Contact Information

9 rue du Moulin des Bruyères / 37-38 Quai Arloing
Courbevoie / Lyon 92400 / 69002
France
Phone: (+33) 01 47 58 12 58 / 04 78 38 13 29
Email:

Roussel Alain

Roussel Alain

President

Phone: (+33) 01 47 58 93 75

Perrine Collin

Perrine Collin

Directrice Communication

Phone: (+33) 0688329699

Emilie Martin

Emilie Martin

Directrice du Développement

Phone: (+33) 01 78 42 99 26

Stéphane Perrot

Stéphane Perrot

Directeur Général Adjoint
Carole Giroud

Carole Giroud

Présidente et fondatrice Serviceplan Lyon
Marion Dolbeau

Marion Dolbeau

DIrectrice Générale Conseil Media
Pierre-Emmanuel Muller

Pierre-Emmanuel Muller

Directeur Général Plan.Net
Luc Didelot

Luc Didelot

Directeur Général Solutions

Basic Info

Core Competencies: Full Service, Digital, Marketing/Creative Services, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Healthcare, Financial, Agricultural, Industrial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1988

Network:

Employees: 220

Awards: 75

Creative Work: 134

Clients: 20

Core Competencies: Full Service, Digital, Marketing/Creative Services, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Healthcare, Financial, Agricultural, Industrial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1988

Network:

Employees: 220

Awards: 75

Creative Work: 134

Clients: 20

Serviceplan France

9 rue du Moulin des Bruyères / 37-38 Quai Arloing
Courbevoie / Lyon 92400 / 69002
France
Phone: (+33) 01 47 58 12 58 / 04 78 38 13 29
Email:
Roussel Alain

Roussel Alain

President

Phone: (+33) 01 47 58 93 75

Perrine Collin

Perrine Collin

Directrice Communication

Phone: (+33) 0688329699

Emilie Martin

Emilie Martin

Directrice du Développement

Phone: (+33) 01 78 42 99 26

Stéphane Perrot

Stéphane Perrot

Directeur Général Adjoint
Carole Giroud

Carole Giroud

Présidente et fondatrice Serviceplan Lyon
Marion Dolbeau

Marion Dolbeau

DIrectrice Générale Conseil Media
Pierre-Emmanuel Muller

Pierre-Emmanuel Muller

Directeur Général Plan.Net
Luc Didelot

Luc Didelot

Directeur Général Solutions

Serviceplan France Create Surreal New Cash Converters TV Campaign

Inaugural campaign from Serviceplan France after winning the Cash Convertors account injects humour into the experience of selling much-loved possessions. 

In 2 new spots titled ‘Siamese Twins’ and ‘Childbirth’, Serviceplan France Creative Director Daniel Perez gives a surreal twist to the new Cash Converters campaign.
Cash Converters, world leader of the purchase-sale of second-hand goods, launches a new advertising campaign by Serviceplan France, with the concept that people don’t have to concoct crazy narratives in order to sell their favourite possessions at the best price.


The campaign "The Smooth Talkers" uses the register of the absurd to address the apprehension some people associate with selling goods on the second-hand market, by playing on the ambiguity between the market value and emotional value of objects.

The "Childbirth" spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores.


With the tag-line ‘Vendez-Vite, Achetez Mieux’ (Sell quickly, buy better), the campaign removes the drama from the crucial moment of repurchase, and emphasises the Cash Converters philosophy of applying the highest value to resale objects.
Daniel Perez, Serviceplan France Director of Creation and Director of the campaign explains: "The Smooth Talkers’ is based on an absurd narrative which delivers a simple and rational message. The comedy and surrealism of the Siamese Twins and Child Birth spots values the brand as much as its audience."
The campaign marks the beginning of a saga, with Serviceplan France responsible for creation, and strategy by Mediaplus France. The principle is to ensure a long-term TV presence for 18 weeks, at the key moments of buying and selling, in the 1st and 3rd week of each month. Serviceplan and Mediaplus are both part of the first independent European Serviceplan communication group, which is now present in 26 countries.
https://www.cashconverters.fr 

More News from Serviceplan France