TitleMore brilliance. More beauty
Campaign More brilliance. More beauty
Advertiser Sony
Brand Sony Bravia 4K
Date of First Broadcast/Publication
Business Sector TV, Hi-Fi, Video, Personal Stereo & Accessories
Story An abandoned casino is invaded by mysterious white balloons. As they squeeze into the building, the balloons start to bloat. Finally they explode in clouds of shimmering glitter, bringing beauty and life back to the neglected place. The film is designed to be a stunning visual experience representing Sony’s 4K HDR technology.
Media Type Television
Market Germany
Soundtrack True Colors
Creative Managing Director
Executive Creative Director
Creative Director
Art Director
Art Director
Client Services Director
Account Director
Production Company Producer
Production Company Producer
Production Company Tempomedia
Post Production

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