We consider that we are "creators of confidence" at first. A confidence which is based on the quality of products and services to be promoted but also on the company truth, its difference, its men, its values.
From this point of view, the agency has organised itself around 5 basic principles :
- the skill gathering leading to control the company institutional dimensions and the trade ones of its products and services,
- the combination of advertising, operational marketing and publishing know-how which guarantees a global insight of the issues,
- the direct involvement of managers for each operation, from the conception to the implementation,
- the daily practise of round trips between the strategic and tactical fields, the idea and the realisation,
- a transparent financial relationship.
Created in 1990, Brief is an independent agency which offers to advertisers the experience of its partners, the company knowledge, the diversity of dealt issues, the essential thought and creativity for all communication action.
The company is perhaps independent. If not, it can be edited hereEdit