Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.
There are 4 Initiative's values :
1/ profit if the bottom line : the advertiser must financially make profit from its media investment
2/ take a broader perspective : we must consider a broader viewpoint than a mere space buying
3/ active and open collaboration : to reach goals, we must act together and not individually
4/ go the extra mile : always extra services, attentions, information, performances
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