About the Agency TBWA/Sydney
TBWA is The Disruption® Company: the cultural engine for 21st century business. Named Adweek’s 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, and Singapore Airlines. TBWA was named Adweek’s 2018 Global Agency of the Year, read more below.
Global Agency of the Year: TBWA Is Once Again in a Golden Age of Disruptive Creativity
Video: Who We Picked for Our Agencies of the Year and Why We Picked Them
12 Campaigns That Show How TBWA Sparked Conversations Worldwide in 2018
Philosophy & Competitive Advantages
We create Disruptive ideas that help our clients gain a greater share of the future.
Our approach is grounded in Disruption, an orientation and methodology designed to identify and challenge the corporate, category, marketing and consumer conventions that can prevent a company or brand from succeeding.
Our delivery goes beyond classic integration thanks to a new discipline called Connections Planning, which helps to develop media-neutral, multi-channel plans that inform, inspire and amplify virtually every connection between a brand and its target audiences.
The result is an unequaled record for effective campaigns as documented by more Grand Effies than any other Agency, and a reputation for doing the kind of work that is difficult, if not impossible, to ignore.
TBWA\Worldwide, part of Omnicom Group Inc, is one of the top ten US based agency networks with annual consolidated billings of $9.76 billion. The network has over 214 offices in 72 countries, and 8,600 employees worldwide. Major global clients include Absolut, adidas, Apple, Beiersdorf, Nissan and Sony PlayStation.
Each agency in the network adheres to the founding principle that great creative and great results are not mutually exclusive, but critical partners in our dynamic, media-driven society. We have won more Grand Effies for advertising effectiveness than any other agency on the planet.