TitleWords of Welcome
Campaign Words of Welcome
Advertiser Verein für Berliner Stadtmission
Brand Verein für Berliner Stadtmission
PostedDecember 2016
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Act18, refugees, words, welcome, Syria, help, charities, translation,
Story Words of Welcome is a design concept that turns every aid donation into a German language lesson. Together with language experts, the agency developed a phonetic system that combines the Arabic and German languages. Labels with phonetic transcriptions of the product’s name were then affixed to essential items such as tooth paste, soap and baby bottles. By reading these labels aloud in Arabic, refugees could instantly pronounce the word in perfect German.
Media Type Case Study

Our Work