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Founded in 1969, Concept became a force to reckon with when Chairman, Nirmal Suchanti took the reins in 1988. By 1995, the company had already occupied the "Number One" position in the financial communications category. Today, Concept Group's offerings span across advertising, design, corporate communications, strategy & planning, public relations, media planning & buying, digital marketing, outdoor services, retail experiential marketing, event management, and activation.
The story of the Concept Group is one of vision, persistence, and foresight. The success of the group lies in the manner in which the group has been nurtured and strengthened. When Mr. Nirmal Suchanti took up the task of steering the group, he did so by building great alliances outside and within Concept. The Concept Group, today, is spearheaded by six specialised business units having a pan India presence.
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