TitleOne Accident Is Enough 1
Agency
Campaign One Accident Is Enough
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Business Sector Cars
Philosophy The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System.
Media Type Print
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Copywriter
Illustrator
Retoucher

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