Contact Information

9 rue du Moulin des Bruyères / 37-38 Quai Arloing
Courbevoie / Lyon 92400 / 69002
France
Phone: (+33) 01 47 58 12 58 / 04 78 38 13 29
Email:

Roussel Alain

Roussel Alain

President

Phone: (+33) 01 47 58 93 75

Perrine Collin

Perrine Collin

Directrice Communication

Phone: (+33) 0688329699

Emilie Martin

Emilie Martin

Directrice du Développement

Phone: (+33) 01 78 42 99 26

Stéphane Perrot

Stéphane Perrot

Directeur Général Adjoint
Carole Giroud

Carole Giroud

Présidente et fondatrice Serviceplan Lyon
Marion Dolbeau

Marion Dolbeau

DIrectrice Générale Conseil Media
Pierre-Emmanuel Muller

Pierre-Emmanuel Muller

Directeur Général Plan.Net
Luc Didelot

Luc Didelot

Directeur Général Solutions

Basic Info

Core Competencies: Full Service, Digital, Marketing/Creative Services, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Healthcare, Financial, Agricultural, Industrial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1988

Network:

Employees: 220

Awards: 75

Creative Work: 134

Clients: 20

Core Competencies: Full Service, Digital, Marketing/Creative Services, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Healthcare, Financial, Agricultural, Industrial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1988

Network:

Employees: 220

Awards: 75

Creative Work: 134

Clients: 20

Serviceplan France

9 rue du Moulin des Bruyères / 37-38 Quai Arloing
Courbevoie / Lyon 92400 / 69002
France
Phone: (+33) 01 47 58 12 58 / 04 78 38 13 29
Email:
Roussel Alain

Roussel Alain

President

Phone: (+33) 01 47 58 93 75

Perrine Collin

Perrine Collin

Directrice Communication

Phone: (+33) 0688329699

Emilie Martin

Emilie Martin

Directrice du Développement

Phone: (+33) 01 78 42 99 26

Stéphane Perrot

Stéphane Perrot

Directeur Général Adjoint
Carole Giroud

Carole Giroud

Présidente et fondatrice Serviceplan Lyon
Marion Dolbeau

Marion Dolbeau

DIrectrice Générale Conseil Media
Pierre-Emmanuel Muller

Pierre-Emmanuel Muller

Directeur Général Plan.Net
Luc Didelot

Luc Didelot

Directeur Général Solutions

Serviceplan wins Gold and 2 Bronze at Cristal Festival for Parisian Road Safety Authority ‘The Empty Classroom Picture’ campaign

Serviceplan France and the PARISIAN ROAD SAFETY AUTHORITY (Sécurité Routière Paris et Ile de France) conceived a road safety awareness initiative titled ‘The Empty Classroom Picture’, to highlight the importance of parents teaching school children road safety. The outreach project in schools was designed to help parents understand how vital it is to impart road traffic guidelines to their children.

The campaign picked up 3 awards at the Cristal Festival; a Gold in Media/ Best use of ambient; Bronze in Promo & Direct/ Public Interest; and Bronze in Promo & Direct/ Best use of Ambient.

The shocking figure of children who are injured or die annually in road traffic accidents in Ile- de-France is around 30 - the equivalent of one entire class of pupils. Daniel Perez, Creative Director, Serviceplan France explains: “We wanted to highlight - in the most impactful way - the terrible figure of 30 children injured or killed on their way or back to school each year in the Parisian area. We thought that nothing would better illustrate the scale of this figure than the image of an empty classroom”.

This distressing fact was emphasized in a Serviceplan France campaign, which involved obscuring the usual school class group photo with a photograph of empty school
benches. When parents removed the blank school photograph, they uncovered the actual class photo. By presenting the frightening image of an empty school photo, the message of road safety was emphasized in a powerful way. 

More News from Serviceplan France