Lieberman Research Worldwide (LRW) is a full service custom market research and data analytics company known for its unique “so what?®” consulting model and ability to help clients improve their financial performance. LRW works on a range of business issues, including strategy work such as market segmentation and brand strategy, advertising and communications effectiveness, customer experience design and evaluation, and new product development. LRW integrates survey research and data from a wide variety of sources, such as social media data, customer data, and other forms of big data in their engagements.
LRW’s industry leading Marketing Science team has a vast tool chest of modeling and analytical techniques and is an expert at innovating and adapting technique to generate better insights for its clients. LRW’s Pragmatic Brain Science Institute® combines traditional research techniques with cutting edge approaches (rooted in social and evolutionary psychology, as well as behavioral economics) to provide a holistic understanding of the consumer, why they do what they do, and what companies can do about it. These Pragmatic Brain Science® approaches are scalable and grounded in extensive academic research.
Through its regional offices and its affiliate network of more than 100 affiliate companies, LRW conducts research in over 90 countries worldwide in 66 languages. LRW serves a wide range of industries, including entertainment, pharmaceutical, technology, consumer packaged goods, health care, retail, food service, financial and business services, automotive, and many more.
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