David&Goliath

El Segundo, United States

Basic Info

Core Competencies: Full Service

Founded in: 1999

Employees: 200

Awards: 272

Creative Work: 58

Clients: 10


Contact Information

909 North Sepulveda Boulevard Suite 700
El Segundo California 90245
United States
Phone: (+1) 310 445-5200
Website:

Melissa Spano

Melissa Spano

Group Account Director

Phone: (+1) 310-445-5249

Core Competencies: Full Service

Founded in: 1999

Employees: 200

Awards: 272

Creative Work: 58

Clients: 10

David&Goliath

909 North Sepulveda Boulevard Suite 700
El Segundo California 90245
United States
Phone: (+1) 310 445-5200
Website:
Melissa Spano

Melissa Spano

Group Account Director

Phone: (+1) 310-445-5249

#BuildSomethingBetter Campaign Shows Kids’ Honest Reactions to a New Toy Called “The Wall”

 

When it comes to Trump’s border wall, even kids can tell a bad idea when they see one.

 

“You can’t do anything with it.”

“Why would you just make a wall?”

“This wall is breaking the fun apart.”

“I hate it.”

 

These are just a few of the negative (non-scripted) reactions from real kids featured in this video as part of a new campaign to raise awareness of immigrant rights and to help stop the wall’s construction.

 

In the video, a group of kids participate in a focus group. The moderator reveals a new toy called “The Wall,” asking for their honest feedback. Needless to say, the kids are not impressed. And instead of building a wall that separates people, they start building things like houses, parks and rocket ships. Because even kids can see that there are better things to build than a wall. #BuildSomethingBetter

 

At the end of the video, viewers are directed to www.Esperanza-LA.org where they can donate to the cause or sign a petition against the wall.

 

Tapping into the perspective of children and seeing their honest reactions is a powerful way to show that a wall will only be another thing standing between them and a better future. In the coming weeks, Trump will be choosing the prototype for his border wall, which is estimated to cost billions of dollars. Immigrants need help now more than ever. But in order to stop the wall from being built, this can’t be a Republican vs. Democrat conversation. It needs to be a human conversation – because immigrant rights are human rights.

 

Attached is a screen grab and below are creative credits. If interested, I’d be happy to offer up a spokesperson from D&G to talk about the concept behind the campaign. Patricia Ortiz, Program Director at Esperanza Immigrant Rights Project, is also available for on-the-record interviews.

 

Thanks!
Kristen

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About Esperanza Immigrant Rights

Esperanza Immigrant Rights Project is helping to build better lives for some of the most vulnerable immigrants in the Los Angeles area. They are a public interest legal organization working to teach, defend, and empower children and adults by giving them the tools they need to navigate the complex immigration system.

 

Credits  
Agency: David&Goliath

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

Executive Creative Director: Ben Purcell

Creative Directors/Art Directors: Robert Casillas, Fernando Reis

Creative Directors/Copywriters: Courtney Pulver, Marcelo Padoca

Sr. Interactive Art Director: Matt Koulermos

Group Account Director: Michele Tebbe

Director of Broadcast Production: Paul Albanese

Director of Digital Production: Peter Bassett

Sr. Broadcast Producer: Brandon Kusher

Broadcast Producer:  Marisa Bursteen

Director Business Affairs: Rodney Pizarro

Business Affairs Manager: Yenia Paez

Digital Analytics Manager: Shaun Jacobs

Social Media Strategist: Noelle Suarez

 

Production Company: Caviar

EPs: Jasper Thomlinson, Kim Dellara, Michael Sagol

Director: Jordan Bahat

Producers: Michael Tahan, Megan Porche

DP: Andrew Wheeler

 

Mixing: Margarita Mix

Re-Recording Mixer: Paul Hurtubise

Re-Recording Assistants: Brian Frank, Mike Murzyn, Sean Melia

Executive Producer: Michele Millard

 

Editorial: Cut&Run

Editor: Ben McCambridge

Producer: Evan Cunningham

Executive Producer: Amburr Farls

Managing Director: Michelle Eskin

 

Finishing: Jogger Studios

Executive Producer: Rich Rama

Lead Flame Artist: Shauna Prescott

Flame Assistant: Jorge Tanaka

Producer: Lynne Mannino

 

Music by Nick Sena