humourous ‘Walking Contest’ came during the down slope in excitement of the previous video, but nevertheless maintained a strong reaction, although differentiated between the individuals. Ed Morris’s hard-hitting anti-bullying ad Cybersmile #dontretaliate provoked a strong reaction throughout the audience. Tariq Abel-Gawad’s visually stimulating ‘Box’ also got a strong initial reaction, which dipped then peaked again at the end of the video.

    Films featuring sexual references and humour provoked the highest levels of arousal in the audience; for example Kyra & Constantin’s ‘Rollin’ Wild’ featuring spherical animals had a good initial reaction, with the leopard and cheetah characters causing highest level of arousal, although people experienced different levels of arousals to different animals; Alberto Belli’s titillating ‘It’s Not Porn’ sketch caused high levels of arousal that lowered throughout the film; Alvise Avati’s witty ‘Beans’ film had a strong effect on the audience, with most of the wristbands registering a increment in arousal. Donato Sansone’s risqué ‘GrotesquePhotobooth’ provoked one of the most noticeable variations in people, with around 20% of the audience getting very aroused, and others remaining calm. But not all of the films that caused high levels of reaction in the audience’s wristbands were funny or sexy; some were just classy and well crafted, such as ‘Icons’ for The Sunday Times shot by Us.

    The data collected shows that the idea, the concept and the technology were proven, and it is possible to capture a human reaction to a film and store it as data.

    2014-08-19 00:00:00
    Saatchi & Saatchi New Directors’ Showcase #feelthereel screening at Barbican in London on Thursday 3rd July After packing the 2,300 seat Grand Auditorium at Cannes Lions International Festival of Creativity on Thursday 19th June, Saatchi & Saatchi will have a screening of their popular New Directors’ Showcase (NDS) at the Barbican in London on Thursday 3rd July at 7.30pm. There will be further screenings around the world including; the Teatro dell’Arte Triennale in Milan on 2nd July; The Ace Hotel in Los Angeles on 16th July; Brooklyn Academy of Music (BAM) in New York on 17th July; and Shanghai Center Theater in Shanghai on 21st October.

    Now in its 24th edition, the annual Saatchi & Saatchi New Directors’ Showcase has carved out a reputation for acting as a barometer of who are the hot directors to watch, and provides young talent with a global platform through the NDS event in Cannes. Saatchi & Saatchi invites submissions from directors around the worl, and its Worldwide Creative Board, with direction from Worldwide Creative Director Pablo Del Campo, watched hundreds of entries and arrived at a final selection of 19 films by 18 directors.

    This year the reel features a typically eclectic mix of music videos, animated shorts, humour, erotica, surrealism and the grotesque. Directors featured in the 2014 Showreel come from Denmark, France, Germany, Israel, Italy, Switzerland, the UK and the US. Alumni from previous instalments of the NDS include Spike Jonze, Jonathan Glazer, Tarsem and Michel Gondry.

    The screening of the 2014 NDS Showreel in the Barbican Cinema will be introduced by a short film of the live NDS ‘Feel the Reel’ event in Cannes on Thursday 19th June. After the screening of the Showreel there will be a panel discussion co-chaired by Kate Stanners and Andy Gulliman of Saatchi & Saatchi, featuring panellists including 3 of this year’s NDS directors (Ed Morris, Alvise Avati and Kibwe Tavares), Maggie Ellis of Film London, Andrew Ruhemann of Passion, and Juliette Larthe of PRETTYBIRD. An after-party in the Barbican Garden Room will follow the panel discussion with music provided by Audio Network.

    Kate Stanners, Saatchi & Saatchi London Creative Partner commented: "I'm delighted to be co-chairing the panel at the Saatchi & Saatchi London New Directors' Showcase event on Thursday 3rd July. The NDS is always one of the most popular events at Cannes Lions International Festival of Creativity, and now we are bringing the reel of 19 films by 18 talented young directors to the Barbican in London. It’s fitting that we will be showing a world-class Showreel of directorial talent in the Barbican cinema, followed by a panel discussion featuring key figures from the worlds of advertising, film, media and production."

    The 18 directors and their films are;
    Tarik Abdel-Gawad Box
    Alvise Avati Beans
    Alberto Belli It’s Not Porn
    Simon Bonde & Peder Ghost of a Smile
    Ian & Cooper Joel Compass ‘Back To Me’
    Josh Cole Rudimental ‘Not Giving In’
    Tripp Crosby Conference Call in Real Life
    Ainslie Henderson Moving On
    Vania Heymann Walking Contest & Bob Dylan ‘Like A Rolling Stone’
    Kyra & Constantin Rollin’ Wild
    Ed Morris Cybersmile #dontretaliate
    Tatia Pilieva First Kiss
    Donato Sansone GrotesquePhotobooth
    Emile Sornin Disclosure ‘Grab Her’
    Kibwe Tavares Jonah
    The Sacred Egg Breach ‘Jack’
    Truman & Cooper Kid Wise ‘Hope’
    Us The Sunday Times ‘Icons’

    Directors are viewable at:

    #SaatchiNDSLondon #feelthereel

    2014-07-01 00:00:00
    ‘Feel the Reel’: 24th Saatchi & Saatchi New Directors’ Showcase premiers at Cannes Lions Saatchi & Saatchi’s legendary New Directors’ Showcase (NDS) has been enchanting audiences at the Cannes Lions International Festival of Creativity for the past 24 years. Each year Saatchi & Saatchi’s Worldwide Creative Board selects a Showreel of some of the most exciting new global directorial talent, and presents it to an audience of more than 2,300 Cannes Lions delegates in the Grand Auditorium at the Palais des Festivals. Historically the Showreel is introduced by a live theatrical spectacle, for which Saatchi & Saatchi enlists the talents of the most accomplished and exciting technological and creative innovators around.

    Ex-Worldwide Creative Director Bob Isherwood conceived the NDS in 1991, when it fast established a reputation for unearthing directing talent of the future, with NDS alumni including iconic directors Spike Jonze, Tarsem and Jonathan Glazer.

    As well as the Showreel providing a springboard for new directors to make their name on the world stage, the NDS theatrical event has showcased some of the most groundbreaking technology of recent years. Saatchi & Saatchi has been coupling emotion with technology for the past few years through the NDS, and this year that relationship comes full circle with ‘Feel the Reel’, a theme conceived by Saatchi & Saatchi creatives Linda Weitgasser and Alex Sattlecker, and bought to life in an unprecedented experiment where the Showreel becomes the hero.

    Audience interaction plays a big part in this year’s NDS, and in a world first 2,300 people in the audience will wear a sensory wristband using a brand new emotional technology platform ‘XOX’ created by Studio XO - a groundbreaking fashion technology company represented by Juliette Larthe of Global Creative Production Agency PRETTYBIRD. This year the NDS beautifully marries emotion with the Saatchi & Saatchi ethos of Lovemarks. Studio XO’s XOX captures human emotion via their novel wearable technology, and the wearer’s emotion is projected back at them through data visualization created by visual artists Marshmallow Laser Feast with Berlin collective Elektropastete. The ‘feelthereel’ identity was created by Mark Farrow and Gary Stillwell at Farrow. Both MLF and Farrow were bought in by PRETTYBIRD.

    Tom Eslinger, Worldwide Mobile and Social Director, commented: “Aside from a fantastic collection of directing talent, the wearable technology lets the audience co-create the event for the first time simply by watching. The theme, and what will be created by the audience and technology also fit beautifully with our business and filling the world with Lovemarks. Mobile, and particularly wearables, is a focus for Saatchi & Saatchi Worldwide – we published my book Mobile Magic this year and have created mobile ideas for clients for over 10 years. The NDS allows us to test and learn at scale, while creating the most fun and visual live user test ever. The panels and people at Cannes will be talking about wearables and mobile and social and UGC and co-creation: we will be combining that all together in a very cool live event.”

    ‘Feel the Reel’ is the latest in a series of technology firsts presented by Saatchi & Saatchi through its NDS event in Cannes; The 2010 event bought back to life the late Creative Director Paul Arden with a live hologram on stage. Live hologram technology was unprecedented at the time, and has since become ubiquitous in film and advertising, even being used in the Presidential elections in India this year. In 2011, 2012 and 2013 Saatchi & Saatchi worked with PRETTYBIRD’s Juliette Larthe on the NDS live show, who bought on board visual artists Marshmallow Laser Feast (MLF) to give life to the themes conceived by Saatchi & Saatchi creatives Jonathan Santana and Xander Smith; ‘Hello, Future’ in 2011 (with Jamie Lidell and Clark); ‘Meet Your Creator’ in 2012 which featured Flying Robots (quadrotors created by KMel Robotics); and ‘Just for Hits’ in 2013 fronted by Professor Richard Dawkins and exploring the evolution of memes through the internet.

    To find the featured directors, Saatchi & Saatchi invites submissions from directors around the world, utilising its Network of some 140 offices worldwide, and its relationships with key on-line sources. The Saatchi & Saatchi Worldwide Creative Board, with creative direction from recently appointed Worldwide Creative Director Pablo Del Campo, made a final selection of 19 films by 18 directors.

    Andy Gulliman, Saatchi & Saatchi Worldwide Film and Content Director and curator of the NDS Showreel commented on the selection process: “We want to be introduced to a new generation with a fresh approach and attitude. We want to find young talent that can manage a traditional format and stand out from the crowd. We want to give great work great exposure.”

    This year the reel has a typically eclectic mix of music videos, animated shorts, humour, erotica, surrealism and the grotesque. Directors on the reel hail from Denmark, France, Germany, Israel, Italy, Switzerland, UK and the USA. There are some viral hits on the reel, including Tatia Pilieva’s erotic ‘First Kiss’, and Alberto Belli’s spoof HBO trailer ‘It’s Not Porn’.

    There is plenty of humour in the form of Vania Heymann’s ‘Walking Contest’, which observes the competitive nature of human beings; The Sacred Egg’s hairy promo for Breach’s ‘Jack’, Alvise Avati’s comic outer space spot ‘Beans’; and Tripp Crosby’s comedy sketch highlighting the absurdity of conference calls. Ed Morris’s thought-provoking film on cyber-bullying for Cybersmile brings us back to reality with a bang, as does Simon Bonde & Peder’s disturbing monochrome music promo, which shows an underground fight club discovered by a young boy.

    Visual magic is conjured up by Tarik Abdel-Gawad with his film ‘Box’, which showcases projection mapping, and Emile Sornin’s pastiche of The Office with a gravity-defying twist. Animation is represented by Ainslie Henderson’s beautiful stop-motion music video for James, and Kyra & Constanin’s enchanting animation featuring spherical animals. Music videos feature strongly in this year’s selection, with Truman & Cooper’s moody film of lost teenage innocence; Josh Cole’s fast-paced story of a Manillan street kid; and Ian & Cooper’s promo for Joel Compass’s ‘Back to Me’, which won Best video at SXSW.

    A slick commercial for the Sunday Times directed by Us recreates iconic moments from film, music and art, while Kibwe Tavares’s beautiful CGI-infused trailer for ‘Jonah’ is the only movie trailer. Donato Sansone promises to shock the audience with ‘GrotesquePhotobooth’.

    The 18 directors selected for the New Directors’ Showcase reel 2014 and their films are listed below;

    Tarik Abdel-Gawad Box

    Alvise Avati Beans

    Alberto Belli It’s Not Porn

    Simon Bonde & Peder Ghost of a Smile

    Ian & Cooper Joel Compass ‘Back To Me’

    Josh Cole Rudimental ‘Not Giving In’

    Tripp Crosby Conference Call in Real Life

    Ainslie Henderson Moving On

    Vania Heymann Walking Contest & Bob Dylan ‘Like A Rolling Stone’

    Kyra & Constantin Rollin’ Wild

    Ed Morris Cybersmile #dontretaliate

    Tatia Pilieva First Kiss

    Donato Sansone GrotesquePhotobooth

    Emile Sornin Disclosure ‘Grab Her’

    Kibwe Tavares Jonah

    The Sacred Egg Breach ‘Jack’

    Truman & Cooper Kid Wise ‘Hope’

    Us The Sunday Times ‘Icons’

    The theme ‘Feel the Reel’, conceived by Saatchi & Saatchi creatives Weitgasser & Sattlecker, makes the Showreel the hero of the event, and is bought to life with a theatrical performance centering around the directors’ films. The aesthetic of the show is themed around a stylized medical experiment environment: the NDS event is a huge experiment on many levels, with 2,300 ‘guinea pigs’ in the audience who will effectively test the emotional technology, and have their emotional data collected.

    Studio XO’s XOX emotional wristband technology is instrumental in the experience of the audience watching the NDS reel. Their emotional reaction to the reel will be measured by the wristbands, whilst the data is visualised on a transparent gauze covering the stage around the screen as the reel plays. Marshmallow Laser Feast are co-directing the show with Studio XO and overseeing data visualization, which will be an artistic interpretation of the audiences’ emotional data.

    Saatchi & Saatchi creatives Weitgasser and Sattlecker have partnered with Juliette Larthe of PRETTYBIRD who brought together Studio XO, Marshmallow Laser Feast, and Berlin collective Elektropastete to create the innovative ‘Feel the Reel’ experience. The ‘feelthereel’ identity and logo have been created by Farrow, and the soundscape created specially for the event has been composed by Finn McNicholas.

    Saatchi & Saatchi Creatives Weitgasser and Sattlecker commented: “This year we decided to break with convention and make the directors' showreel the hero of the NDS event in Cannes. Studio XO's biometric, sensory wristbands felt like the perfect tool to do this. Together with PRETTYBIRD, Studio XO and Marshmallow Laser Feast we embarked on the constantly evolving journey of creating this year's event. It was a super exciting project and it felt like a real privilege to be able to be part of this huge collective of creative minds.”

    Juliette Larthe of PRETTYBIRD is the Producer of the live show, which uses new and unique technology developed by Studio XO’s Nancy Tilbury and Benjamin Males, partnered with visuals created by Marshmallow Laser Feast (under the creative direction of Robin McNicholas) and programmed by Elektropastete. Studio XO’s sensory wristbands will capture the emotions of the Cannes audience as they view the Showreel, and project them back to them in real time as moving pixels on a gauze surrounding the stage, whilst the Showreel plays. The wristband is a silicon band containing electronics that draw biometric data out of the body by listening to its ebb and flow. The wristbands measure levels of excitement in the host, magenta being the highest state of arousal, and an LED light embedded in the wristband moves through a spectrum of colours indicating that the wearer is having an ‘episode’ and experiencing a wide range of emotions. Information is processed and broadcast wirelessly.

    Benjamin Males of Studio XO commented: “We’re giving the body a vocabulary by drawing emotion from the body. Everything we do at XO is about emotion. We’re able to tap into our souls and get a direct feed of our emotional response”.

    The event will challenge the senses and heighten the wearer’s experience of the reel whilst starting a dialog around wearable technology and its intimate use of data in the next decade. Nancy Tilbury of Studio XO added: “Through projects such as ‘Feel the Reel’ it enables Studio XO to fulfill our manifesto of making science fiction science fact”.

    Juliette Larthe of PRETTYBIRD commented “To work on the prolific and unmatchable New Directors’ Showcase for the 4th year running is an honour and a privilege, Saatchi & Saatchi again prove how they have the foresight to break boundaries and help create new understandings in our ever changing landscape of what we think we know. Saatchi & Saatchi has wholeheartedly embraced ‘new’ unchartered ground, giving first breath to the immersive and collective vision of the new creative artists and innovative entrepreneurs working in experiential and entertainment as a business model. Working in this arena is not for the faint hearted and I have been amazed yet again by the fearless courage the Saatchi & Saatchi team has embraced with the groundbreaking ideas we bring to them.”

    MLF commented: “This is the fourth year running that we’ve been asked back to direct the NDS through PRETTYBIRD, we’re flattered by this and proud of our past achievement. Collaborating this time with Studio XO is exciting and promises to be a game changer by measuring how people feel while watching the show, and how this can feed back to what we do as show directors with XO working with us on every aspect, from the moment the audience enter the Palais. It has been a revelation for us, and hopefully it will be for the audience and directors.”

    This year the Saatchi & Saatchi NDS is coming to London, and there will also be events in Milan, New York and Shanghai. On Thursday 3rd July there will be a screening of the Showreel in the Barbican cinema, London, followed by a panel discussion chaired by the reel’s curator Andy Gulliman.

    Saatchi & Saatchi would like to give a big thanks to Norma Clarke, Project Director, Global Brand Team. After 12 years of producing the New Directors’ Showcase, and 30 years of service at Saatchi & Saatchi, she has decided to leave the agency and move on to new challenges. She will be greatly missed.


    2014-06-19 00:00:00
    Toyota partner with online pranksters for Aygo campaign Go Fun Yourself Toyota is launching a co-created multi-channel campaign ‘Go Fun Yourself’ for the new generation Aygo.

    Teaming up with online pranksters, comedians, improv actors and YouTube stars to co-create a platform of fun, the campaign intends to emphasise Aygo’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.

    Comprised of a series of prankster style videos and social media from each market aimed to reach out to a younger audience, the Pan-European integrated campaign will launch in cinemas, on TV, online, social and in print from Thursday 12th June in markets including the UK, France, Italy, Germany and Denmark.

    For the launch spot, Saatchi and Saatchi London collaborated with an internet prankster best known for his YouTube Channel, “The Magic of Rahat,” to recreate his Invisible Driver prank across Europe. In the film, Rahat steps into a costume built perfectly to match the car seat of the new AYGO, and suddenly, the AYGO appears to have no one driving the car. Using hidden Go-pro cameras, the film then captures the real reactions of drive-through employees, valets, car wash attendees, and pedestrians as the car pulls up seemingly with no driver inside.

    The ad is set to the Fratelli’s track, “Chelsea Dagger,” and is directed by Smuggler’s Jamie Rafn.

    Further creative executions and additional social activity with other pranksters is planned to roll out across the year and will be hosted on and Toyota’s YouTube channel:

    Stephane Rydlewski, brand & communication manager, Toyota Europe says:

    “AYGO is not just another car, so for the launch we wanted to do things differently.
    With 'GO FUN YOURSELF', we found the perfect way to express the true spirit of the car - fun, provocative & irreverent, without taking ourselves too seriously. We all have this fun inside, we just need to let it go. This is the magic of the new AYGO campaign.”

    Paul Silburn, creative partner, Saatchi & Saatchi London says:

    “Go Fun Yourself perfectly captures the look and spirit of the new Aygo.”

    2014-06-12 00:00:00
    Toyota Europe launches new online campaign revealing the unexpected benefits of hybrid Toyota Motor Europe today unveils its new campaign, ‘Fall in love with driving again’, which will highlight the positive emotions felt when navigating the streets of Europe in a Hybrid.
    Recent research showed there are three main factors that make driving more stressful - the brain works harder, anger builds up and frustration significantly increases. However Toyota’s own research reveals that stresses are reduced when driving a Hybrid.
    The first film of the new campaign shows drivers in Rome, one of Europe’s most congested cities, participating in an experiment by driving the routes they normally drive in both Hybrid and non-Hybrid vehicles. The drivers’ emotions are then analysed to determine how stressed or happy they really are after driving a petrol or diesel and a Hybrid car.
    Developed by Saatchi and Saatchi London, the ‘Fall in love with driving again’ digital campaign breaks across European markets including the UK, Italy and France. The first execution will be followed by a series of online films that bust the myths about Hybrid cars and then by further activity incorporating social and location-based marketing.
    Dario Giustini, Toyota Brand and Marketing Communications Senior Manager says, “This is an exciting time for Toyota in Europe. Toyota is the leader in Hybrid technology and one of our objectives is to be a facilitator of better driving experiences. The objective of our marketing campaign is to demonstrate that consumers fall in love with driving again thanks to Toyota Hybrid.”
    1 Study conducted by the University of Sussex, led by Professor David Lewis, 2012
    2 The TomTom Traffic Index, November 2013
    2014-04-17 00:00:00
    Saatchi & Saatchi Gallery New Zealand announces Retrospective of footwear designer Kathryn Wilson and inaugural exhibition of sculptor John Hall Two highlights of the autumn/ winter programme of Saatchi & Saatchi Gallery New Zealand have been announced; Celebrating 10 successful years, footwear designer Kathryn Wilson opens a major retrospective of her work on 31 October, followed by the first ever exhibition of sculptures by John Hall from 12 December.

    “10 year Retrospective” – Kathryn Wilson

    31 October – 5 December 2013

    Private view on 30 October

    This year, Kathryn Wilson celebrates her ten year anniversary in business. Since 2003, Kathryn has carved out a path for herself as New Zealand's premier footwear designer. The exhibition is a celebration of the people who have helped Kathryn make it this far, framed within the cultural context of the time that helped to shape Kathryn's brand. Aided by some of the country's top fashion photographers, videographers and stylists, this exhibition will incorporate multi-media touch-points through which guests can literally step into the shoes of one of New Zealand’s top female entrepreneurs and business success stories.

    Kathryn Wilson commented: "We want to celebrate ten years in business - for any company, it's a big achievement. Our nature isn't to look back and dwell on past successes, but rather to raise a glass to the amazing people who have helped us along the way, and of course to look forward to another ten years of even greater success and bolder ideas.”

    “Life” – John Hall

    12 December 2013 – 30 January 2014

    Rounding out the season from 12th December is an exhibition of John Hall’s work titled “Life”. Hall predominantly works with polystyrene, which he carves, coats, and then paints. For his exhibition at Saatchi & Saatchi Gallery, he has drawn inspiration from his ancestors, the land and sea, life's emotions, as well as many years spent living in parts of Europe where he began expressing himself through art. Hall now resides in Whakatane, where he dedicates his days to his passion for creating.

    John Hall said: “This is the first ever exhibition of my work, and it’s a real honour and privilege to be chosen to showcase it at the amazing Saatchi & Saatchi Gallery. When I create, I must listen to music. Listening to Maori or Greek music seems to take me where I need to be, and I find it influences my work - guests to the gallery will see this inspiration come through. I love art and the journey it takes me on, and I’m looking forward to showcasing my creations.”

    Location: Saatchi & Saatchi Gallery

    Address: Level 3, Saatchi & Saatchi Building. 123 The Strand, Parnell

    Opening hours: 10:00am – 5:00pm, Monday – Friday (weekend appointments available on request)

    Cost: Free

    2013-10-25 00:00:00
    Professor Richard Dawkins and Relinquistix release 'Memes & Genes' track from Saatchi & Saatchi New Directors' Showcase on Bandcamp to raise funds for WildAid. During the making of the Saatchi & Saatchi New Directors' Showcase 2013, which premiered inCannes on Thursday 20th June at Cannes Lions International Festival of Creativity, and featured Professor Richard Dawkins (, the sad news that the western black
    rhino had been declared EXTINCT was confirmed Richard Dawkins was in Cannes rehearsing for the theatrical show at the annual Saatchi & Saatchi New Directors’ Showcase — which traditionally opens the event and precedes the show reel of directors showcasing some of the best new directing talent. The spectacular live show was produced by Juliette Larthe of Prettybird, and conceptualised for a third year by independent creative directors Jonathan Santana and Xander Smith with the theme ‘Just for Hits’, working in a close creative partnership with the show’s directors Marshmallow Laser Feast—Memo Akten, Robin McNicholas, and Barney Steel. It was during rehearsals for the show that Richard Dawkins shared the news of the demise of the western black rhino.Composer Finn McNicholas and musician Tim Exile wrote and composed the music for the show, which began with Richard Dawkins giving a speech about memes and genes, which morphed into an auto-tuned track and culminated with Richard Dawkins playing an EWI (Electronic Wind Instrument). The mind-blowing visuals were designed and animated by James Francis of Merchants and Sons, and Mark Warrington, under the direction of Marshmallow Laser Feast. The logo and typography were designed by Laurent Fetis and Sarah Martinon.
    After hearing about the extinction of such a beautiful species, the creative team on the New Directors’ Showcase decided that they collectively wanted to do something to help, and decided to release the track from the show with the name ‘Memes & Genes’ on Bandcamp, with all proceeds going to WildAid who work tirelessly to stop the demand for endangered wildlife products:
    The track was composed by Finn McNicholas using recorded material from Richard Dawkins' speech for the 2013 Saatchi & Saatchi New Directors' Showcase, using a voice morphing tool specially made for the project by Tim Exile. Tim Exile and Finn McNicholas commented: “The idea was to condense the material into a warped pop song that reflected evolution of internet memes. Following the flurry of hits online, we've teamed up with WildAid to raise awareness
    and funds for endangered species."
    Tamara Gray, Chair of Trustees WildAid UK shared some disturbing facts about the rhino: “Poaching for rhino horn is the greatest threat to the survival of the rhino . Their horns are made of keratin (the same material as your hair and nails). Today, only 5 rhino species remain and all are listed as endangered or vulnerable. 2/3 of the world's rhinos live in South Africa, the poaching epicenter of the world. 668 rhinos were poached in 2012. Already in 2013 449 Rhinos have been killed for their horns. If poaching continues at current rates, rhino
    populations will become unsustainable and even more species will be lost to extinction. Only by reducing demand in the countries who are creating the market for rhino horn primarily China and Vietnam can the rhino possibly have the chance to survive.”
    Help genes survive with memes. Buy #memes_genes tune. Stop the ivory trade: featuring @richarddawkins for @WildAid #memes_genes
    2013-07-08 00:00:00
    The ‘Toyota Positive’ movement passes the baton to the people of London 17th, April 2013, London. Throughout the month of April, a number of videos have been uploaded to the Toyota Positive site ( featuring Londoners at their best doing random acts of kindness to benefit their fellow citizens Toyota’s Prius Plug-In Hybrid kicked off its new campaign to bring positivity to the people of London by asking ordinary people to step outside of their comfort zone and carry out these positive acts aided by the use of the technologically advanced Prius.
    The campaign launched earlier in the month with a video entitled “Comedians” that featured MTV news presenter Joel Dommett and his sidekick, Eric Lampaert. Since then, several instalments have ensued: the Londonist helped co-produce a reader-submitted concept; fashion blogger Caroline Burke of Burkatron participated in livening up a weekend crowd with free fashion wares; The Yarn Stormers brought a child-like, but deft touch to a soot-covered tunnel in Brixton; The Jive Aces wanted to give the gift of music to seniors at a residential home and The Craft Guerrillas spread the message of positivity to the commuting public with their hand made gifts. To view all the films go to
    Now the company turns it over to consumers to submit their own films that can be posted to the Toyota Positive site. The people behind the entries that most reflect the spirit of the campaign will be given a Toyota Prius Plug-In Hybrid for the day to make their own positive ambitions a reality. All films will then be shared with the world on the Toyota Positive website.
    “So many people have participated with their tweets, retweets, following our Facebook page, sharing the videos from the site, that we are somewhat humbled,” said Lisa Fielden, Manager, Brand and Digital Marketing, Toyota GB. “Small acts of kindness caught on video go a long way.”
    Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi added, “We’ve shown people some fun and simple ways to spread positivity and brighten someone’s day. Now the important bit starts, as we want members of the public to pick up the baton and start spreading some positivity.”
    The Toyota Prius Plug-in hybrid can run in electric 'EV' mode for up to 15.5 miles, with zero emissions, before switching over to its petrol engine, eliminating range anxiety of pure electric cars. Toyota is the pioneer of hybrid technology and sales of its hybrid vehicles are currently at 5 million worldwide.
    2013-04-18 00:00:00
    Toyota Positive’ movement and the ‘Londonist’ team up to select a winning idea. 15th, April 2013, London… In the final instalment in the series of films in the Toyota Positive Movement, the ‘Londonist,’ have selected a winning entry from an invitation to the magazine’s readers to submit ideas of positivity that could be performed for their fellow Londoners.
    The winning idea, features the winner having parked the car at the bottom of a steep London hill and wait for a passersby in need of a lift. Lucky prospects would include the elderly or those laden with heavy bags. The winner gets the use of the car for the day and now they will get to see their idea on film.
    The films provide inspiration for people to join the Toyota Positive movement and submit their own ideas of positive acts. The people behind the entries that most reflect the spirit of the campaign will be given a Toyota Prius Plug-In Hybrid for the day to make their positive act idea a reality. All films will then be shared on the Toyota Positive website.
    “We had some great submissions from the public through The Londonist. This one really appealed because it was so simple and it showed how something small can bring a bit of positivity to peoples day”, said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.
    To view all the films as they launch and join the Toyota Positive movement, go to
    The Toyota Prius Plug-in hybrid can run in electric 'EV' mode for up to 15.5 miles, with zero emissions, before switching over to its petrol engine, eliminating range anxiety of pure electric cars. Toyota is the pioneer of hybrid technology and sales of its hybrid vehicles are
    approaching 5 million worldwide.
    2013-04-15 00:00:00
    Toyota Positive’ movement and Craft Guerrillas are made for each other. 10th, April 2013, London…Craft Guerrillas, a collective of talented craft experts devoted to the
    warm feelings engendered by creating and gifting things hand-made, are the latest to join the
    Toyota Positive movement and spread the message of goodwill and positivity to the
    commuting public of the city.
    The campaign asks Londoners to step outside of themselves and look for ways in which they
    can be a positive force in others’ lives, for family, friends or complete strangers.
    Also known as ‘Deadly Knitshade’ and ‘The Fastener’, the new film sees the Craft Guerrillas at rail and underground stations, and bus stops, giving out craft kits to the public that allows them to make something of keepsake value and have fun with their fellow commuters in the process.
    The films provide inspiration for people to join the Toyota Positive movement and submit their own ideas of positive acts. The people behind the entries that most reflect the spirit of the campaign will be given a Toyota Prius Plug-In Hybrid for the day to make their positive act idea a reality. All films will then be shared on the Toyota Positive website.
    “The Craft Guerillas were able to go out and spread positivity on two levels. First they got the
    public to have a bit of fun making some of their craft kits. Then those people were able to
    continue spreading positivity by giving someone the gift of something handmade”, said Mark
    Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.
    To view all the films as they launch and join the Toyota Positive movement, go to
    The Toyota Prius Plug-in hybrid can run in electric 'EV' mode for up to 15.5 miles, with zero
    emissions, before switching over to its petrol engine, eliminating range anxiety of pure electric cars. Toyota is the pioneer of hybrid technology and sales of its hybrid vehicles are
    approaching 5 million worldwide.
    2013-04-10 00:00:00
    ‘Toyota Positive’ movement keeps the music playing with newest film in series, ‘Musical Memories’! ‘Toyota Positive’ movement keeps the music playing with newest film in series, ‘Musical Memories’!
    5th, April 2013, London…Today, Saatchi & Saatchi launch the latest film of it’s online series for the Toyota Prius Plug-in Hybrid campaign. ‘Toyota Positive’ aims to bring positivity to the people of London and asks people to step outside of their comfort zone and carry out acts of kindness for their fellow man.
    The new film, ‘Musical Memories’, provides a moving piece of viewing pleasure. The Jive Aces, a high-energy 6-piece swing and jazz band, visited two homes for the aged in central London. Unexpectedly to the home’s residents, the band arrives with musical instruments in tow, and quickly sets up and begins to play. Once the upbeat music takes it’s effect, happiness ensues and there is positivity all-round.
    “The Jive Aces are a band who play brilliantly uplifting tracks. This makes them the perfect partners to help us spread some positivity. They did a great job of bringing a smile to the faces of the elderly they visited and in getting a few them up to dance”, said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.
    Additional films in the series will be rolled out during April and will provide inspiration for people to join the Toyota Positive movement and submit their own ideas of positive acts. The people behind the submissions that most reflect the spirit of the campaign will be given a Toyota Prius Plug-in Hybrid for the day to make their positive act idea a reality. All films will then be shared on the Toyota Positive website;
    To view all the films as they launch and join the Toyota Positive movement, go to
    The Toyota Prius Plug-In Hybrid can run in electric ‘EV’ mode for up to 15.5 miles, with zero emissions, before switching over to its reserve petrol tank. The Toyota Motor Corporation are pioneers of hybrid technology. Toyota sales of hybrid vehicles are approaching 5 million worldwide.

    2013-04-08 00:00:00
    Comedians Joel Dommett (MTV) and Eric Lampaert (T4) bring positivity to London for the launch of the ‘Toyota Positive’ movement Comedians Joel Dommett (MTV) and Eric Lampaert (T4) bring positivity to London for the launch of the ‘Toyota Positive’ movement

    3rd April 2013, London…Yesterday, Toyota Prius launched a new campaign that aims to bring positivity to the people of London. ‘Toyota Positive’ motivates people to step outside of their comfort zone and complete acts of kindness for their fellow man.

    The campaign launches with a series of films. The first features MTV news presenter Joel Dommett and his sidekick, T4’s Rising Star of 2012 Eric Lampaert. The comedy duo tour London, offering lifts to random passengers with the aim of bringing a little joy to the streets of the capital.

    The film starring Joel and Eric released on 2nd April, with further films in the series later in the month. The aim is to provide inspiration for people to join the Toyota Positive movement and submit their own ideas of positive acts. Submissions that most reflect the spirit of the campaign will be given a Toyota Prius Plug-in for the day to make their positive idea a reality. All films will then be shared on the Toyota Positive website;

    “Toyota Positive is a really fun way of highlighting the launch of Toyota's next generation Plug-in Hybrid Vehicles, using the power of positivity and optimism to discover something better", said Lisa Fielden, Manager, Brand and Digital Marketing, Toyota GB.

    “With the Toyota Positive campaign we want to show how a small number of people can create a large amount of positivity. To help people take part, we are offering them a car that runs on electricity, fuel and kindness. All we are asking anyone to do is to come up with a positive idea that brings a smile to people faces”, said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.

    To view all the films as they launch and join the Toyota Positive movement, go to

    Toyota’s Prius Plug-in Hybrid can run in electric ‘EV’ mode for up to 15.5 miles, with zero emissions, before switching over to its reserve petrol tank. The Toyota Motor Corporation is a pioneer of hybrid technology, with global sales approaching five million.

    2013-04-03 00:00:00
    OK Go team up with Saatchi & Saatchi, Talenthouse and BUG to discover next generation of filmmakers Saatchi & Saatchi has announced a Music Video Challenge with Grammy award-winning American band OK Go. In a unique collaboration, OK Go are inviting young filmmakers to make a video for their brand new track I’m Not Through. The track is a taster from OK Go’s forthcoming fourth album, and the band have taken the unprecedented step of offering filmmakers free access to the track to create a music video for the Music Video Challenge.

    The OK Go Saatchi & Saatchi Music Video Challenge 2013 is in partnership with global creative platform Talenthouse, and renowned music video curators BUG, and is the 3rd in a series of successful Saatchi & Saatchi competitions aimed at giving young filmmakers the opportunity to create a video for a high profile musician or band: in 2011 Saatchi & Saatchi collaborated with international recording artist Moby, and in 2012 with the Estate of James Brown, and are thrilled to be partnering with OK Go in 2013.

    Known as innovators and admired for their collaborations with visual artists, OK Go are looking forward to uncovering some exciting directorial talents of the future. This is an incredible opportunity to create a groundbreaking piece of work for a global band, and to take the medium of music video to a whole new level. A special note to new directors out there: OK Go won a total of 7 Lions at the 2012 Cannes Lions International Festival of Creativity, including 3 gold and 1 silver Lion for the music video All Is Not Lost, and 2 bronze Lions for the music video Needing/Getting. Needing/Getting debuted during last year’s Super Bowl, and to date has more than 24.5 million hits on YouTube. So, no pressure.

    Of all the superlatives ever thrown at OK Go, “world’s most creative band” might fit best. Theirs is a project of the modern age, defined by vision as opposed to boundaries. It starts with a growing canon of infectious songs, and explodes out from there into a million creative endeavors: their videos are art projects that the whole world sees; their live shows are immersive and surprising; their free time is invested in apps and op-eds and a host of other experiments that all fall under fun, ambitious, or just really cool to try.

    Damian Kulash of OK Go commented: “I'm really excited to see what people come up with for the Saatchi & Saatchi Music Video Challenge. Clearly, making videos is a pretty big part of our lives, but while we're in the studio finishing our new record, our heads are exclusively focussed on the songs. So, it feels right to let other people into the playroom while we're not using it. It's a good way to encourage people to go forth and make. A great idea is a great idea. You don't need us standing in front of your camera to make a great video.”

    A specially chosen judging panel headed up by OK Go’s lead singer Damian Kulash – himself an award-winning film director as well as high profile musician - will comprise members of the Saatchi & Saatchi Worldwide Creative Board and BUG. First, from all eligible submissions received, 10 finalists will be selected by the judging panel, and announced on the Talenthouse site at the end of May.

    From the 10 finalists, the judges will select the Grand Prize Winner. The Grand Prize Winner will be invited to a full week at Cannes Lions in June this year, where the winner’s film will be screened and winner announced at the Saatchi & Saatchi New Directors’ Showcase.

    There will also be a People’s Choice Winner, based on the highest voted by public vote. The highest voted filmmaker will enjoy promotion and recognition across the Talenthouse site as well as on OK Go’s own website, and will also receive a special gift from the band.

    For more details on the competition, and how to enter go to:

    Amos Prizzey, Founder/President of Talenthouse, said: "OK Go exemplify all that is great about free creative expression while Saatchi & Saatchi are one of the leading creative agency's in the world. At Talenthouse our mission is to help liberate all artists by creating life changing opportunities for the next generation of talent worldwide. With the OK Go /Saatchi & Saatchi Creative Invite a new talent will be discovered and invited to Cannes and introduced to the world. This is an amazing opportunity and Talenthouse is proud to be a part of it.”

    Tom Eslinger, Saatchi & Saatchi Worldwide Digital Creative Director added: “I met Damian when I chaired YouTube’s Branded Content panel at Cannes Lions last year, and have been looking for an opportunity to work with Damian and OK Go ever since. Working with OK Go gives the Music Video Challenge a fresh direction: we’ve got a great new song from an innovative band who are inspiring creative people all over the world. Add in a creative platform and lovely bunch of folks over at Talenthouse. Then, on top of that, Damian and the band are involved in the process and selection at a level we’ve not had before. It makes my head hurt in a good way thinking about the results.”

    2013-03-28 00:00:00
    Del Campo Saatchi & Saatchi named Best Agency by the Círculo De Creativos Argentinos

    For the sixth consecutive year, Del Campo Saatchi & Saatchi has been named Best Agency of the Year at El Diente, the festival organized by the Círculo de Creativos Argentinos.
    Lead by Pablo del Campo and General Creative Directors Maxi Itzkoff and Mariano Serkin, the agency won a total of 34 awards, including 2 Grand Prix for “Dads in Briefs” (BGH Air Conditioners) and “Musical Microwaves” (BGH Microwaves). They also walked away with 14 Gold, 8 Silver, and 10 Bronze, with work developed for BGH, Norte Beer, Andes Beer, and Schweppes.

    2012-12-06 00:00:00
    The 22nd Saatchi & Saatchi New Directors’ Showcase invites you to Meet Your Creator Now in its 22nd year, the Saatchi & Saatchi New Directors’ Showcase hits Cannes again, unveiling another presentation of the most exciting new directorial talent. The Showcase promises to be an essential event on the programme of the Cannes Lions 59th International Festival of Creativity. Always a highlight of the Festival, the Showcase never fails to amaze and surprise, with a unique annual theatrical showpiece introducing the reel of carefully selected directors. The Grand Auditorium is once again the venue, with overspill for this popular event into the Debussy.

    The Showcase Reel

    To find the featured directors, Saatchi & Saatchi invited submissions from directors across the globe, utilising its Network of some 140 offices worldwide, as well as relationships with key online sources. The Saatchi & Saatchi Worldwide Creative Board chose this year’s final selection of 18 directors. Past Showcases have featured internationally acclaimed directors including Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias, Kinka Usher, Danny Kleinman and Jonathan Glazer.

    This year’s eclectic selection includes sophisticated animation, VFX, technical wizardry, films of
    cinematic proportions, and use of contemporary filmmaking techniques such as smartphones.

    The trends for 2012 are; retro animation (see James Curran’s ‘Tintin’ titles) and 3D motion capture animation (see Stuart Aitken’s ‘Dead Island’ computer game trailer); Beautifully shot cinematic music promos and movie credits (see Tim Miller’s ‘The Girl with the Dragon Tattoo’ trailer and Skinny’s ‘Iconic’ promo); and there are some unique, original ideas such as Perkins
    and Kulash’s ‘Needing/Getting’, James W. Griffiths’ ‘Splitscreen: A Love Story’ and Andrew Thomas Huang’s stunning ‘Solipsist’, which takes its influences from the natural world and uses CGI fused with an artistic eye to create a cinematic art installation.

    A truly international selection, this year’s directors hail from the USA, Brazil, France, Canada, Norway, Australia and the UK. The 18 Directors selected for the New Directors’ Showcase reel 2012 are listed below, with the title of the submitted work.

    Andrew Thomas Huang - ‘Solipsist’

    Brian L. Perkins & Damian Kulash, Jr. - OK Go ‘Needing/Getting’

    Daniel Strange - ‘Dogs – Loyalty’

    The Lovemarks Company

    Fleur & Manu - Etienne de Crecy ‘No Brain’

    Graydon Sheppard - ‘Shit Girls Say’

    James Curran - ‘Tintin’ Titles

    James W. Griffiths - ‘Splitscreen: A Love Story’

    Jones + Tino - Nike ‘Addiction’

    Lars Åndheim & Christoffer Lossius - Lasse Passage ‘Say Say Say’

    Mickey Smith – ‘Dark Side of the Lens’

    Ninian Doff - Fulton Light ‘Staring Out The Window’

    Rhys Thomas - ‘British Movie’

    Rick Mereki - ‘Move’

    Seyi Peter-Thomas - ‘Hard Times’

    Skinny - Moonbootica – ‘Iconic’

    Stuart Aitken - ‘Dead Island’

    Tim Miller - ‘The Girl with the Dragon Tattoo’ Trailer

    William Joyce & Brandon Oldenburg - ‘The Fantastic Flying Books of Mr. Morris Lessmore’

    Tom Eslinger, Worldwide Creative Director Digital, commented on this year’s reel: "The 2012 Showcase shows how diverse media channels are bringing more and more content to the surface, making this a really exciting collection which reflects how we come in contact with ideas and all things visual. The influence of not only rapid-to-create technology, but also rapid-to-distribute channels, is seen in the quality and content, as well as where the work is connecting with people and communities."

    "For me, smart design and razor-sharp composition is flowing through the NDS this year. I've been most excited with the contrast between steely, slick renderings, crunchy computer graphics and even lo-fi colour treatments, to desktop-inspired techniques and oh-so-precise colour design. Layer in great storytelling, a refreshing point-of-view and some subtle twists, and you have a presentation up there as one of our best."

    Pablo del Campo. NDS Spokesperson and CEO Del Campo Saatchi & Saatchi Argentina said: “People know that the New Directors’ Showcase is one of Cannes most unmissable events. This gives us a great deal of responsibility when it comes to selecting directors. For years this selection process has been even more of a challenge than judging work in advertising festivals, because we're aware of the transformations it creates in our industry year after year.”

    This year the directors selected for the reel will be invited to help judge the winner of the James Brown Music Video Challenge. See separate press release for further information.

    The Showcase theatrical piece

    The 2012 theatrical production introducing the directors’ reel has been conceived for the second time by Saatchi & Saatchi’s award-winning senior creatives Jonathan Santana & Xander
    Smith with the theme ‘Meet Your Creator’. The piece involves an army of tiny flying machines
    performing synchronised flight patterns, and composing music through ‘live’ light manipulation. The audience enter a brave new world of visual territory, with hovering Quadrotors buzzing around the stage in unison, and an angelic soundscape giving a feeling of otherworldliness. A single ray of light hits a glass pyramid, whilst a disembodied voice precludes a mesmerising performance by the Quadrotors, which move effortlessly around the stage as if by magic. ‘Meet Your Creator’ presents an all-encompassing environment with the ambience of a Church of Creativity.

    Saatchi & Saatchi Senior Creatives Jonathan Santana and Xander Smith commented on the event: "The New Directors’ Showcase is revered ground. A lot of big names have been launched in the past by the Showcase. It’s for this very reason that we’ve chosen to venture down the ‘sacred’ path. A path of bright lights, flying beings and the miracles performed by Creators."

    Marshmallow Laser Feast, a collective working at the intersection of art, design and technology, are the creative and technical directors of the theatrical production for the second consecutive year. Marshmallow Laser Feast are Robin McNicholas, Memo Akten and Barnaby Steel and crew. MLF collaborated with KMel Robotics and their incredible Quadrotors on this year’s Showcase with MLF developing the choreographic and lighting technology, and KMel designing and building bespoke Quadrotors. Filmmaker and Producer Juliette Larthe, who pulled together the team behind last year’s ‘Hello, Future’ themed Showcase, is the Producer of the theatrical piece once again this year.

    The bank of sounds created by underground electronic artist Oneohtrix Point Never, AKA Daniel Lopatin, are manipulated by Quadrotors, which in turn affect beams of light. New Yorkbased Lopatin’s samples are triggered by the movement of the Quadrotors and beams of light on the stage, creating a tightly integrated visual and sensory extravaganza. Lopatin’s introduction and minimalist compositions create a fluid environment, when combined with the rays of light and Quadrotors.

    The Quadrotors are the brainchild of Alex Kushleyev and Daniel Mellinger of KMel Robotics. University of Pennsylvania graduates Alex and Daniel are experts in hardware design and highperformance control. Their Quadrotors truly push the limits of experimental robotics, and the Quadrotors performing at the NDS have been built and programmed specifically for the Showcase. The pyramid was designed by Sam & Arthur.

    Juliette Larthe has produced for the likes of Jake & Dinos Chapman, WARP films and Jonathan Glazer, has recently finished a series of twenty short films for Channel 4, is creative consultant for fashion house PREEN, and presently spearheads PRETTYBIRD’s UK division.

    Marshmallow Laser Feast commented: “With this project, our aim was to create ethereal sculptures of light and sound. We're always excited by the prospect of appropriating new technologies and further developing them for artistic purposes. By customizing Quadrotors with LEDs and mirrors, and combining them with lights and other custom technology, we were able to choreograph the performance, pushing the experience to that of watching an abstract virtuoso-being made of light, playing an imaginary musical instrument.”

    Daniel Mellinger of KMel Robotics said: "KMel Robotics focuses on hardware design and highperformance control for custom aerial vehicles which push the limits of experimental robotics. Our vehicles can be used in a wide range of applications including search and rescue, environmental monitoring, education, and entertainment. Our experiments illustrate that large numbers of autonomously functioning vehicles can be reliably deployed in the form of a ‘swarm’ to carry out tasks and to respond as a group to high-level commands, without a designated leader."

    The Showcase will be webcast on the Cannes Lions website and on the NDS Channel on YouTube.

    2012-07-05 00:00:00
    James Brown - A Music Video Challenge presented by Saatchi & Saatchi, in association with and BUG - now open for entries. In an unprecedented collaboration between Saatchi & Saatchi,, BUG Music Videos and Universal Music Enterprises (UMe), the music of James Brown will be brought to the attention of a whole new generation through the art of filmmaking.

    Saatchi & Saatchi is throwing down the gauntlet to the international filmmaking community by creating a challenge to bring to life some of the most significant tracks of the ‘Godfather of Soul’ in the form of a music video: Sex Machine, Papa’s Got a Brand New Bag, It’s a Man’s, Man’s, Man’s World, and Try Me. Following the success of last year’s Moby competition, Saatchi & Saatchi wanted to bring a new twist to this year’s competition by working with a legendary artist who has influenced and crossed many generations.

    James Brown changed the course of popular music, and UMe and the James Brown Estate are making some of his finest work available for the first time for interpretation by a new generation of film directors. Other than live footage, none of the songs featured in the Music Video Challenge has a music video, so this is a great opportunity for young filmmakers to become the director of the official promo for one of these tracks. On June 1st, UMe will release 20 James Brown albums digitally for the first time. These classic releases are from his back catalogue from the ‘50s, ‘60s and ‘70s, many of which have been long out of print.

    The Grand Prize offered to the winning film director is to work on a project in a key office in the Saatchi & Saatchi global network. Entrants will be given the chance to revisit James Brown’s archive, and interpret it with fresh eyes. Deadline for entries is June 25th, 2012, 23:59 GMT. In addition, UMe is looking for official videos for each of the songs.

    The judging panel responsible for selecting the finalists and overall winner will consist of members of the Saatchi & Saatchi Worldwide Creative Board,, BUG and UMe. Also, directors selected for this year’s Saatchi & Saatchi New Directors’ Showcase will be invited on to the judging panel to help select the winner. The 12 finalists will be revealed mid-July and the winner announced on the competition page on July 30th, 2012.

    Alongside the digital re-release, the record label will also be re-releasing the classic James Brown Live at the Apollo album this year. Significantly, the album was recorded half a century ago, on October 24th, 1962, at the Apollo Theater in Harlem. In 2003, Rolling Stone ranked it as number 24 on their list of the Top 500 Greatest Albums of All Time. In celebration of the album, one of the four tracks available for interpretation by entrants to the Music Video Challenge will be Try Me, one of its featured tracks.

    Bruce Resnikoff, President/CEO of UMe said: “This competition will introduce a new generation of fans to the groundbreaking music of James Brown’s catalogue, and landmark 1962 album Live at the Apollo, and what better way to do this than by working with Saatchi & Saatchi’s global network, utilizing BUG’s expertise in the art of the music video, and accessing the filmmaking community through”

    For the first time Saatchi & Saatchi will work with, who are based in Melbourne, Australia, and have more than 65,000 members spanning over 180 countries. Andrew Lane, Co-founder, commented: "We are very excited to offer our community such an incredible opportunity. Being able to work with iconic songs from the legendary James Brown, and to be offering an amazing prize from Saatchi & Saatchi makes this a not-to-be-missed challenge for our filmmaking community."

    The winner of last year’s Music Video Challenge was Mexican Vancouver Film School graduate Alberto Gomez, whose prize was to travel to Los Angeles and direct a spot for Conill’s Miami Short Film Festival campaign. In addition, each finalist’s video was featured on Moby’s Destroyed Deluxe DVD. Saatchi & Saatchi’s aim again this year is to provide a platform for the most talented young directors to interpret the work of an iconic musician, and provide them with a global stage for their filmmaking talents.

    This year the Music Video Challenge will have an even more international flavour, with the production team hailing from all over the world; UMe in LA; Saatchi & Saatchi in London and NYC; in Australia; and BUG in London. Add to this the phenomenal reach and influence of James Brown, with his international fan base and rich contribution to the tapestry of musical history, and you have a dream brief.

    Tom Eslinger, Saatchi & Saatchi Worldwide Digital Creative Director, commented: "This is the third year that we’ve held a competition to find a truly new director. Having access to music from James Brown, one of the most influential performers of the 20th century, is inspiring for us and anyone who enters. Being part of creating the first music videos through a socially-powered platform like Genero is an honour.”

    David Knight, BUG Creative Director added: “BUG is all about giving exposure to the most innovative and awe-inspiring new work in music videos. Our subheading is The Evolution of Music Video – and aspiring filmmakers are no longer limited to making new videos just for new music. They can be inspired by classic tracks too, and this Music Video Challenge is giving them the chance to prove it.”

    For more information on the Music Video Challenge, including eligibility and how to enter go to:


    For further details please contact:

    Lee Sharrock
    Global Creative PR Saatchi & Saatchi Worldwide
    M: +44 7814 862 834

    2012-05-17 00:00:00
    Winner and Finalists of Saatchi & Saatchi, Vimeo and BUG Music Video Challenge featured on Moby's 'Destroyed Deluxe' album Moby is set to release Destroyed Deluxe on October 31st - a deluxe version of his latest album Destroyed. Since its release earlier this year, Destroyed has received four-star reviews in MOJO, Uncut and Record Collector. The new deluxe edition of Destroyed consists of a 3-disc set that includes unreleased tracks, live footage and videos.

    The supporting music videos for both ‘After’ and ‘The Right Thing’ are from new directors who entered the Saatchi & Saatchi ‘Hello, Future’ Music Video Challenge this summer. As part of the 21st New Directors’ Showcase, Saatchi & Saatchi partnered with Moby, Vimeo and BUG to discover fresh filmmaking talent with the Music Video Challenge. The brief was to visualise the concept of ’Hello, Future’ in the form of a standout music video inspired by one of three tracks selected from Destroyed.

    The videos featured on Destroyed Deluxe for ‘After’ are provided by Alberto Gomez from Mexico, the winner of the Music Video Challenge, and by one of the 10 finalists - Antonin Pevny from Austria. For new single – a double a-side of ‘After’ and ‘The Right Thing’ - Moby commissioned another finalist, The Manship Society, to create a brand new video, set in New York and featuring vocalist Inyang Bassey.

    Jeremy Boxer, Creative Director – Vimeo added: "We were delighted to hear that Moby has chosen to include the top ten finalists from the ‘Hello, Future’ Music Video Challenge. It is a true testament to the quality of the work that was entered from the Vimeo community. We look forward to seeing more amazing work from each of these talented filmmakers in the future. Congratulations all round and thanks to Moby.”
    Videos by all 10 finalists in the Music Video Challenge are featured on Disc 3 of ‘Destroyed Deluxe’. The finalists were; Frank Beltrán, David Evan Bowers, Alberto Gomez, Brian McCann, Lindsay MacKay, Antonin Pevny, Oden, Martin Rodahl, Alexey Terehoff, and Roland Wittl. Each of the 10 finalists’ videos were featured in the New Directors’ Showcase at the 59th Cannes Lions International Festival of Creativity this June.

    Tom Eslinger, Creative Director - Digital, Saatchi & Saatchi Worldwide said: "Two years ago we started running a competition alongside the New Directors’ Showcase. Our incentive was simple: the winner would make a film for one of our clients somewhere in the world. We started the competitions to dig deeper into the new talent who actively participate and create via creative portals like Aniboom and Vimeo. Alberto's film, and the success of our other finalists, shows that not only are we on the right track but the industry that commissions their work thinks so as well"

    David Knight, Creative Director, BUG Music Videos commented: “BUG was delighted to be involved in the search for new directing talent that the ‘Hello, Future’ Music Video Challenge represented. We wanted to give aspiring filmmakers the chance to express themselves via Moby’s music, and to reward the winner with an outstanding career opportunity. Having the finalists involved in Destroyed Deluxe is further proof of the competition’s remarkable success – and it means we’ve exceeded all our expectations. Congratulations to Alberto and the other finalists; big thanks to Moby.”


    2011-10-26 00:00:00
    Katy Perry collaboration with EMI, Deutsche Telekom and Saatchi & Saatchi is MTV Video of the Year "Firework", the collaboration between Katy Perry, EMI, Deutsche Telekom and Saatchi & Saatchi was named Video of the Year at the MTV Music Video Awards in Los Angeles on Sunday evening, the top honour of the international awards. Saatchi & Saatchi and Deutsche Telekom worked with Katy Perry to create “Katy’s Project” – a casting call for Deutsche Telekom customers to audition for appearances in the “Firework” video. Of the 38,000 applicants, 250 were invited to participate in the four-day shoot in Budapest as well as have their experience documented on film. The final four minute film has had over 220 million hits.

    European Creative Director for Deutsche Telekom, Jason Romeyko said: “Deutsche Telekom believe that life is better when shared. It is a sentiment particularly apparent in great partnerships. Firework is a collaboration between an artist, record company, client, agency and Katy’s fans- that has created a spectacular moment. “For my team and I, it has been a privilege to be in the middle of all of this. To experience the combined creativity and dreams of each participant, including Katy, has been remarkably energising and mind-opening. Pure positivity from every side has taken this idea from advertising into pop culture? My congratulations to Katy and her team for this incredible achievement and thank you for letting us be a part of it.”

    The “Firework” video was nominated for three awards, including Best Female Video and Best Video with a message in addition to the Video of the Year category.

    Saatchi & Saatchi are the international agency for Deutsche Telecom in Europe. The 'Life is for Sharing' platform has run across 10 markets since 2008. Katy’s Project is one of a series of innovative events including; “Angry Birds”, a live re-enactment of the cult Rovio game, a Royal Wedding spoof which has over 20 million hits online and counting; "Sing-a-long" in Trafalgar Square, where 15,000 people took part in a mass Karaoke; 'Dance' which featured a flash mob in Liverpool Street Station; and the heart-warming 'Welcome Back' filmed at Heathrow T5 which has attracted more than 8.5 million views on YouTube.

    Katy Perry is the first female and second artist overall after Michael Jackson to have five number one singles from one album on the Billboard Hot 100 chart. The Forbes 100 star was nominated for 10 MTV awards and took home Best Collaboration and Best Special Effects for E.T. featuring Kanye West.

    The MTV Music Video Awards are an annual celebration of the most popular artists as voted for by the general public and a panel of professional jurors. Since its birth in 1984, the awards have established a cult following. The 2011 ceremony attracted the biggest audience in the network’s history with a record-breaking 12.4 million total viewers. 

    2011-08-31 00:00:00
    “BIG NOSE” the new campaign for BGH air conditioners, created by Del Campo Nazca Saatchi & Saatchi. Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4

    BGH launches its new line of air conditioners with 5 stages of filtered air.  This means, the ones that release the purest air.  For the launch, we decided to help those who need pure air most:  big nosed people.  That’s why, if you’re big nosed, BGH gives you a 25% discount.

    But being big nosed or not is very subjective, so we created the NOSE-O-METER, a device capable of measuring noses.  If your nose touches the sensor, the alarm goes off and you win the discount.  The NOSE-O-METERS will be located in retail stores all over the country.

    At BIGNOSEBGH.COM each person will be able to upload their profile picture, in order to find out if their nose has the chance to win.  Apart from this, by entering their address they will find the nearest NOSE-O-METER.




    Client:  BGH S.A.

    BGH Air conditioners

    Title:  “BIG NOSE”


    Agency:  Del Campo Nazca Saatchi & Saatchi

    Executive Creative Directors: 
    Maxi Itzkoff / Mariano Serkin

    Creative Directors:
      Diego Medvedocky / Ignacio Ferioli


    Head of Art:  Guido Fusetti

    Account team: 
    Juan Manuel Aralda / Mariano Cafarelli


    Agency producers:  Adrian Aspani / María de la Paz Landeyro


    Production Company:  Peluca Films


    Director: Diego y Vlady


    Executive Producer: Alejandro De Michele


    Producer:  Mariano Scarpati


    Music: Happy Together


    Postproduction Company: Che Revolution Post


    Advertiser’s supervisors: Nicolás Videla, Carina Catalano, Sebastián Nugnez


    For further details please contact:

    Lee Sharrock

    Global Creative PR, Saatchi & Saatchi London                                   

    M: +44 7814 862 834                                                         






    2010-12-15 00:00:00
    Conill animates the imagination of young consumers for Toyota Yaris. Normal 0 false false false EN-GB X-NONE X-NONE

    A creative combination of animation, user generated content and social networking has resulted in a unique advertising campaign from Conill that expresses the magic of a Toyota Yaris through the narrative of young Latinos: “A quien se le ocurrio esto?” (Who thought of this?)

    Nuevo Latinos participate in everything they do with a drop of Latino spirit. They think of hatchbacks as exciting little machines that fit their sparkly personalities. A group of young people were invited to a studio, where they participated in a story-telling forum, inspired by their visualisation of a Yaris. They were asked to complete the sentence ‘There was once a Yaris...’  Some of the most visually interesting stories were translated into animated film clips, such as ‘it started to rain little coloured balls’, ‘thousands of eyes were looking at it from different directions’, and ‘then my Yaris grew wings and started to fly to escape the meteorite’. 

    The resulting campaign can be viewed on Facebook, and is a surreal reimagining of their narratives, where a red Yaris inhabits a Willy Wonka-esque universe, and is swallowed up by a giant pink bubblegum, before sprouting wings and landing in a bowl of cereal! The campaign illustrates how the Yaris can be synonymous with a more creative attitude towards life, and allows Latinos to share their spirited personalities with the US culture.

    “We asked ourselves, ‘what would Yaris advertising look like if it was inspired by THEIR creative spirit,’” commented Conill Chief Creative Officer Pablo Buffagni.  “The only way to find out was to let them have a go of it. That's just what we did and how the Who thought of this? campaign was born.”

    The production house MIA films produced the events, the Facebook page and the digital work, as well as directing the animations.  They also hired a managed a secondary vendor called "Reino" in Argentina.

    Creative credits 

    Chief Creative Officer: Pablo Buffagni

    Creative Director: Mario Granatur

    Associate Creative Director: Verónica Elizondo

    Art Directors: Martín Donovan / Graciela Espejel

    Copywriter: Jessica Cuevas

    Account Team: Anabel Caraballo

    Account Team: Christine Jahina

    Account Team: Bryan Fonseca

    Agency Producer: Lourdes Caballero

    Production Company: Mia Films

    Director: Massimo Martinoti

    Animation: Reyno Buenos Aires

    Sound: Tono Studios


    For further details please contact:


    Lee Sharrock

    Global Creative PR

    M: +44 7814 862 834



    About Conill

    Conill is among the most highly awarded Latino agencies in the U.S. and a four-time recipient of the prestigious American Association of Advertising Agencies’ O’Toole Multicultural Award. In 2007, it was named Multicultural Agency of the Year by Advertising Age. The agency’s client roster includes Citibank, JCPenney, Procter & Gamble, Sony Computer Entertainment America, THQ, Inc., T-Mobile and Toyota Motor Sales.



    2010-12-08 00:00:00