TitleRobo Dogmented Reality
Agency
Campaign Robo Dog
Advertiser Kia Motors
Brand Kia
Date of First Broadcast/Publication
Business Sector Cars
Story Following the launch of Kia’s big game ad “Robo Dog,” featuring an adorable robotic dog and its electric companion, Kia’s all-electric EV6, the brand kicked-off its first-ever immersive augmented reality experience “Robo Dogmented Reality.” In partnership with the Petfinder Foundation, “Robo Dogmented Reality” is a mobile web experience that allows animal lovers to simply scan a QR Code which can be found at https://kiadogmentedreality.com/ to bring Kia’s Robo Dog into their own home through any mobile device. Animal lovers can play with Robo Dog and teach him tricks such as sit, flip, spin and speak as well as play fetch with Robo Dog using a ball or stick. Users can also take photos with Robo Dog or link out to the Petfinder Foundation website to find and adopt pets in need, in their local communities.
 
Kia collaborated with David&Goliath and 14Four to bring Robo Dog to life using 8th Wall’s technology which allows users to place realistic 3D assets in their own environment and interact with the AR robot. As the experience is available on the web and does not require an app to download, animal lovers are able to instantly engage with the AR, creating a meaningful and personal branded experience. “Robo Dogmented Reality” is part of Kia’s latest initiative under its celebrated Accelerate The Good Program, to raise awareness and help shelter animals find their forever homes. 
 
“The Super Bowl commercial was just the first chapter in this story. Kia wanted to give everyone an opportunity to connect with Robo Dog in their own living rooms. And get excited about the possibility of bringing a real dog into their home,” said Ben Purcell, Chief Creative Officer, David&Goliath. 
Media Type Digital
Length
Production Company
Augmented Reality
Director
Executive Creative Director
Chief Creative Officer
Editor
Senior Print Producer
Founder + Creative Chairman
Director of Photography (DOP)
Managing Director/Broadcast Production
Executive Creative Director/Art Director
Audio Mixer/Sound Designer
Managing Director/Integrated Production & Technology Services
Executive Producer
Managing Director
Executive Creative Director/Copywriter
Production Designer
Group Creative Director/Copywriter
Executive Producer
Group Strategy Director
Producer
Executive Producer
Creative Director/Copywriter
Audio Services
Color Producer
Partner Managing Director
Operations Manager
Executive Producer
Creative Director/Art Director
Product Information Manager
Art Producer
Senior Project Manager
Managing Director
Executive Producer
Music Editor/Creative Director
Associate Communications Planning Director
Account Director
Executive Print Producer
Assistant Editor
President
Performed by
Senior Digital Designer
Chief Strategy Officer
Head of Production
Assistant Engineer
Assistant Engineer
Executive Producer
Colorist
Senior Business Affairs Manager
Senior Print Producer
Senior Creatist
Associate Director of Project Management
Business Affairs Manager
Digital Producer
Associate Digital Producer
Producer
Executive Producer
Account Supervisor
Group Creative Director/Art Director
Group Account Director
Digital Executive Producer
Digital Designer
Management Supervisor
Account Executive
Account Executive
Assistant Account Executive
Strategist
President
Producer
Creative Director
Lead Designer
Director of Animation
Senior Front End Developer/AR Lead
Front End Developer
Front End Developer
Technical Strategy Director
Augmented Reality SDK
Assistant Engineer
Written by
Color Studio
Assistant Engineer
Courtesy of
Editorial Company
VFX Company
Published by Edward B. Marks Music Company
Published by
Licensed by
Music Editor/Creative Director

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