Title Audience
Agency
David&Goliath
Campaign
The Price Is Right Scratchers
Advertiser
California Lottery
Brand
California Lottery
Date of First Broadcast/Publication
2016 / 7
Business Sector Lottery & Gambling
Media Type
Television
Length 44 seconds
Founder & Chairman
David Angelo
Chief Creative Officer
Colin Jeffery
Executive Creative Director
Bobby Pearce
Creative Director
Greg Buri
Creative Director
Basil Cowieson
Writer
Kurt Warner
Art Director
Danny O’Connor
Strategic Planning Director
Kristen Knape
Strategic Planner
Chris Kwak
Managing Director of Broadcast Production
Paul Albanese
Broadcast Producer
Jessica Gardner
Director of Business Affairs
Rodney Pizarro
Business Affairs Manager
Camara Price
Associate Business Affairs Manager
Travis Kohler
Group Account Director
Stacia Parseghian
Account Director
Janet Wang
Account Supervisor
Lindsay Brown
Assistant Account Executive
Ellen Lovoy
Account Coordinator
Alex Petosa
Project Manager
Mike Antonellis
Chief Digital Officer
Mike Geiger
Director of Digital Production
Peter Bassett
Digital Producer
Myles Scovill
Senior Interactive Developer
Ardon Hall
Associate Developer
Mariano Echegoyen
Senior Interactive Art Director
Steven Lau
Associate Interactive Producer
Nat Wilkes
UX Lead
John Randall
Director of Print Services
Meredith Walsh
Senior Art Producer
Andrea Rosenfeld
Production Company
O Positive
Director
Brian Billow
Director of Photography
Larry Fong
Executive Producers
Ralph Laucella & Marc Grill
Line Producer
Trevor Allen
Sales Representative
Irma Rodriguez |In House Reps
Editorial House
Spinach
Editor
Kevin Zimmerman c/o Spot Welders LA
Assistant Editor
Doug Scott
Producer
Jonathan Carpio
Telecine
Company 3
Colorist
Sean Coleman
Online & VFX
Method Studios
Flame Artist
Emily Irvine
Executive Producer
Robert Owens
Producer
Cara Lehr
Music
Licensed c/o FremantleMedia
Mix House
Lime Studios
Sound Mixers/Engineers
Sam Casas & Joel Waters
Assistant Engineer
Stephen Fredericks
Producer
Kayla Phungglan
Social Videos
Directors
Casey McIntyre, Kina Choi
Executive Producer
Mike Wigart
Line Producer
Stan Sawicki
Director of Photography
Yash Bhatt
Editor
Jonathan Ficcadenti
VFX Supervisor
Mike Wynd
VFX Producer
Brian Friel
VFX Team
Tim Kafka, Matthew Burns, Rodrigo Carrasco, Kathleen Kirkman, Jonathan Ficcadenti, Matt Bell, Emily Gerich, Sandra Ross, Rodrigo Jimenez, Christopher Brown, Brian Williams, Andrew Arevalo, Jacob Patrick, Andrew Price, Priya Bandodkar, Akshay Sunil Wadwalkar
Colorist
Kristopher Smale