| Title | The Tree |
| Title (original language) | Le Platane |
| Agency | BETC Paris |
| Campaign | Wrong Place |
| Advertiser | VICTIMES & CITOYENS |
| Brand | Victimes & Citoyens |
| Posted | January 2013 |
| Business Sector | Road Safety |
| Tagline | Don't let alcohol drive you to the wrong place. |
| Media Type | Radio |
| Length | |
| Copywriter | Julien Deschamps |
| Art Director | Jordan Lemarchand |
| Advertising Manager | Vincent Julé-Parade |
| Account Manager | Mathieu Laugier |
| Executive Creative Director | Stéphane Xiberras |
| Traffic Director | Agnès Rollin |
| Creative Director | Vincent Malone |
| Producer | Yann Théallier |