Contact Information

9 rue du Moulin des Bruyères / 37-38 Quai Arloing
Courbevoie / Lyon 92400 / 69002
France
Phone: (+33) 01 47 58 12 58 / 04 78 38 13 29
Email:

Roussel Alain

Roussel Alain

President

Phone: (+33) 01 47 58 93 75

Perrine Collin

Perrine Collin

Directrice Communication

Phone: (+33) 0688329699

Emilie Martin

Emilie Martin

Directrice du Développement

Phone: (+33) 01 78 42 99 26

Stéphane Perrot

Stéphane Perrot

Directeur Général Adjoint
Carole Giroud

Carole Giroud

Présidente et fondatrice Serviceplan Lyon
Marion Dolbeau

Marion Dolbeau

DIrectrice Générale Conseil Media
Pierre-Emmanuel Muller

Pierre-Emmanuel Muller

Directeur Général Plan.Net
Luc Didelot

Luc Didelot

Directeur Général Solutions

Basic Info

Core Competencies: Full Service, Digital, Marketing/Creative Services, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Healthcare, Financial, Agricultural, Industrial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1988

Network:

Employees: 220

Awards: 75

Creative Work: 134

Clients: 20

Core Competencies: Full Service, Digital, Marketing/Creative Services, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Healthcare, Financial, Agricultural, Industrial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1988

Network:

Employees: 220

Awards: 75

Creative Work: 134

Clients: 20

Serviceplan France

9 rue du Moulin des Bruyères / 37-38 Quai Arloing
Courbevoie / Lyon 92400 / 69002
France
Phone: (+33) 01 47 58 12 58 / 04 78 38 13 29
Email:
Roussel Alain

Roussel Alain

President

Phone: (+33) 01 47 58 93 75

Perrine Collin

Perrine Collin

Directrice Communication

Phone: (+33) 0688329699

Emilie Martin

Emilie Martin

Directrice du Développement

Phone: (+33) 01 78 42 99 26

Stéphane Perrot

Stéphane Perrot

Directeur Général Adjoint
Carole Giroud

Carole Giroud

Présidente et fondatrice Serviceplan Lyon
Marion Dolbeau

Marion Dolbeau

DIrectrice Générale Conseil Media
Pierre-Emmanuel Muller

Pierre-Emmanuel Muller

Directeur Général Plan.Net
Luc Didelot

Luc Didelot

Directeur Général Solutions

Auchan Retail Celebrates Everyday French Heroes in its first Campaign with Serviceplan France

Serviceplan France announce their first campaign for Auchan Retail since winning the global communication strategy 4 months ago. 

Four months after entrusting its global communication strategy to Serviceplan France, the Auchan Retail France retailer is back on television with a 90 second testimonial film. This is the starting point for a major 125-day promotional campaign - "Auchan 125 Days". The themes of the “Auchan 125 Days” will be supported each week on radio, digital and via the distribution of leaflets throughout France.

After five years of advertising silence, the Auchan distributor unveiled on French Prime Time TV on September 30, the founding axes of its new brand position through a 90-second spot created by Serviceplan France. This film, directed by Michael Lawrence (Wanda Production) is a true statement to those everyday heroes who daily, all over France, "Act to change the lives of the French".

Punctuated by a succession of scenes shot in the daily reality of its stores, with employees of the brand, this authentic film highlights evidence of Auchan's commitment to consumers, chosen from hundreds of initiatives gathered on the site Auchan-agit.fr.

Dimitri Guerassimov and Fabien Teichner, Partners and Creative Directors of Serviceplan France explain: "Through this film, we wanted to salute the entrepreneurial spirit of thousands of Auchan employees, daily allies of French consumers. To give breath to this narration, we entrusted it to a director capable of restoring all the emotion that resides in the simplest moments of life, Michael Lawrence (Wanda Production)".

They add: "We were looking for a soundtrack that rises throughout the film to take the audience on a journey. A music that is both dynamic, epic and lyrical, while not very well known so that it becomes easily Auchan music. The original band of the Fighters (Prologue by Hit + Run) corresponds perfectly to what we were looking for ".

The playlist of the launch campaign was carried out in partnership with DEEZER.

Fabienne Mainguy, Director of the Auchan Retail France Brand, explains: "This film and all the elements of the communication device reflect Auchan's societal mission. As a heritage company with a special place in the heart of the French, we must work every day to make their lives better. It is in this state of mind and with this desire that our employees are working all over France to provide our customers with daily proof of this commitment ".

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