The new 30'' ad entitled 'Not Again', centres on a downtrodden zoo keeper who's glasses are repeatedly pilfered from his person by a group of light-fingered monkeys.
The advert supports 2 for 1 on designer glasses and airs from April 18th.
The spot was written by Dare's creative directors Nick Bird and Lee Smith and was directed by James Griffiths through Moxie. Post production was through The Mill.
The activity will also be supported by Bud the monkey, one of the stars of the film, who is tweeting at https://twitter.com/#!/IamBudMonkey