Contact Information

9 rue du Moulin des Bruyères / 37-38 Quai Arloing
Courbevoie / Lyon 92400 / 69002
France
Phone: (+33) 01 47 58 12 58 / 04 78 38 13 29
Email:

Roussel Alain

Roussel Alain

President

Phone: (+33) 01 47 58 93 75

Perrine Collin

Perrine Collin

Directrice Communication

Phone: (+33) 0688329699

Emilie Martin

Emilie Martin

Directrice du Développement

Phone: (+33) 01 78 42 99 26

Stéphane Perrot

Stéphane Perrot

Directeur Général Adjoint
Carole Giroud

Carole Giroud

Présidente et fondatrice Serviceplan Lyon
Marion Dolbeau

Marion Dolbeau

DIrectrice Générale Conseil Media
Pierre-Emmanuel Muller

Pierre-Emmanuel Muller

Directeur Général Plan.Net
Luc Didelot

Luc Didelot

Directeur Général Solutions

Basic Info

Core Competencies: Full Service, Digital, Marketing/Creative Services, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Healthcare, Financial, Agricultural, Industrial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1988

Network:

Employees: 220

Awards: 75

Creative Work: 134

Clients: 20

Core Competencies: Full Service, Digital, Marketing/Creative Services, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Healthcare, Financial, Agricultural, Industrial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1988

Network:

Employees: 220

Awards: 75

Creative Work: 134

Clients: 20

Serviceplan France

9 rue du Moulin des Bruyères / 37-38 Quai Arloing
Courbevoie / Lyon 92400 / 69002
France
Phone: (+33) 01 47 58 12 58 / 04 78 38 13 29
Email:
Roussel Alain

Roussel Alain

President

Phone: (+33) 01 47 58 93 75

Perrine Collin

Perrine Collin

Directrice Communication

Phone: (+33) 0688329699

Emilie Martin

Emilie Martin

Directrice du Développement

Phone: (+33) 01 78 42 99 26

Stéphane Perrot

Stéphane Perrot

Directeur Général Adjoint
Carole Giroud

Carole Giroud

Présidente et fondatrice Serviceplan Lyon
Marion Dolbeau

Marion Dolbeau

DIrectrice Générale Conseil Media
Pierre-Emmanuel Muller

Pierre-Emmanuel Muller

Directeur Général Plan.Net
Luc Didelot

Luc Didelot

Directeur Général Solutions

LA SECURITE ROUTIERE D’ILE DE FRANCE AND SERVICEPLAN GIVE PEDESTRIANS QUITE A SHOCK WITH ‘THE VIRTUAL CRASH BILLBOARD’

In a world where we are constantly on our smart phones or absorbed in screens, most people will admit to those times of being distracted when walking down the street, and not looking up from our phones when we cross the road.
Each year 4,500 pedestrians are victims of road traffic crashes in the Paris area. So the Parisian Road Safety Authority – “la Securité Routière d’Ile de France” - and Serviceplan France conceived a powerful outdoor campaign designed to deter people from crossing on a red light, and make them aware of the importance of paying attention when crossing the road.
‘The Virtual Crash Billboard’ was installed in a busy Paris street on 22nd March. When a person crossed the pedestrian crossing on a red light, the billboard made the sound of a car braking in an emergency, then automatically took a photograph of the shocked pedestrian and displayed it on a large screen next to the crossing with the road safety message: ‘Don’t take the risk of facing death’.

The idea behind the operation was to display a specially designed interactive digital billboard near a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart billboard made the sound of screeching tires whenever a pedestrian attempted to cross the road while the “red man” was displayed.
The digital video and posters, created under real-life conditions, will be used as part of the forthcoming "Quinzaine Régionale des Usagers Vulnérables" (15-28 May 2017) on train station billboards and in a Facebook campaign. 

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