Press Releases - David&Goliath - Adforum.com https://www.adforum.com/agency/16436/press-releases/rss David&Goliath Press Releases at Adforum.com en-us Adforum.com Copyright 2018 David&Goliath Named Creative AOR for Iconic Consumer Seafood Brand Chicken of the Sea https://www.adforum.com/agency/16436/press-releases/74364/davidgoliath-named-creative-aor-for-iconic-consumer-seafood-brand-chicken-of-the-sea https://www.adforum.com/agency/16436/press-releases/74364/davidgoliath-named-creative-aor-for-iconic-consumer-seafood-brand-chicken-of-the-sea

LA-Based D&G Tasked with Reintroducing the 104-year-old Brand to U.S. Consumers

EL SEGUNDO, CA. July 31, 2018 – Full-service creative agency David&Goliath (D&G) announced today that it has been named Agency of Record (AOR) for Chicken of the Sea International (COSI). The LA-based agency will be tasked with helping to reintroduce and revitalize the iconic seafood brand to U.S. consumers.

Scope of work for the brand is national and includes strategy and creative, in addition to media planning & buying, which will be handled in partnership with Canvas Worldwide.

“The Chicken of the Sea brand comes from a rich heritage of challenging conventions in the seafood industry and setting new standards for consumers,” said David Angelo, founder and chairman of D&G. “Our goal is to help them contemporize their authentic truth and connect with consumers who are not only looking for healthy alternatives, but brands that truly stand for something.”

Founded in 1914, COSI is a leading provider of healthy, delicious and responsibly sourced seafood, offering not only a robust product line but the recipes and meal-planning insights needed to inspire seafood lovers to greater culinary creativity. The company provides tuna, salmon, clams, crab, oysters, shrimp, mackerel, kipper snacks and sardines in various formats of convenient packaging such as cans, cups and pouches as well as innovative new products consistent with seafood’s growing status as the healthy “new” protein choice in America.

Headquartered in El Segundo, CA, COSI uses responsible fishing practices to source its seafood products from around the world, and packages them at a state-of-the-art processing facility in Lyons, Georgia, as well as at third-party facilities. The new leadership team in the company combines extensive experience from the seafood business plus recent hires with solid trajectory in the consumer goods and food industry.

“Our strategic partnerships are key to the success of our business,” said Diego Isaza, vice president, marketing. “D&G demonstrated the ability to truly understand the value of the Chicken of the Sea brand to consumers. We are confident that together, we will successfully continue to delight our loyal consumers while introducing our iconic brand to new generations of seafood lovers.”

About David&Goliath

David&Goliath (D&G) is an independently operated, wholly-owned, subsidiary of Innocean Worldwide. D&G is an integrated creative agency based in Los Angeles, California. Founded in 1999, the agency is dedicated to helping brands connect with their challenger spirit and outsmart and outperform the competition. They help their clients overcome their biggest obstacles and achieve greatness by creating breakthrough campaigns, grounded in human and brand truths that drive exceptional cultural and business success. David&Goliath’s work has been internationally recognized for its creativity and effectiveness by Cannes, Effies, the CLIOs, D&AD, ADC, and The One Show, not to mention accolades including MediaPost Automotive Agency of the Year, Ad Age Small Agency of the Year and LA Entrepreneur of the Year. Current clients include Kia Motors, California Lottery, Jack in the Box, Universal Studios Hollywood, Homeboy Industries, Covenant House and IAVA (Iraq and Afghanistan Veterans of America). The agency’s culture is built around individuals who share the brave mindset to help not only build brands but inspire each other to overcome their Goliaths. 

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2018-07-31 00:00:00
David&Goliath Hosts “Cake For All” Event and Creates Social Media Campaign in Support of Pride Month https://www.adforum.com/agency/16436/press-releases/73903/davidgoliath-hosts-cake-for-all-event-and-creates-social-media-campaign-in-support-of-pride-month https://www.adforum.com/agency/16436/press-releases/73903/davidgoliath-hosts-cake-for-all-event-and-creates-social-media-campaign-in-support-of-pride-month

On June 4, the Supreme Court ruled in favor of a Colorado baker who refused to bake a wedding cake for a gay couple because of a religious objection. The decision reignited a national conversation and outraged many gay rights activists. In light of this, cakes have become a symbol of division.

 

As an agency rooted in a culture of Brave that encourages self-expression and living one’s truth, David&Goliath (D&G) showed its support of the LGBTQIA community and celebrated Pride Month by hosting “CAKE FOR ALL,” an event held at the agency on Thursday, 6/21, followed by a social media campaign that will run through the end of June. Because the only divisive thing about cake should be whether you prefer vanilla, strawberry or chocolate. There’s nothing sweet about discrimination. 

 

Four of LA’s top bakeries – Sweet Lady Jane, Duff’s Cake Mix, Magnolia Bakery and Hansen Cakes – came together and donated a total of 20 cakes to the agency. D&G employees were invited to decorate the cakes with personal messages of solidarity using D&G’s iconic ampersand. Employees wrote a series of two words on either end of the ampersand highlighting what pride means to them. Each cake was photographed on a different colored background that will be posted on D&G’s Instagram grid to represent the Pride Flag. Well-known Drag Queen Nikki Licious hosted the event and performed to a cheering crowd on D&G’s Brave Stage, adorned in a bedazzled cupcake costume and singing a set from Katy Perry. 

 

“At D&G we’ve always believed in staying true to who we are and inspiring others to do the same. And let’s face it, that takes bravery,” said David Angelo, founder and chairman of David&Goliath. “Stepping out of fear into our greatest potential is the fabric of our agency culture. And since we opened our doors nearly 19 years ago, we have been accepting of people of all gender identities and preferences. So we decided to turn our weekly ‘Thirsty Thursdays’ happy hour into a Pride Month celebration that demonstrated our agency truth of bravery and inclusion. And that the simple enjoyment of eating cake should be shared by all.”

 

As part of the effort, D&G created a Hate-Free cake mix in the form of a shareable :15 second instructional video here, similar to the “Tasty” videos that are so popular on Instagram. 


Starting Tuesday, June 26, D&G will post fun, animated gifs (see attached) on Twitter with messages of inclusion such as  “Cake doesn’t discriminate”; “Bake love not war”; and “Baked with love not hate.” On Facebook and LinkedIn, D&G will feature interviews with employees who are a part of the LGBTQIA community, discussing various topics related to their experiences and offering advice to those who might be struggling to embrace who they are.

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2018-06-26 00:00:00
CA Lottery’s SuperLotto Plus Campaign Breathes New Life into the California Dream https://www.adforum.com/agency/16436/press-releases/73556/ca-lotterys-superlotto-plus-campaign-breathes-new-life-into-the-california-dream https://www.adforum.com/agency/16436/press-releases/73556/ca-lotterys-superlotto-plus-campaign-breathes-new-life-into-the-california-dream Californians are proud to call themselves dreamers. They wear it like a badge of honor and they love California because it's a state that truly celebrates diversity and the freedom to be exactly who you are. When we asked Californians what they dream about, the answers ranged from big to small to totally out there, but they all dreamed of giving back to loved ones and their communities.
Created by David&Goliath (D&G) – in collaboration with Horizon Media, Inc., Casanova//McCann, Time Advertising, Muse Communications and Alcone Marketing Group – the integrated campaign is based on a simple truth that California is known for being a land of dreamers. The centerpiece of the campaign is a :60 cinema spot titled, “May the Best Dream Win,” which depicts stories of Californians using their SuperLotto Plus (SLP) winnings to realize their dreams, whether finally having the means to do something they’ve always dreamed of, or giving back to family or the community. Later in the year, CA Lottery will be launching: 30 vignette spots that focus on these individual stories.
“At its core, this campaign is all about embracing a very simple truth, that Californians, by nature, are dreamers. It’s about captivating that spirit and reassuring them that whatever their dream is, this is the State of opportunity, where anything is possible. Because as we all know, California is a state with a very distinct identity, one that has historically attracted some of the most prolific dreamers,” said David Angelo, founder and chairman of D&G.
To bring these California dreams to life, D&G hired award-winning director, Cole Webley. His work has won major industry awards including Cannes Lions, Clios, AICP, One Show and D&AD. Actor, writer and producer James van der Beek narrated the spots.
The integrated, multilingual effort is brought to life through many elements including TV (:30 and: 15 cutdowns), outdoor, print, digital, social and radio – all to make a collective impact. In an effort to compete with the massive jackpots of national draw games, California Lottery is reminding people that SLP is California’s original lotto game, and for more than 30 years, SLP has inspired countless Californians to dream. 

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2018-06-01 00:00:00
Kids Sell Cars without Gimmicks in Kia Motors’ Summer Sales Campaign Created by David&Goliath https://www.adforum.com/agency/16436/press-releases/73539/kids-sell-cars-without-gimmicks-in-kia-motors-summer-sales-campaign-created-by-davidgoliath https://www.adforum.com/agency/16436/press-releases/73539/kids-sell-cars-without-gimmicks-in-kia-motors-summer-sales-campaign-created-by-davidgoliath Kia Motors America is taking a straightforward approach to the automotive Summer Sales season with a national integrated marketing campaign that states the obvious reason why consumers should consider Kia. Simply put, because Kia is “America’s Best Value.” In fact, the message is such a “no brainer” that traditional sales techniques – including free donuts, showrooms stuffed floor-to-ceiling with balloons, and in-your-face sales people – are replaced with two children that state the case clearly and simply. 

 

The campaign, created by David&Goliath, was shot on a stark white set representing a Kia dealership. The young sister and brother eschew the gimmicks and stick to the facts highlighting the various reasons why Kia is the better choice, including the brand’s 10-year/100,000-mile warranty.

 

In seven, 15- and 30-second broadcast spots for the general and Hispanic markets, the sister takes a more brass tacks, dry humor approach, providing the information customers need to make an informed decision. Her brother, on the other hand, comes from the more traditional “showman” school of sales, which adds comic relief and creates a great dynamic that balances the two characters.

 

The two children featured in the campaign also made an appearance on ABC’s “Jimmy Kimmel Live!” on May 22.

Other elements of the campaign include digital, social, point-of-sale, in-cinema and outdoor, highlighting Kia’s most popular vehicles including Forte, Optima, Sportage, Soul and Sorento.  

 

“This campaign is about challenging the conventions of retail car advertising and portraying value through the eyes of two very wise kids as spokespeople,” said David Angelo, founder & chairman of D&G. “The kids are more pragmatic, and represent the youthful, challenger spirit of Kia and new kind of consumer. One that is not easily swayed by gimmicks and tricks of the trade. Because when you have a great product, you don’t need all the hoopla to sell it. Value is all you need.”

 

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2018-05-29 00:00:00
Jack in the Box Celebrates National Space Day (and Star Wars Day) with Fast Food Industry’s First-Ever Constellation https://www.adforum.com/agency/16436/press-releases/73540/jack-in-the-box-celebrates-national-space-day-and-star-wars-day-with-fast-food-industrys-first-ever-constellation https://www.adforum.com/agency/16436/press-releases/73540/jack-in-the-box-celebrates-national-space-day-and-star-wars-day-with-fast-food-industrys-first-ever-constellation May 4 is synonymous with Star Wars, and also marks National Space Day. In celebration of these two pop culture moments, Jack in the Box is making history with fast food’s first-ever constellation – in the shape of Jack Box’s unmistakable head. Move over, Orion, there’s a new constellation in town.

Introducing Jackboxicus Major: http://jackboxicusmajor.com/

View the Facebook teaser video here: https://bit.ly/2w7C7Qz

Created by David&Goliath, each star of the constellation is named after one of Jack’s signature food items, so that astronomers, astronauts and space nerds can explore the Jack in the Box menu just as they would the final frontier.

“People who live in markets where Jack in the Box doesn’t have a presence are always commenting on social media about how much they wish there was one near them. So, we decided to bring Jack in the Box to them in a way only Jack can,” said Bobby Pearce, chief creative officer at David&Goliath. “In honor of National Space Day, we registered a constellation of stars in the shape of our fearless leader Jack Box’s head. Each star within the constellation was named after a popular food item. So, if you’re a Jack fan, no matter where you are, you can take comfort in knowing that there’s a collection of stars with names like Seasoned Curly Fries, Egg Rolls and Double Jack® watching over you. And who wouldn’t want that?”

D&G linked up with the International Star Registry® (ISR) to claim Jack’s place in the cosmos by naming stars that create a constellation in the shape of his head. Each star in the constellation will be included in ISR’s star catalog with their telescopic coordinates and permanently recorded in their published catalog of stars.

Jackboxicus Major will be shared on the brand’s social channels including Facebook, Twitter and Instagram.

You’re welcome, universe.

Credits
Agency: David&Goliath

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

Creative Director: Steve Yee

Creative Director: Robert Cuff

Creative Director / Head of Social: Sara Buschkamp

Designer: Ryan Lawrence

Group Account Director: Dominique Branham

Management Supervisor: Lindsay Brown

Director of Digital Production: Peter Bassett

Senior Digital Producer: Noah Luger

Digital Producer: Kyle Stein

Senior Developer: Ben Smith

Developer: Mariano Echegoyen

User Experience Design: John Randall

Digital Designer: Meagan Steinkamp

Chief Strategic Officer: Wells Davis

Group Planning Director: Donesh Olyaie

Senior Social Media Strategist: Natalie Gomez

Associate Director of Project Management: Genie Lara

Sr. Project Manager: Amy Chiang

Project Coordinator: Cassandra Horne

Executive Director Business Affairs: Rodney Pizarro

Business Affairs Manager: Yenia Paez

Associate Business Affairs Manager: Marlon Pineda 

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2018-05-04 00:00:00
David&Goliath Creates @KidsForPrivacy, a Hashtag takeover on Instagram for Child Rescue Coalition https://www.adforum.com/agency/16436/press-releases/73541/davidgoliath-creates-kidsforprivacy-a-hashtag-takeover-on-instagram-for-child-rescue-coalition https://www.adforum.com/agency/16436/press-releases/73541/davidgoliath-creates-kidsforprivacy-a-hashtag-takeover-on-instagram-for-child-rescue-coalition Parents love to share their kids’ pictures on Instagram; there’s even a new term, “sharenting,” used to describe parents who actively share their kids’ digital identities online. Most parents will post 1,500 photos of their child before they turn five. And many post pictures using hashtags like #pottytraining, #nakedkids and #kidsbathing. While this might seem cute and increase likes, it overexposes children by showcasing private moments that shouldn’t be shared with a large audience, making them vulnerable to pedophiles and sex offenders; specifically, these 100+ hashtags serve as flags on social media leading predators to pictures of children.

 

As part of National Child Abuse Prevention Month, David&Goliath (D&G) partnered with Child Rescue Coalition (CRC) – a nonprofit organization that enables law enforcement to track, arrest and prosecute child predators – to create a movement called @KidsForPrivacy that will help kids reclaim their right to online privacy.

 

Launching April 3, the @KidsForPrivacy movement will flood more than 100+ hashtags that overexpose kids on Instagram with pictures of obscured kids holding “Privacy Please” signs.

 

D&G also created a :60 video that is narrated by a child and explains the initiative from their point of view. The campaign tagline is: “It’s your kid but it’s their privacy.”

 

In addition, D&G created an educational hub on Instagram called @KidsForPrivacy, where parents can learn about the dangers of overexposing theirs kids on social media and get tips on how to protect their kids’ privacy online.

 

People are encouraged to join the @KidsForPrivacy movement by creating their own “Privacy Please” signs and posting images online using hashtags in the takeover.

 

“It’s time for parents to think twice before they post,” said David Angelo, founder & chairman of D&G. “While parents are naively posting intimate photos and details about their kids on social media, they have no idea how easily these images can be screenshot and downloaded by predators and sex offenders, who can manipulate, misuse and repost them on other sites. We were blown away by CRC’s mission and the technology they’ve created that gives law enforcement access to information that they may not know even exists. Through this movement, we want to raise awareness of this issue and get parents to understand that all kids have the right to privacy online.”

 

The campaign runs through April 27.

 

More about Child Rescue Coalition

Child Rescue Coalition (CRC), a south Florida-based nonprofit organization with global reach, has spent the past decade building the world’s most sophisticated technology to hunt online predators. Through proactive partnerships with law enforcement, the nonprofit’s system has tracked 54 million offenders around the world in order to protect children from sexual exploitation and abuse. With a mission of protecting innocence through technology, the technology developed by CRC has aided in the arrest of more than 10,000 online predators and rescued over 2,300 abused children in the past four years.  For more information, visit childrescuecoalition.org.

 

 

Credits

Agency: David&Goliath, LA

Founder & Chairman: David Angelo

President: Yumi Prentice

Chief Creative Officer: Bobby Pearce

Chief Strategic Officer: Wells Davis

 

Executive Creative Director: Gustavo Sarkis

Creative Directors: Fernando Reis, Marcelo Padoca

Associate Creative Directors: Kika Douglas, Samyr Aslan Souen

Copywriters: Julie Blakley, Kika Douglas, Marcelo Padoca

Art Directors: Kris Wong, Samyr Aslan Souen, Fernando Reis

 

Director of Broadcast Production: Paul Albanese

Agency Producer: Natalia Celis

 

Director of Digital Production: Peter Bassett

Senior Digital Producer: Justine Kleeman

Senior Developer: Benjamin Smith

UX Lead: John Randall, IV

Developer: Mariano Echegoyen

Digital Desginer: Meagan Steinkamp

 

Executive Director of Business and Legal Affairs: Rodney Pizarro

Senior Business Affairs Manager: Natasha Royzina

 

Group Account Director: Michele Tebbe

Account Supervisor: Lauren Gluck

Senior Strategist: Chris Kwak

Senior Digital Strategist: Natalie Gomez

Strategy and Influencer Marketer: Noelle Suarez

Project Managers: Amanda Bercovitch, Donna Alexander

 

Editorial House: Spinach LA

Managing Director: Adam Bright

Executive Producer: Jonathan Carpio

Editor: Juan Pablo Digenio

Editor: Carlos Crooks

Producer: David Cooke

 

Music Company: Jamute

Composer: James Pinto

Mixer: Otavio Bertolo

Account Manager: Marcelo Romero

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2018-04-03 00:00:00
David&Goliath Has You Seeing Triple for California Lottery's New Triple Jackpot Scratchers https://www.adforum.com/agency/16436/press-releases/73543/davidgoliath-has-you-seeing-triple-for-california-lotterys-new-triple-jackpot-scratchers https://www.adforum.com/agency/16436/press-releases/73543/davidgoliath-has-you-seeing-triple-for-california-lotterys-new-triple-jackpot-scratchers LA-based David&Goliath has created a new campaign, “Triple The Feeling,” for California Lottery’s Triple Jackpot Scratchers that just might have people seeing, and winning, in threes.

 

Based on the fact that each Triple Jackpot Scratchers ticket has three top jackpot prizes, instead of one like all other Scratchers tickets, “Triple The Feeling” brings to life the idea of three times the winnings, excitement and anticipation across every touchpoint of the campaign.

 

Kicking off the integrated campaign is a :60 film that encapsulates the feeling of playing for three top prizes versus one. It starts with a man exiting a convenience store, fresh off the purchase of a Triple Jackpot Scratchers ticket. After pulling out a coin to start scratching, he suddenly multiples into three versions of himself – one for each of the three jackpots found on the ticket. Overtaken by the prospect of tripling his win, he breaks into dance and spreads his joy to others as he journeys throughout the city.

 

To help bring the film to life D&G enlisted renowned European director, Bruce St. Clair, for his distinct, story-driven directorial style, along with Director of Photography Greig Fraser who was behind the camera for Star Wars: Rogue OneZero Dark Thirty, and who received an Academy Award nomination in 2017 for Best Cinematography for his work on the film Lion.

 

The dance sequence was choreographed by Fatima Robinson, recently named one of the “100 Most Creative People in Entertainment” by Entertainment Weekly. Fatima has been the choreographer behind many of the most memorable moments in dance entertainment and worked with artists including Prince, Rihanna, Pharell, and Black Eyed Peas, to name a few. The dance choreography syncs beautifully with the music by rising artist Allan Rayman, who recently received a Juno Award nomination for Breakthrough Artist of the Year at the Juno Awards of 2018, and whose second album Roadhouse 01 dropped in February and is already receiving critical acclaim.

 

A :30 version of the film aired this past weekend during the Oscars. Later this month, during March Madness, D&G will launch a social initiative called “Triple The Madness,” which will play off all three themes associated with basketball.

 

Additional elements of the campaign include OOH, digital, experiential and radio – which all bring to life the notion of “Tripling The Feeling” in different, fun and surprising ways.

 

CREDITS

Agency: David&Goliath, LA
Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

 

Creative Director/Copywriter: Greg Buri

Creative Director/Art Director: Raul Garcia

Associate Creative Director (Copy): Chris DeNinno

Associate Creative Director (Art): Tushar Date

 

Associate Head of Strategy: Kristen Knape

Planner: Chris Kwak

 

Managing Director of Broadcast Production: Paul Albanese

Executive Producer: Curt O’Brien

Senior Broadcast Producer: Juliet Diamond

 

Director of Business Affairs: Rodney Pizarro

Business Affairs Manager: Yenia Paez

Associate Business Affairs Manager: Travis Kohler

 

Managing Director: Robin Osborne

Account Director: Janet Wang

Account Executive: Sarah Cohen

Account Coordinator: Alexis Niekamp

Project Manager: Mike Antonellis

 

Director of Digital Production: Peter Bassett

Senior Digital Producer: Noah Luger

Digital Producer: Kyle Stein

Senior Digital Art Director: Tim Hagan

 

Director of Print Services: Meredith Walsh

Senior Art Producer: Andrea Rosenfeld

 

Production Company: Serial Pictures

Directors: Bruce St. Clair

Director of Photography: Greig Fraser

Founding Partner/Executive Producer: Violaine Etienne

Executive Producer: Timory King

Head of Production: Jennifer Gee

Line Producer: Joshua Goldstein

 

Editorial House: Spinach

Editor: Patric Ryan (from Whitehouse)

Assistant Editor: Nicole Stewart

Producer: Patricia Gushikuma

Executive Producer: Jonathan Carpio

 

Telecine: Adam Scott

Colorist: The Mill

 

Visual Effects Studio: JAMM

VFX Supervisor/Lead Compositor: David Hernandez

Flame Artist: Brian Hajek

Executive Producer: Asher Edwards

Producer: Ashley Greyson

Production Coordinator: Justine Pregler

 

Music: Allan Rayman

 

Mix House: Margarita Mix

Sound Mixer/Engineer: Nathan Dubin

 

Digital Production Company:  Los York

Creative Director: Shane Griffin

Executive Producer: Garrett Braren

Producer: Christian López

Animator: Drake Welsh

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2018-03-08 00:00:00
David&Goliath Partners with Universal Parks & Resorts to Create New National Brand Campaign https://www.adforum.com/agency/16436/press-releases/73544/davidgoliath-partners-with-universal-parks-resorts-to-create-new-national-brand-campaign https://www.adforum.com/agency/16436/press-releases/73544/davidgoliath-partners-with-universal-parks-resorts-to-create-new-national-brand-campaign Universal Parks & Resorts is launching an all-new national brand campaign for Universal Orlando Resort and Universal Studios Hollywood, introducing the tagline, “Grow Bolder” and showcasing Universal theme parks as destinations that enable families to take their vacations to the next level.

 

Created in partnership between Universal Parks & Resorts and David&Goliath, the centerpiece of the integrated effort is a TV spot titled “Grow Bolder.” The cinematic, B&W spot departs from typical theme park advertising and breaks convention by featuring kids who are empowered and eager to stand on their own, speak for themselves and boldly take on new adventures. The spot will air the week of 2/19 during the last week of the Winter Olympics on NBC and its’ affiliates. 

 

“This campaign captures the essence of what we offer our guests every day,” said Alice Norsworthy, executive vice president and chief marketing officer for Universal Parks & Resorts. “Our theme parks offer the kind of vacation experiences that allow families to vacation together and to grow together.”

 

“Now more than ever kids are growing up fast, and we wanted to be a part of that growth,” said David Angelo, founder & chairman of D&G. “But instead of telling kids ‘you don’t have to grow up,’ we let them speak for themselves. We see fearless kids boldly challenging themselves in the most cinematic way. And we show that what you experience at Universal Parks is more than a day of smiles, it’s a chance to truly grow in ways beyond what you imagined.”

 

Throughout the campaign, Universal Parks & Resorts and D&G will introduce new initiatives and creative on all platforms from social to digital to ambient, all amplifying the brand’s “Grow Bolder” message to kids and families around the world.

 

Credits 

Agency:  David&Goliath, LA
Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce
Executive Creative Director: Ben Purcell

Art Director: Tracey Chan

Copywriter: Chris Santaiti

Director of Broadcast Production: Paul Albanese
Producer: Dustin Oliver 

Jr. Producer: Sana Bawania

Director of Business Affairs: Rodney Pizarro

Business Affairs Manager: Jason DelosSantos

 

Group Account Director: Jamie Simms

Account Executive: Jenavieve Cazares

Group Strategy Director: Donesh Olyaie

Strategist: Justine Basil

Project Manager: Mike Antonellis

 

Director of Digital Production: Peter Bassett

Digital Producer: Kyle Stein

Digital Designer: Meagan Steinkamp

UX Designer: John Randall IV

Sr Programmer: Benjamin Smith

Programmer: Mariano Echegoyen

 

Production Company: RSA Films, Inc

Director: Tobias Granström

Director of Photography: Aril Wretblad

President: Jules Daly

VP/Executive Producer: Marjie Abrahams

Head of Production: Elicia Laport

Producer: Linda Masse

 

Editorial House: Spinach

Editor: Adam Bright

Executive Producer: Jonathan Carpio

Producer: Patricia Gushikuma

 

Lead VFX: JAMM VFX

VFX Supervisor/Lead CG: Andy Boyd

VFX Supervisor/Lead Compositor: Jake Montgomery

Flame Artist: Brian Hajek

Flame Artist: Mark Holden

Lead CG Lighter: Brian Burke

CG Artist: Zachary DiMaria

CG Artist: JT Lawrence

CG Animator: Stew Burris

CG Animator: Les Major

Executive Producer: Asher Edwards

Producer: Ashley Greyson

Production Coordinator: Justine Pregler

 

Raptor VFX: Tippett Studio

Executive Producer: Paul Grimshaw       

VFX Supervisor: Matt Jacobs      

On-Set VFX Supervisor: Eric Leven                          

VFX Producer: Lee Hahn                              

VFX Coordinator: Brenden Hawkins        

CG Supervisor: Brad Fox                              

VFX Editor: Joey Santana             

Model Lead: Steve Jubinville      

Paint Lead: John Rader                 

Puppet Lead: Eric Jeffery            

Match Move: Devin Breese        

Match Move: Eric Marko             

Animation Supervisor: Tom Gibbons      

Animation: Guido Muzzarelli     

Animation: Nate Ross

Lighting TD: Marie-laure Nguyen

Lighting TD: Thomas Hutchinson              

Comp Lead: Ross Nakamura       

Roto: Dave Sullivan        

Color Supervisor: Page Frakes   

 

Online & Color: MPC

Colour Artist:  Mark Gothin

 

Music: “A Hero Rises” / APM

 

Sound Design & Mix:  Margarita Mix

Sound Engineer:  Nathan Dubin

Executive Producer:  Michele Millard

 

Spanish Agency: Barú

Founder & CEO: Elizabeth Barrutia

Chief Creative Officer: Mike McNellis

Sr. Account Director, Brand Strategy: Norma Manzanares

Creative Director: Pablo Buffagni

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2018-02-20 00:00:00
Aerosmith’s Steven Tyler Races Back in Time to Feel Something Again in :60 Super Bowl Ad Created by David&Goliath for the All-New Kia Stinger https://www.adforum.com/agency/16436/press-releases/73545/aerosmiths-steven-tyler-races-back-in-time-to-feel-something-again-in-60-super-bowl-ad-created-by-davidgoliath-for-the-all-new-kia-stinger https://www.adforum.com/agency/16436/press-releases/73545/aerosmiths-steven-tyler-races-back-in-time-to-feel-something-again-in-60-super-bowl-ad-created-by-davidgoliath-for-the-all-new-kia-stinger Kia’s youth is its greatest weapon. In an industry full of old automakers, Kia is too young to know what can’t be done. There is no better example of this than the all-new Stinger, Kia’s highest performing and most anticipated model in the company’s history. With the Stinger, Kia proves that age isn’t the main factor in pushing the industry forward; it’s passion. And the Super Bowl, one the most watched and most talked about sporting events of the year, is a perfect platform to launch Kia’s message of youthful optimism. 

 

Created by AOR David&Goliath, Kia’s :60 Super Bowl spot, titled “Feel Something Again,” stars legendary rocker Steven Tyler at an old abandoned racetrack. With the familiar notes of “Dream On” playing backwards, Tyler looks as though he’s about to race the Stinger against another legend, two-time Formula One and Indianapolis 500 champion Emerson Fittipaldi. After a moment of reflection, rather than driving the car forward, Tyler takes the car backwards around the track, in reverse. When he comes to a stop, he finds himself in the early 1970s – a young rock star in his prime, at a moment when he felt most alive. The spot ends with the on-screen text “Feel Something Again.”

 

David Angelo, founder & chairman of D&G said: “After test driving the Stinger and all its competitors, the biggest difference was that the Stinger made me feel something. The challenge was to bring that feeling to life in a way that was totally unexpected. Kind of like driving backwards on a racetrack to another point in time. We chose Steven Tyler because like the Stinger, he is a challenger brand himself with an ageless, audacious spirit. And while the expectation would be to use humor, we purposefully chose a more serious and epic tone to properly reflect the Stinger’s persona and where the Kia brand is going.”

 

D&G worked with Nicolai Fuglsig of MJZ, world renowned director of “12 Strong,” to give the spot an epic cinematic, almost haunting, tone.

 

Angelo added: “One of the biggest challenges was authentically re-creating the 25-year-old version of Steven. We had to get that absolutely right. Fortunately, thanks to the amazing artists at the Mill, we were able to get the glowing approval of Steven, his daughter, friends and a handful of rockers who know him best. With the help of Human, an LA-based music company, and Steven Tyler, we created an original music composition that gradually transforms into Tyler’s ‘Dream On’ – a song about the passage of time – almost as if it was a distant memory that resurfaced as he raced back through the years.”

 

The driving in reverse concept not only hearkens back to the spirit of youth in both Tyler and Kia, but it’s also a change of course for the brand, which is proving to buck the conventions of the auto industry at every turn.

 

The Stinger Super Bowl campaign started with the :15 “Fittipaldi” online teaser on 1/25. A :30 launch spot, “The Rise,” will go live in broadcast during the Super Bowl pre-game on Sunday, 2/4. The :60 “Feel Something Again” will post on YouTube the morning of Thursday, 2/1 and will air during the 3rd quarter of the Big Game. Then, beginning Monday, 2/5, a :30 spot titled “What Every Racer Needs” will begin airing to sustain the campaign.

 

Kia also included a surprise in the spot to inspire people to engage with the brand via social media. Inspired by the legendary use of “backmasking,” a term for hiding secret messages in 70s rock songs, Tyler included a message of his own in the spot. People who watch it on YouTube can hear something garbled but will only make out the actual message when watching the spot in reverse, which will be provided on Kia’s channel. If people tweet the hidden message on Twitter, they might be up for an awesome surprise and delight.  

 

CREDITS

Agency:  David&Goliath, LA
Founder & Chairman: David Angelo

President: Yumi Prentice

Chief Creative Officer: Bobby Pearce
Executive Creative Director: Gustavo Sarkis

Creative Director: Basil Cowieson

Creative Director: James Cohen

Creative Director: John O’Hea

Creative Director: Courtney Pulver

Copywriter: Mark Monteiro/Steven Tyler

Director of Broadcast Production: Paul Albanese
Executive Broadcast Producer:  Curt O’Brien

Director of Digital Production: Peter Bassett

Digital Sr. Producer: Justine Kleeman

Senior Art Producer: Cara Nieto

Chief Strategy Officer: Wells Davis

Group Planning Director: Andrew Lynch

Planning Director: Ed Gibson

Associate Director of Project Management: Genie Lara

Senior Project Manager: Amy Chiang

Project Manager: Paul Stephens

 

Managing Director: Jeff Moohr

Account Director: Aleks Rzeznik

Account Supervisor: Annelise Lorenzo

Digital Account Director: Marco Koenig

Digital Account Supervisor: Rebecca Hanson

Product Information Manager: Russ Wortman

Director, Business Affairs: Rodney Pizarro

Senior Business Affairs Manager: Natasha Royzina

Talent Manager: Jason DelosSantos

 

Production Company: MJZ

Director: Nicolai Fuglsig

Director of Photography: Alwin Kuchler

Production Designer: Christopher Glass

President: David Zander

Executive Producer: Emma Wilcockson

Producer: Karen O’Brien

 

Editorial Company: EXILE

Editor: Grant Surmi

Assistant Editor: Dusten Zimmerman

Executive Producer: CL Weaver

Producer: Brittany Carson

 

VFX Company: The Mill

Creative Director/VFX Supervisor: Robert Sethi

2D Lead: Tim Rudgard

3D Lead: Jason Monroe 

Executive Producer: Pete King

Executive Producer (Telecine): Thatcher Peterson

Producer: Hillary Thomas

 

Music/Sound Design Company: Human

Creative Director/Sound Designer: Mike Jurasits

Composer/Arranger: Matthew O’Malley

Composer/Arranger: James Leibow

Composer/Arranger: Jon Hubbell

Composer/Arranger: Tom Keery

Composer/Arranger: Andy Bloch

Executive Producer: Jonathan Sanford

 

Mix: Margarita Mix, Santa Monica

Sound Engineer: Nathan Dubin

Executive Producer: Whitney Warren

 

Licensed Music: “Dream On” by Steven Tyler

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2018-02-01 00:00:00
Why David&Goliath Built a Website That's 9 Miles Long https://www.adforum.com/agency/16436/press-releases/71304/why-davidgoliath-built-a-website-thats-9-miles-long https://www.adforum.com/agency/16436/press-releases/71304/why-davidgoliath-built-a-website-thats-9-miles-long 2017-12-20 16:56:34 #BuildSomethingBetter Campaign Shows Kids’ Honest Reactions to a New Toy Called “The Wall” https://www.adforum.com/agency/16436/press-releases/71301/buildsomethingbetter-campaign-shows-kids-honest-reactions-to-a-new-toy-called-the-wall https://www.adforum.com/agency/16436/press-releases/71301/buildsomethingbetter-campaign-shows-kids-honest-reactions-to-a-new-toy-called-the-wall

 

When it comes to Trump’s border wall, even kids can tell a bad idea when they see one.

 

“You can’t do anything with it.”

“Why would you just make a wall?”

“This wall is breaking the fun apart.”

“I hate it.”

 

These are just a few of the negative (non-scripted) reactions from real kids featured in this video as part of a new campaign to raise awareness of immigrant rights and to help stop the wall’s construction.

 

In the video, a group of kids participate in a focus group. The moderator reveals a new toy called “The Wall,” asking for their honest feedback. Needless to say, the kids are not impressed. And instead of building a wall that separates people, they start building things like houses, parks and rocket ships. Because even kids can see that there are better things to build than a wall. #BuildSomethingBetter

 

At the end of the video, viewers are directed to www.Esperanza-LA.org where they can donate to the cause or sign a petition against the wall.

 

Tapping into the perspective of children and seeing their honest reactions is a powerful way to show that a wall will only be another thing standing between them and a better future. In the coming weeks, Trump will be choosing the prototype for his border wall, which is estimated to cost billions of dollars. Immigrants need help now more than ever. But in order to stop the wall from being built, this can’t be a Republican vs. Democrat conversation. It needs to be a human conversation – because immigrant rights are human rights.

 

Attached is a screen grab and below are creative credits. If interested, I’d be happy to offer up a spokesperson from D&G to talk about the concept behind the campaign. Patricia Ortiz, Program Director at Esperanza Immigrant Rights Project, is also available for on-the-record interviews.

 

Thanks!
Kristen

---

 

About Esperanza Immigrant Rights

Esperanza Immigrant Rights Project is helping to build better lives for some of the most vulnerable immigrants in the Los Angeles area. They are a public interest legal organization working to teach, defend, and empower children and adults by giving them the tools they need to navigate the complex immigration system.

 

Credits  
Agency: David&Goliath

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

Executive Creative Director: Ben Purcell

Creative Directors/Art Directors: Robert Casillas, Fernando Reis

Creative Directors/Copywriters: Courtney Pulver, Marcelo Padoca

Sr. Interactive Art Director: Matt Koulermos

Group Account Director: Michele Tebbe

Director of Broadcast Production: Paul Albanese

Director of Digital Production: Peter Bassett

Sr. Broadcast Producer: Brandon Kusher

Broadcast Producer:  Marisa Bursteen

Director Business Affairs: Rodney Pizarro

Business Affairs Manager: Yenia Paez

Digital Analytics Manager: Shaun Jacobs

Social Media Strategist: Noelle Suarez

 

Production Company: Caviar

EPs: Jasper Thomlinson, Kim Dellara, Michael Sagol

Director: Jordan Bahat

Producers: Michael Tahan, Megan Porche

DP: Andrew Wheeler

 

Mixing: Margarita Mix

Re-Recording Mixer: Paul Hurtubise

Re-Recording Assistants: Brian Frank, Mike Murzyn, Sean Melia

Executive Producer: Michele Millard

 

Editorial: Cut&Run

Editor: Ben McCambridge

Producer: Evan Cunningham

Executive Producer: Amburr Farls

Managing Director: Michelle Eskin

 

Finishing: Jogger Studios

Executive Producer: Rich Rama

Lead Flame Artist: Shauna Prescott

Flame Assistant: Jorge Tanaka

Producer: Lynne Mannino

 

Music by Nick Sena

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2017-12-05 00:00:00
Bo Jackson & Brian Bosworth Star in Tecmo Bowl-Inspired Ad Campaign for the Kia Sorento SUV https://www.adforum.com/agency/16436/press-releases/61558/bo-jackson-brian-bosworth-star-in-tecmo-bowl-inspired-ad-campaign-for-the-kia-sorento-suv https://www.adforum.com/agency/16436/press-releases/61558/bo-jackson-brian-bosworth-star-in-tecmo-bowl-inspired-ad-campaign-for-the-kia-sorento-suv Bo and The Boz Face Off Once Again as Kia's Largest and Most Capable Utility Vehicle Uses Power and Agility to Safely Zig and Zag Up and Down the Field

- "MVP of SUV's" campaign includes the 30-second "Tecmo Bros" as well as 30- and 60-second "Tecmo Bo" spots available now at YouTube.com/Kia; 30-second ads will make their broadcast debuts this month on NBC's "Sunday Night Football"

- Ads take football fans - and the advanced crash avoidance and infotainment technologies of Kia's best-selling SUV - inside one of the most influential video games of all time

Football is back! And nearly 30 years after crossing paths in Seattle, football legends Bo Jackson and Brian Bosworth find themselves once again on a collision course – but this time with a very different result – in a new advertising campaign debuting online today for Kia Motors' award-winning Sorento. When the "MVP of SUV's" effort makes its broadcast debut this Sunday, it will mark Kia's third consecutive season with NBC's "Sunday Night Football," and offer a new twist on Tecmo Bowl, still considered one of the best sports video games ever nearly three decades after its release.

  Bo Jackson and Brian Bosworth Go Head-to-Head in Tecmo Bowl-Inspired Campaign for the Kia Sorento SUV

Blending live action footage with Tecmo Bowl's signature 8-bit graphics and sound effects, the two spots – "Tecmo Bros" and "Tecmo Bo" – place the Sorento in the center of the action; and with unstoppable running back Bo Jackson behind the wheel, the advanced technology and driver assistance features of the "MVP of SUV's" allows him to dominate once more, with only Brian Bosworth standing between him and the goal line in "Tecmo Bros."

"At Kia, we are always looking to stand out, and using the Sorento to take football fans inside a beloved video game and bring two legendary players roaring back in all their 8-bit glory was an opportunity that was simply too good to pass up," said Michael Sprague, chief operating officer and EVP, Kia Motors America (KMA). "Sunday Night Football has been the top-rated primetime show for five straight years, and after our football-themed advertising helped push Sorento sales up more than 13 percent in 2015, returning this year was a no-brainer."

Created by David&Goliath, KMA's advertising agency of record, the "MVP of SUV's" campaign showcases the 2017 Sorento's extensive list of standard and available driver assistance and infotainment features, including: Forward Collision Warning and Autonomous Emergency Braking[1]; an intelligent and fully active all-wheel drive system; and the latest generation of Kia's voice-activated UVO infotainment and telematics system featuring Android AutoTM[2] and Apple®[3] CarPlay which can be paired with a 630-watt, 12-speaker Infinity®[4] premium audio system that uses Clari-FiTM4 technology to rebuild audio details lost in digitally compressed music.

"Football fans remember these legendary players, and paired with the ever-lasting popularity of Tecmo Bowl, we believed these were the perfect channels to communicate the power, intelligence and nimble handling of the Sorento," said Colin Jeffery, chief creative officer, David&Goliath. "The play on technology in terms of blending the old video game graphics with the new advancements in the Sorento illustrates just how far Kia has come and how advanced this SUV truly is."

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2016-09-09 00:00:00
Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery https://www.adforum.com/agency/16436/press-releases/57040/park-pictures-christian-patrick-get-superstitious-with-numbers-for-the-california-lottery https://www.adforum.com/agency/16436/press-releases/57040/park-pictures-christian-patrick-get-superstitious-with-numbers-for-the-california-lottery David & Goliath champions the power of five in quirky new ad

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

Park Pictures directing duo Christian & Patrick take superstition to a new level in the new 60 second “Forever 5” for the California Lottery, out of David & Goliath.

The spot features a man who obsessively maneuvers every aspect of his life to revolve around the number five. He wakes each day at 5:55a.m., counts his daily actions in units of five, takes five shots of espresso in his coffee, designs a road trip around measurements of five—all because of a lottery win on the number from years ago that he continues to worship and revere. 

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2016-05-03 00:00:00
Popchips Names David&Goliath as Agency of Record https://www.adforum.com/agency/16436/press-releases/53096/popchips-names-davidgoliath-as-agency-of-record https://www.adforum.com/agency/16436/press-releases/53096/popchips-names-davidgoliath-as-agency-of-record Snack CMO Says Plans Include Strategy and Creative Work, New Products for 2016 

By Jessica Wohl. Published on December 14, 2015.


Popchips named David&Goliath as its agency of record, the latest marketing shakeup as the marketer of popped snacks prepares for new product launches in 2016.

The relationship between the two Los Angeles-based companies gives David&Goliath responsibility for all of Popchips' advertising and creative work, along with work on brand repositioning.

Popchips did its first TV campaign in fall 2014 with the focus on "all the flavor, half the fat" of mainstream potato chips in spots from agency Dandelion.

"We feel like it was a good campaign, but as we move into the future and we launch products that we think are going to massively expand our position in the category" the brand probably needs a new marketing message, said Chief Marketing Officer Marc Seguin. He envisions a "full 360 campaign" that for now will not include TV but will include elements such as in-store activation, field marketing, digital and social.

Mr. Seguin, who joined the company about 18 months ago, said Popchips decided a few months ago that it wanted to have a mission, vision and campaign with a unified feel. It decided to bring in a strategic agency to help craft those ideas as well as a campaign for new product launches set for 2016.

Instead of a formal request for proposals and pitch process, the marketer asked a few agencies to meet and brainstorm for a few hours, and felt it had "an amazing fit with David&Goliath," Mr. Seguin said. In a statement, D&G Founder and Chairman David Angelo said the agency is "excited to partner with what we consider to be an ultimate challenger brand."

Popchips is the latest addition to David&Goliath's client roster and follows another food-related win. David&Goliath became the lead agency for Jack in the Box this summer after being named to the chain's agency roster early in the year.

Popchips entered the market in 2007, positioning its popped snack products made without oil as lower-fat alternatives to traditional chips, a category dominated by PepsiCo's Frito-Lay with brands such as Ruffles and Lay's. While Popchips enjoyed rapid growth following its launch, aided by advertising featuring celebrity backers such as Katy Perry, lately sales have slowed.

U.S. sales hit a peak of $81.8 million in 2012 and have declined each year since then, with sales of $54.7 million expected for 2015, according to Euromonitor International. Popchips is the 62nd largest brand in the overall U.S. sweet and savory snacks category, with 0.1% of category sales, Euromonitor data shows.

While Mr. Seguin would not discuss the new products in much detail, he said they are made with the same types of ingredients as existing Popchips but with "a materially different taste experience" that has "bolder flavor and more crunch." They are set to hit select markets in March and go national in May. "We're going to be spending very aggressively against the new products," he said.

The advertising and product changes come after Popchips brought in its second CEO in less than two years. David Ritterbush was named CEO in November. Prior CEO Paul Davis, whose earlier work included years at rivals Frito-Lay and Kettle, moved into an expanded board role as co-chairman alongside Popchips Co-Founder Keith Belling.

Popchips, which is majority owned by Brussels-based holding company Verlinvest, declined to share its sales figures. Smaller investors include Ms. Perry, Ashton Kutcher and Sean Combs. Mr. Seguin said that while Popchips has been a celebrity-driven brand since its early days, there are "no plans to use them in campaigns" for now.

This article originally appeared on AdAge.

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2015-12-14 00:00:00
David&Goliath Continues Its Expansion, Naming Its First Executive Creative Directors https://www.adforum.com/agency/16436/press-releases/52625/davidgoliath-continues-its-expansion-naming-its-first-executive-creative-directors https://www.adforum.com/agency/16436/press-releases/52625/davidgoliath-continues-its-expansion-naming-its-first-executive-creative-directors Jack in the Box win sparks hires and promotions By Patrick Coffee 

Independent agency David&Goliath surprised quite a few in the industry this summer when it poached the Jack in the Box account from Secret Weapon, the shop launched more than two decades ago specifically to serve that West Coast burger chain.

Since then, the agency's growth has accelerated—and this week it restructured its creative department by naming its first three executive creative directors. Former group directors Ben Purcell and Steve Yee have been promoted from within while Bobby Pearce joins the shop after serving as ecd at IPG's dedicated Microsoft unit M:United.

The new executives will report directly to chief creative officer Colin Jeffery, who was promoted along with president Brian Dunbar when Angelo stepped down from the lead role last July.

After tapping David&Goliath to create a regional spot for Super Bowl XLIX in late 2014, Jack in the Box chose to move its entire account to the new agency. Angelo told Adweek that this win provided much of the impetus for the approximately 40 hires his agency has made over the past four months.

"We never had this sort of team in the past; it was always just me and Colin at the top," Angelo said. "These new leaders will work together helping each other spear accounts and come up with big creative ideas." Regarding his agency's hiring criteria, he said, "We have a pretty simple solution here: Be authentic; be hardworking; be nice."

Chief digital officer Mike Geiger, who left J. Walter Thompson New York to join David&Goliath in January, recently spoke to Adweek about the agency's plans to take its digital practice to the next level, noting that he has "hired six or seven digital creatives" in his six months at the shop. Angelo described today's announcement as "part of the same general expansion. We want this to be careful growth. We're not looking to become 'big' by any means, but we want to grow the agency right."

This latest wave of hires is not yet finished. Angelo said, "We're not only taking our clients to the next level but positioning the agency for future growth. We're still looking for our fourth ecd, which will complete the team."

The El Segundo agency, which describes its modus operandi as helping "challenger brands fight their way to market leadership," is best known for its Kia work, including last year's Super Bowl spot starring Pierce Brosnan.

Regarding future campaigns, Angelo said, "When you look at our work for all of our brands, there's always been a common spirit: optimism and inspiration." He did not specify what sort of work to expect in the months to come, but David&Goliath's biggest pending project is undoubtedly Kia's seventh consecutive Super Bowl ad.

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2015-11-06 00:00:00
How This Creative Agency Plans to Take Digital to the Next Level https://www.adforum.com/agency/16436/press-releases/51870/how-this-creative-agency-plans-to-take-digital-to-the-next-level https://www.adforum.com/agency/16436/press-releases/51870/how-this-creative-agency-plans-to-take-digital-to-the-next-level Just don't call it content, says David&Goliath's Mike Geiger By Lauren Johnson

Specs
Current gig Managing partner, chief digital officer at David&Goliath
Previous gig President and chief integration officer at JWT North America
Twitter @tastytruth
Age 48

Adweek: You're responsible for building the agency's digital practice. How are you doing that?
Mike Geiger: David&Goliath already has an amount of digital work coming in from most clients—I want to raise it to the next level. I've only been here six months, but I've already hired six or seven digital creatives. We started an analytics department. We hired a digital strategist [and] production people. We're starting a content studio because everyone talks about content. I'm also overseeing all of broadcast, print and studio production, so it's not just digital.

You've spent years working in digital at JWT and Goodby, Silverstein & Partners. What's changed in the way that you get briefs?
Clients are definitely getting way more knowledgeable about digital. At the same time, it's tough to keep track of all the stuff coming out. A lot of times even the agencies don't know what to do. For example, Periscope. I know you can do something useful with it, but someone has to come up with it. I haven't seen it out there yet. When you see Snapchat, Periscope and all these things coming out, you really have to ask yourself, "What's good for my brand?"

David&Goliath was behind Kia's Super Bowl commercial this year with Pierce Brosnan. Are you planning any digital activations for next year?
We're already working on the Super Bowl spot for Kia. Digital has a heavy involvement, but we're trying to figure out the direction that we want to go. When you start planning in May and June, everyone is sticking their heads together to come up with a cool thing for the Super Bowl. It's not just a TV spot—that's the big challenge.

Why did you leave a high-level gig at JWT for David&Goliath?
I realized after a while that I was pretty distant from the work. It was more like running an office with a couple partners. One day I got a call from David&Goliath, and the founder David [Angelo] made a big impression on me. They're independent, somewhat of a boutique shop. To be honest, I hadn't heard much about them because they're fairly low profile, but then when I looked at all the work, I said, "That's interesting." I knew L.A. was booming. When you look at Deutsch and 72andSunny over the past three or four years, they've been doing really well and expanding rapidly. A lot of smaller shops and startups are around here, and some parts of Silicon Valley are moving [to L.A.].

Biggest buzzword that you're tired of?
Content. Agencies have been doing content for 40, 50, 60 years—a TV spot is content. And if you put a TV spot on YouTube, you have content. When I left JWT, there were a couple of people who said to me, "You should start a content company." That's when I realized clients want stuff cheaper and faster. It's great, but at the same time, it's a big buzzword. Even when agencies now say they're building a content division, it's not easy. Agencies are used to doing a certain type of work. It's hard to change a habit, but it can be done. 

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2015-11-02 00:00:00
BLAKE GRIFFIN WELCOMES YOU TO THE ZONE IN THIS ASPIRATIONAL NEW KIA COMMERCIAL https://www.adforum.com/agency/16436/press-releases/51646/blake-griffin-welcomes-you-to-the-zone-in-this-aspirational-new-kia-commercial https://www.adforum.com/agency/16436/press-releases/51646/blake-griffin-welcomes-you-to-the-zone-in-this-aspirational-new-kia-commercial BY JEFF BEER

The NBA star gives us a glimpse at what appears to be the green room for greatness.

For any top performer, be it chess, ballet or basketball, there is a higher plane of consciousness achieved when the mind, body, and skill set are perfectly aligned. This place is commonly referred to as The Zone. For those of us never lucky or talented enough to reach such heights, NBA star Blake Griffin gives us a glimpse into this green room of greatness in a new Kia ad. 


In the spot, by agency David&Goliath, our invitation comes courtesy of the Kia Optima. The Los Angeles Clipper forward is relaxing and reading the paper, a picture of calm, but as he lifts off in dunk mode, we learn this tranquil oasis of higher achievement is actually just a state of mind, that you can somehow maybe drive to. 

View the original article on FastCompany

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2015-10-27 00:00:00
AdForum Exclusive: 5 Questions for David&Goliath's David Angelo on the New Kia Campaign Featuring NBA Star Blake Griffin https://www.adforum.com/agency/16436/press-releases/51504/adforum-exclusive-5-questions-for-davidgoliaths-david-angelo-on-the-new-kia-campaign-featuring-nba-star-blake-griffin https://www.adforum.com/agency/16436/press-releases/51504/adforum-exclusive-5-questions-for-davidgoliaths-david-angelo-on-the-new-kia-campaign-featuring-nba-star-blake-griffin

AdForum was fortunate enough to once again catch up with David&Goliath founder and chairman David Angelo to delve into the creative process behind one of the agency’s newest ad campaigns.

AdForum: The creative philosophy at David&Goliath is built around a core concept: Brave. This formidable idea informs every nuance of David& Goliath’s brand, from a general attitude toward approaching professional challenges to the personal goals of D&G employees. How did “Brave” influence the creative thought behind the Kia campaign?

David Angelo: At D&G, we see the philosophy of being brave as being true to who you are. For instance, it takes a lot of courage to embrace your core truth, especially when you are a challenger brand like Kia Motors. Embracing this challenger spirit has enabled Kia to be more creative and cut through the clutter and stand out amongst the sea of sheet-metal sameness. Because of this spirit, Kia is more than a car brand. It’s a mind-set of bravery.

AdForum: Basketball star Blake Griffin is both understated and really funny in the new Kia ad, assuming a Zen-like calmness that represent his state of mind during frenzied NBA games where the stakes are incredibly high. What thought process led to David&Goliath choosing comedy for the Kia campaign? Also, the newspaper headline is hilariously on point and ties the ad together, whose idea was that?

David Angelo: When you get to know Blake on a more personal level, you quickly realize he is much more than a basketball star or a celebrity spokesperson. He is a brand unto himself. And like anything, the key is to stay true to one’s brand identity. Blake has a very distinct persona that is unlike any athlete out there, both on and off the court. Other celebrity athletes are just pitchmen. Blake is anything but that. His persona comes out of his just being who he is and delivering product features in a way that comes from his own voice. In the end, this makes for a more genuine deadpan delivery. The more we hold back from trying to make him “funny,” the funnier he is. And as far as the newspaper headline, it’s another example of that restraint. That comes from collaboration between agency, client, and Blake.

AdForum: Though athletes and artists may not have much in common on the surface, they both understand what it means to be “in the zone” – that feeling when the rest of the world disappears and you slip into a level of consciousness where excellence in performance and creativity are divinely automatic. As the founder and chairman of David&Goliath, what personal experiences do you have with “the zone” and did those experiences influence the Kia campaign?

David Angelo: I’ve always believed that when you are true to who you are, then you love what you do. Work feels more like play. And through self-awareness of this concept, you catch yourself in those moments of play and feel unstoppable. That’s what the zone is all about. It's that feeling, that buzz you get when you know you’re in the right place at the right time, and your almighty super-self tags in and says, “Step aside. I got this.”

AdForum: When developing the concept for the Kia ad, what particular brand strengths and attributes about Kia, and the Optima, did David&Goliath focus on to differentiate the Kia Optima from the intense competition out there in the auto category?

David Angelo: The midsize sedan category has always been a world of vanilla and compromise. To help the Optima stand out in this crowded segment, we leveraged Kia’s challenger spirit to position it as a mind-set for a more premium midsize experience. We did so by giving new meaning to a very aspirational sports metaphor and making it synonymous with the next-generation Optima.

AdForum: Why did David&Goliath decide to use Los Angeles Clippers star Blake Griffin in the Kia campaign? What particular qualities does Blake Griffin have that complement the Kia brand? 

David Angelo: When searching for the perfect spokesperson for this role, we didn’t just fill in the blank. Rather, we chose someone who shared a similar mind-set with Kia. Someone with a strong work ethic. Someone unexpected. Someone understated. Someone you’d like to hang out with all-day long. Because when you bring together two like-minded brands, you end up with something that is in the zone. 

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2015-10-27 00:00:00
Ad of the Day: Blake Griffin Is in the Zone as Kia Kicks Off Another NBA Season https://www.adforum.com/agency/16436/press-releases/51497/ad-of-the-day-blake-griffin-is-in-the-zone-as-kia-kicks-off-another-nba-season https://www.adforum.com/agency/16436/press-releases/51497/ad-of-the-day-blake-griffin-is-in-the-zone-as-kia-kicks-off-another-nba-season Join him in your 2016 Optima

By Tim Nudd 

Blake Griffin usually soars over everyone else. But in David&Goliath's latest Kia campaign, the Los Angeles Clippers star ascends to new heights: a dreamworld where only the most effortlessly cool competitors—and car drivers—reside.

The spot below, titled "Next Level," timed to the opening of the NBA season this week, is the first of four that will highlight the next-level performance of the 2016 Kia Optima. Griffin, as usual, doesn't break a sweat in terms of his acting—he really is among the most natural performers onscreen, which suits the plot of "Next Level" perfectly. 

Whether the Optima will make you feel like you're dunking over other drivers is another matter. But this campaign is already in the zone. Look for the three other spots—"PB&J," "Chess" and "Weatherman"—to roll out over the course of the season. 

View the original article on Adweek

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2015-10-26 00:00:00
Blake Griffin goes into the zone, reads a newspaper in his first new ad of the NBA season https://www.adforum.com/agency/16436/press-releases/51496/blake-griffin-goes-into-the-zone-reads-a-newspaper-in-his-first-new-ad-of-the-nba-season https://www.adforum.com/agency/16436/press-releases/51496/blake-griffin-goes-into-the-zone-reads-a-newspaper-in-his-first-new-ad-of-the-nba-season By: Nina Mandell | October 26, 2015 8:54 am 

It’s NBA season eve which means in addition to the new uniforms, the new lineups and new hopes for fans everywhere that this is totally their year, comes a slate of new commercials. In the latest one from Kia, Blake Griffin goes into the zone — that same zone where he goes to fly over defenders and slam in a bucket — but in this ad stops to read the newspaper and have a full-length conversation.

He then employs the signature Griffin wink and flies into the sunset. Also the basket. 

View the original article on USAToday

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2015-10-26 00:00:00
AdForum Exclusive: 5 Questions for David Angelo, Founder and Chairman of David&Goliath https://www.adforum.com/agency/16436/press-releases/51452/adforum-exclusive-5-questions-for-david-angelo-founder-and-chairman-of-davidgoliath https://www.adforum.com/agency/16436/press-releases/51452/adforum-exclusive-5-questions-for-david-angelo-founder-and-chairman-of-davidgoliath

AdForum caught up with David&Goliath founder and chairman, David Angelo, to explore the philosophy and culture at the creative agency, and in particular how those influences informed its recent work on the successful 2015 Kia Optima campaign.

AdForum: The creative philosophy at David&Goliath is built around the word “Brave” and all of the connotations and denotations that characterize the concept. How did David&Goliath use “Brave” to develop this new campaign for the 2015 Kia Optima – particularly in the auto industry, which is notoriously competitive and crowded with ads?

David Angelo: There is an element of unexpectedness that is particularly true of Kia products which is often brought to life in the advertising. With this campaign, we wanted audiences to be just as surprised by the story as they would be by the Optima, and in turn help shift perceptions of the brand. However, we wanted to be authentic to Kia, which is where brave comes in. Brave, in this sense, is about being true to who you are and inspiring others to do the same. 


AdForum: Humor, when it works, wins big. Humor, when it fails, flops miserably. When did David&Goliath decide to use humor in creating the campaign for the 2015 Kia Optima, and how did the creatives involved know that the humor would be successful?

David Angelo: A core attribute of Kia is its playful spirit, which has evolved and continues to evolve. Humor is a result of that spirit, so it was naturally going to make its way into many of the ideas. As mentioned previously, one of our goals was to shift perception of the brand, which required a fairly serious message. Its humorous undertone helps deliver a message in a way that people can relate to without feeling like they are being sold to.

AdForum: In the “Quit Job” ad – which is hilarious – there is clearly a very personal element to the story and the relationship between the father and his son. Did this idea stem from someone at David&Goliath’s personal experience, or, if not, how did you come up with the concept? 


David Angelo: The idea for the ad came at the intersection of two thoughts: an insight about the different mindsets of today’s generation vs. yesterday’s, and a personal past experience. Today’s generation places a strong value on enriching experiences, something social media has exponentially amplified. At the core of it is a more holistic view of life, one that simply wasn’t as clear in prior generations for several reasons. The thought of quitting a job for anything other than another job was ludicrous. The manifestation of the insight was inspired by an opportunity I had in 1992 to leave everything behind and take a month-long cross-country road trip. However, as fate would have it, I was offered an incredible opportunity to work on a U.S. Presidential campaign. Two amazing once-in-a-lifetime experiences. I chose the latter. However, I still long for the open road.

AdForum: The 2015 Kia Optima campaign is featured in both English and Spanish. Did David&Goliath have to change the ads in any way to more effectively engage the separate demographics, or was the messaging in the ads so universal that they required little or no customization? (Please explain.)

David Angelo: There’s a message of pursuing your passions through exploration which is universal. The difference comes in the mechanics. In the English version of “Quit Job", the son quits his job and sells all his possessions so that he can go off and collect more experiences. It works for general market, because the idea of removing the self-imposed complexities of life (the job being one of them) to make room for experiences that truly matter is a common desire. For the Spanish version “Dias de Vacaciones", the son doesn’t quit his job since it’s not seen as a hindrance, rather he uses his hard-earned and saved vacation days to make the same trip of a lifetime. In order for the message to come through to different audiences, different perspectives needed to be taken into account. 


AdForum: The theme line for the 2015 Kia Optima campaign is “Discover the New Kia.” How did the idea of “discovery” inform the creative process, and how did David&Goliath make such a challengingly intangible idea come to life in the ads?

David Angelo: The idea of discovering the "New Kia" had been in the works for quite some time leading up to this campaign. Kia’s products have progressed rapidly over the past few years and, in some cases, surpassing those of our close competitors; however, perception lags behind reality. “Discover the New Kia” is about giving people permission to explore new and updated models that genuinely exceed expectations. Whether it’s finding out about some unique features or learning about the Optima’s high performance creds, we want people to discover what the millions of Kia drivers already know, and in doing so, we hope consumers will find a whole other side to the brand previously unseen. 

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2015-10-25 00:00:00
Every Kid Gets a Trophy? No Thanks, Says Kia in This Sunday Night Football Ad https://www.adforum.com/agency/16436/press-releases/51453/every-kid-gets-a-trophy-no-thanks-says-kia-in-this-sunday-night-football-ad https://www.adforum.com/agency/16436/press-releases/51453/every-kid-gets-a-trophy-no-thanks-says-kia-in-this-sunday-night-football-ad

'Built for football families'

By Tim Nudd 

Kia Motors takes on the "participation trophy" culture that's overtaken youth sports in this new national campaign by David&Goliath for the 2016 Kia Sorento, supporting Kia's sponsorship of Sunday Night Football on NBC.

The dad in the spot doesn't take kindly to the label on his kid's trophy, since his kid's team didn't just participate—they won all their games. He quickly takes matters in his own hands.
A second spot, meanwhile, features a mother pondering whether her son is really cut out for football. Again, it's meant to be a refreshingly honest take on how football parents are supposed to act, versus what they really think. 

The point of the spots is that football families are more competitive than most. And they don't just drive any CUV—they drive the Sorento, which has the features and accolades to match their personalities. A third spot is forthcoming.

The tagline is, "Built for football families."

Kia sponsored Sunday Night Football in 2014, but this is the first time the automaker is producing custom creative for NFL programming. 

View the original article on Adweek

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2015-10-05 00:00:00
Kia Takes Father, Son On Road Trip For 2015 Optima https://www.adforum.com/agency/16436/press-releases/51454/kia-takes-father-son-on-road-trip-for-2015-optima https://www.adforum.com/agency/16436/press-releases/51454/kia-takes-father-son-on-road-trip-for-2015-optima by Karl Greenberg, September 16, 2015, 3:24 PM 

Kia is launching new U.S. ads for the 2015 Kia Optima. The effort positions the car as an aspirational vehicle for Millennials, while associating it with the enduring, young-American urge to hit the road, except not Jack Kerouac style, but in a nice car, with dad.                                                                                            The effort -- comprising TV elements, out of home, and digital -- says experience, not money, is what matters in life, and the Optima can give you that experience while also looking good, handling well, and helping you with GPS so you don't have to jump a box-car for the Denver rail yards (to strains of Dylan's own on-the-road song).

Two spots, both with Spanish-language versions, launch the tag line “Discover the New Kia.” In the first a young man confesses to his dad that he has quit his job and will hit the road to explore the U.S. of A. There's a pregnant pause, during which we expect the kid's father is winding up a left hook. Instead he confesses he wishes he'd done that when he was young. Cut to the two of them on the road together.

David Angelo, founder of David&Goliath, tells Marketing Daily that the campaign was inspired, in part, by his own missed opportunity to hit the road. “I always wanted to take a trip across America and in '92 was ready to do it.” He had planned to, but got pulled into the ’92 Presidential campaign working on behalf of one of the candidates. “So I never ever was able to take that trip,” he says.

He adds that the same idea — seeing the country from the road — is still alive in younger people. “When we were concepting, it was all about this notion of today's Millennials, and they are so much more free to do things like this; the older generation is all about work and putting their nose to grindstone.” He says the creative is about taking traditional life stories and twisting them in different way. “You expect the father to say, ‘how dare you quit,’ but we learn it was something he always wanted to do, just like I always wanted to do it.”

The larger insight, says Angelo, is that there's a generation out there that could care less about how much money they have. “They do value having great products, but ones that can deliver meaningful experiences. So, it's less about a father and son road trip than a son who wants to be able to whatever he dreams of doing; and it doesn't matter what generation you are, everyone can feel a need to break away.”

Another spot, launching next week, has a father buying his daughter a new Optima as a birthday present. But as he drives the car home, enjoying its various features, he starts to rethink the whole car-as-gift thing. Kia's long-time agency in the U.S., David & Goliath handles. The effort includes includes digital pre-roll ads, and billboards in Los Angeles, New Jersey, Chicago, Atlanta and West Point, N.Y. 

View the original article on MediaPost.

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2015-09-16 00:00:00
Mid-year Survey Delves Into Streaming Content, Emerging Partnerships, Virtual Reality, Agency In-House Production https://www.adforum.com/agency/16436/press-releases/51455/mid-year-survey-delves-into-streaming-content-emerging-partnerships-virtual-reality-agency-in-house-production https://www.adforum.com/agency/16436/press-releases/51455/mid-year-survey-delves-into-streaming-content-emerging-partnerships-virtual-reality-agency-in-house-production Survey
For our Mid-year Report Card, SHOOT surveyed varied creative, production and post artisans and execs to gain their observations and assessments of 2015 thus far. Many also shared their views on what may be in store the rest of this year and beyond. SHOOT posed the following questions:

1) What trends, developments or issues would you point to so far in 2015 as being most significant, perhaps carrying implications for the rest of the year and beyond?

2) What work (advertising or entertainment) —your own or others’—has struck a responsive chord with you this year and why?

3) What work (advertising or entertainment) —your own or others’—has struck you as being the most effective strategically and/or creatively in terms of meshing advertising and entertainment?

4) Though gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to the creative and/or business climate for the second half of 2015 and beyond.

5) What do recent honors on the awards show circuit (Cannes Lions winners, AICP Show/AICP Next Award honorees, AICE winners or Emmy nominations spanning comedy, drama, documentary, etc.) tell us in terms of creative and/or strategic themes and trends in the industry at large?

6) What new technology, equipment or software will you be investing in later this year or next year for your company or for yourself personally, and why? Or, tell us about what new technology investment you’ve made this year and why it was a good decision - or not?

A range of respondents answered several or all of the above questions.

David Angelo, founder and chairman, David&Goliath
1) We live ina world where the next big thing is more important than being timeless. And technology has allowed us to turn marketing into a series of “one-offs” that get more hits than build brands. Is it any wonder that clients are questioning the relevance of an AOR model? I believe that the biggest trend is (and if it isn’t, it should be) authenticity. The agencies that inspire their clients to go back to their truths and use them to build more lasting relationships with people will prove the relevance of AORs.

2) For starters, I’m a father of two young girls, and the idea of “Like a Girl” should only be a compliment, not an insult. And it made total sense for Always to start that conversation. It demonstrated what it means to live a brand: It brings forth a can-do attitude to a brand that might otherwise exemplify a deterrent. That’s their brand truth, and they delivered it in the most authentic way possible. I wish I had done that.

5) If anything, the award shows have demonstrated that the most powerful technology-driven executions are also the ones that are human. They come from a human truth and serve a human purpose. Whether it’s using social media to promote awareness of ALS with the Ice Bucket Challenge or using a Samsung smartphone to help autistic kids make eye contact. 

View the full article on Shoot Online

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2015-08-14 00:00:00
A David in the Land of Agency Goliaths https://www.adforum.com/agency/16436/press-releases/51457/a-david-in-the-land-of-agency-goliaths https://www.adforum.com/agency/16436/press-releases/51457/a-david-in-the-land-of-agency-goliaths By Ronald R. Urbach on July 23, 2015

Posted in Advertising, Digital, Marketing 

Sometimes it seems like the advertising industry is nothing but a land of Goliath’s – Goliath’s that are bent on marrying or eating one another.                                                                      

David Angelo launched the David&Goliath agency in 1999, he and his agency have had enormous success by “thinking like David,” being nimble, resourceful, creative and brave – and fiercely independent. I’d also add “slyly funny” to that list of descriptors. David&Goliath’s Super Bowl spot for the Kia Sorento poked fun at over-the-top Super Bowl ads by having former James Bond star Pierce Brosnan dodge owls and a moose on a snowy mountain road. AdWeek’s Tim Nudd listed it among his five favorite ads of Super Bowl XLIX. David&Goliath’s spot for last year’s Super Bowl – which featured Laurence Fishburne in his role as Morpheus from the Matrix singing Pucini in the back of a Kia K 900 – created a similar buzz.                                                                            

In addition to doing standout work, a successful independent agency needs to maintain a diverse client base. In addition to Kia Motors, David&Goliath works with Vizio Electronics, the California State Lottery, Universal Studios, and in the past several months has been added to the agency roster for Jack in the Box and Coca-Cola’s Zico Coconut Water brand.

The Way I See It

For all the mergers and acquisitions going on in the ad industry, the role of strong creatively focused independents is very much in demand. As a recent AdWeek article by Janet Stilson pointed out, the top 5 conglomerates grew by 1.9 percent in 2012, while the industry as a whole grew by 9.4 percent.
One factor that may be driving the success of the independents is a growing inclination among certain clients to not put all their advertising eggs in one basket. For instance, when Jack in the Box hired David&Goliath, their stated goal was to complement the work being done by Secret Weapon, which has served Jack for more than 20 years. Sometimes it’s good to have competing creative brains at the table.

The Way the Industry Sees It

I sat down with David Angelo, Founder and Chairman of David&Goliath, to talk about his agency and the benefits of staying independent. 

Read the original article on Madison Ave Insights

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2015-07-23 00:00:00
Part deux: more agencies rendered as emojis https://www.adforum.com/agency/16436/press-releases/51456/part-deux-more-agencies-rendered-as-emojis https://www.adforum.com/agency/16436/press-releases/51456/part-deux-more-agencies-rendered-as-emojis Tanya Dua @tanyadua July 17, 2015 

Emojis bring the world together. So, on the occasion of International Emoji Day today, we decided to render some more agencies as emojis.

Laundry Service may have inspired the first round, but a lot of other agencies — from FCB to Mullen — sportingly submitted their suggestions for what they would look like in emoji form. We took a shot at a few others, taking inspiration from their names, their heritage or some of the most iconic campaigns they’re associated with. Here’s agencies rendered as emojis, part two: 

View the original article on Digiday

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2015-07-17 00:00:00
Wake up your 'inner scrappy' https://www.adforum.com/agency/16436/press-releases/51458/wake-up-your-inner-scrappy https://www.adforum.com/agency/16436/press-releases/51458/wake-up-your-inner-scrappy May 05, 2015
by David Angelo 


The founder and chairman of David&Goliath remembers a field of golf balls that fed his entrepreneurial spirit

We are all born with this spirit – a quest to reinvent or just make stuff happen. I call it your "inner scrappy."

For me, my scrappy kicked in back in the day when there was no Internet (that we knew of) and no cable TV.

I grew up in a blue-collar neighborhood, during the recession in the ’70s. It was a time when imagination flowed out of necessity to survive as opposed to anything else.

We lived next to a playground and a vast open field that was home not to raccoons, but rattlesnakes and thousands of stray golf balls. On the other side of the field was a golf course. I don’t know the exact day it happened, but that field gave birth to an entrepreneurial spirit that has been alive in me ever since.

Each morning at dawn and again at dusk, I would comb the wild field looking for abandoned balls that I could sell back to the golfers at a reduced price: a dollar for almost new and two bits for the nicked balls with more character.

For my first sale I garnered six bucks, which was a lot for a 10-year-old growing up in those times. The effect of earning money and providing value back to people gave me a sense of pride and determination. It also inspired me to think beyond the field and look for golf balls in creeks on the course itself. One of the creeks was located right next to the cyclone fence – the barrier that separated me from that pot of gold. And since random neighborhood kids weren’t allowed to trespass, you had to be extra scrappy in order to bring the additional balls in.

From behind the fence, you could literally see the balls shining in the water. They were little beacons of hope to any wide-eyed youngster determined to get his fill. At the time, golfers didn’t have the tools (or the patience) to fish them out. Nor did they want to step in the putrid mud that surrounded the creek – mud that would stain your shoes and clothes, much like the stench of a skunk.

And that’s when my "inner scrappy" kicked into overdrive. Using pure intuition and whatever we had in our garage, my brothers and sisters (my business partners) and I created a golf ball catcher using a 20-foot-long bamboo pole with an empty pudding cup attached to the end. With great precision, we slid the pole through the cyclone fence and brought in balls no one else dared to go near. We quickly increased our quota from 10 balls a day to 40, and, in some cases, sold the balls right back to the golfers just as their golf balls hit the water.

We made a pretty good living as kids, during a time when jobs were hard to come by.

We used our money for pinball, donuts and splurging on a round of ice cream from the neighborhood ice cream man. Having access to money allowed me to share it with others as well. In a sense, I was the Santa Claus in my tribe and felt privileged to be the one to share the fruits of my inner scrappy.

Since then, the creek has been filled in. But the memories are still there.

This "inner scrappy" has fueled me to go on and experience some pretty amazing things. It taught me that you don’t need an army to make a difference, just plain old passion and ingenuity. That you don't need abundance to make a difference. In fact, it's the scarcity that awakens the scrappy in you.

Yes, we are all born with this spirit.

Somehow, it just gets lost in a creek along the path of life. In order to keep my inner scrappy alive, I’ve built a brand dedicated to awakening the inner scrappy in all of us. It is powered by a philosophy called "Brave." A single word that gives us the permission to speak louder than the fray.

Whether you are a person, country or a bar of soap – we are all brands with an inner scrappy. The key is to recognize it once again. Embrace it. And believe that no matter how big of a brand you may become, there will always be an "inner scrappy" inside us all.

David Angelo is founder and chairman of David&Goliath.

Read the original article on Campaign

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2015-05-05 00:00:00
David&Goliath Hires Influential Digital Leader Mike Geiger as Managing Partner, Chief Digital Officer https://www.adforum.com/agency/16436/press-releases/44125/davidgoliath-hires-influential-digital-leader-mike-geiger-as-managing-partner-chief-digital-officer https://www.adforum.com/agency/16436/press-releases/44125/davidgoliath-hires-influential-digital-leader-mike-geiger-as-managing-partner-chief-digital-officer

JWT & Goodby Veteran to Expand upon Agency’s Digital and Content Offering

LOS ANGELES, CA – March 30, 2015David Angelo, Founder and Chairman of independent creative agency David&Goliath (D&G), announced today the appointment of Mike Geiger as Managing Partner, Chief Digital Officer. In this new position, Geiger will report to Angelo and will be responsible for developing world-class digital strategy, creative, integration and content production.

The hire is a key part of D&G’s growth plan and further bolsters the agency’s executive leadership team following a string of recent promotions, including Colin Jeffery as Chief Creative Officer, Brian Dunbar as President and Seema Miller as Chief Strategy Officer. It also comes on the heels of three new business wins for the agency – LG Mobile, Jack in the Box and ZICO Coconut Water.

“Over the past year, we have been assembling nothing short of an all-star leadership team,” said Angelo. “We are ecstatic to have Mike join our team as he brings a wealth of top notch digital and integrated expertise to the table. His entrepreneurial style and big thinking are a perfect fit for our Brave culture as we continue to seek out brands in need of overcoming marketing goliaths.”

Widely regarded as one of the most influential digital leaders in the industry, Geiger joins D&G from J. Walter Thompson (JWT), where he was President, Chief Integration Officer, North America. Geiger's broad-based business leadership skills will be instrumental in ensuring the agency’s creative success. He will leverage D&G’s strong existing operations, while changing processes, adding capabilities and merging cultures to deliver cutting-edge technological innovation at scale.

“I’m really excited to return to an independent creative agency like D&G where I can be closer to the people and the work,” said Geiger. “At the end of the day, my passion is finding and cultivating great talent, building teams and creating breakthrough work. When I first met with David and the rest of the team, we just clicked – we had the same values and vision for how to run a business. I can’t wait to get started.”

Before JWT, Geiger spent close to nine years at Goodby, Silverstein & Partners (GS&P), most recently as Chief Digital Officer, Associate Partner where he was hired to establish GS&P’s digital practice. After only three years, GS&P was named Digital Agency of the Year in Ad Age in 2006, and later went on to win Digital Agency of the Year at Cannes, the One Show and the ADC Awards.

Geiger has produced work that has won numerous awards at the most prestigious award shows, including One Show Interactive, Cannes Lions, the CLIOs, the Art Directors Club and D&AD. Geiger is also a frequent juror on the awards circuit, most recently judging the FWA, New York Festivals, One Show, Effie Awards and Cresta Awards. He is a charter board member of the Boulder Digital Works education program at the University of Colorado and an advisory board member for The Creative Circus in Atlanta.

Geiger will assume his new role in June.

About David&Goliath

David&Goliath is a full-service, independent creative agency based in Los Angeles, California. Founded in 1999, David&Goliath helps its clients overcome their biggest obstacles and achieve greatness. And they do that by creating breakthrough work, grounded in human and brand truths that drive exceptional cultural and business success. Current clients include Kia Motors, California Lottery, Jack in the Box, Vizio, ZICO Coconut Water, and Universal Studios, just to name a few. The agency’s culture is built to help not just our brands but inspire the people at D&G to overcome their Goliaths and achieve greatness.

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2015-03-30 00:00:00
David & Goliath names Seema Miller managing partner, CSO https://www.adforum.com/agency/16436/press-releases/51459/david-goliath-names-seema-miller-managing-partner-cso https://www.adforum.com/agency/16436/press-releases/51459/david-goliath-names-seema-miller-managing-partner-cso February 20, 2015
by Matthew Rothenberg 


David & Goliath's management team (left to right): Colin Jeffery, David Angelo, Seema Miller, Brian Dunbar.

Founder David Angelo said the appointment bolsters the senior leadership of the agency that bears his name

David & Goliath on Friday announced the promotion of Seema Miller to managing partner, chief strategy officer. Miller, who joined D&G in 2013 from JC Penney, will continue to report to founder and chairman David Angelo.

Miller’s key areas of focus include Kia Motors, driving the Los Angeles agency’s new business, and building new clients like Coca-Cola’s ZICO Coconut Water, hamburger chain Jack in the Box and project work for LG Mobile.

Miller’s move is the latest in a series of senior appointments that have helped distribute leadership roles to maximize productivity, Angelo told Campaign. In July 2014, he passed the roles of CCO and president to Colin Jeffery and Brian Dunbar, respectively.

"For the most part, I’m a working chairman, in the trenches with the team 24/7," Angelo said. "But having key people in place is the path to great success.

Referring to Miller’s new CSO spot, Angelo said, "Strategy is the key foundation to what we do. Making sure the strategy is at the same level as the creative helps us overcome the greatest marketing challenges."

Read the original article on Campaign

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2015-02-20 00:00:00