Vision Express are unveiling the latest installment in their 'We’ll see you right' campaign.
The new 60 second spot 'Taken' tells the story of a dog who goes to the ends of the earth to get rid of his master's ugly glasses.
The advert supports the Vision Express designer 2 for 1 promotion.
The 60 second launch spot airs from Wednesday 25th January. A 30 second cut-down is also part of the campaign.
The advert was written by Creative Directors Nick Bird and Lee Smith, and directed by James Griffiths at Moxie Pictures.
The activity will also be supported by Ripley, the star of the film and a Battersea Dogs Home rescue dog, who is tweeting at https://twitter.com/#!/ripleyrescuedog