Contact Information

909 N. Pacific Coast Highway, Suite 700
El Segundo California 90245
United States
Phone: (+1) 310 445-5200
Website:

David Angelo

David Angelo

Founder & Creative Chairman
Yumi Prentice

Yumi Prentice

President

Basic Info

Core Competencies: Full Service

Founded in: 1999

Employees: 200

Awards: 272

Creative Work: 170

Clients: 10

Core Competencies: Full Service

Founded in: 1999

Employees: 200

Awards: 272

Creative Work: 170

Clients: 10

David&Goliath

909 N. Pacific Coast Highway, Suite 700
El Segundo California 90245
United States
Phone: (+1) 310 445-5200
Website:
David Angelo

David Angelo

Founder & Creative Chairman
Yumi Prentice

Yumi Prentice

President

National Lay's Campaign "JoyGivers" Celebrates People Creating Much-Needed Joy

Lay’s is on a mission to find and celebrate the people who are creating much-needed joy in their local communities – donating $50 to Feeding America for every social post using the hashtag to honor these #JoyGivers, with a contribution up to $1 million by July 12. (That adds up to 20,000 #JoyGivers across America!)

 

To spread the word, Lay’s is debuting a new national ad campaign today, Friday, May 15, explaining the program:

We all know someone who brings us joy when we need it most.

Through smiles. Laughter. And the totally unexpected.

At Lay’s, we call them JoyGivers.

And we’re here to celebrate them.

So help us find the JoyGivers in your community.

They’re everywhere.

And they’re everything that we need right now.

Share their stories using #JoyGivers.

For every post, Lay’s will donate $50 to Feeding America. Up to $1 million.

 

The creative is by David & Goliath and in addition to debuting during the Good Morning America broadcast this Friday morning, the spot will air during next week’s finale of “The Voice” on NBC, which Lay’s has been partnering with all season for a fan sweepstakes and three limited-edition flavors: Crispy Taco, Wavy Fried Green Tomato, and Hot Sauce.