|Title||The Only One for Everyone|
|Agency||The VIA Agency|
|Campaign||The Only One for Everyone|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
Golden Corral, the nation’s #1 buffet-grill chain, in partnership with The VIA Agency, announces the launch of a new and different integrated advertising campaign, “The Only One for Everyone.” The campaign launches across all of the brand’s national and local media platforms on April 29 in support of the restaurant’s new dinner promotion, Endless Ribs. With a new messaging strategy, the company will aggressively reallocate its ad investment to expand its digital reach; total ad spend including digital through the end of the year is estimated at $25 million. Focus on People, Not Pot Roast The new campaign marks a significant change in focus, reinforcing Golden Corral as the best choice for people with common bonds but different tastes. Spots will feature families, sports teams and colleagues, all with different backgrounds, tastes and dining preferences, celebrating food and fellowship in the one place where they can all find a meal they enjoy at a price they can afford. In each spot, the inner dialogue of a parent, a coach, a co-worker or a child will be featured so you can “hear” their thoughts. The focus is on humanity — the people — instead of the pot roast. Golden Corral’s Endless Ribs commercial with the new “The Only One for Everyone” campaign and tagline can be seen HERE. This limited-time menu featuring Texas Blue Ribbon Smoked Baby Back Ribs, Brown Sugar Cured Spare Ribs, and Hickory Bourbon Grilled Ribs is available as part of the endless dinner buffet, Monday–Saturday after 4 p.m. and on Sunday after 11 a.m. These new rib items will also be available to order online through GC On The Go.