Insights from the agency Ogilvy Paris

Florian Bodet, currently Art Director of Ogilvy & Mather Advertising Paris, and "F" of the former multi-awarded "BNF" team, has been made Creative Director -- effective immediately. Baptiste Clinet, Executive Creative Director of Ogilvy & Mather Advertising Paris, said: "Florian is… read more

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. “There was one thing they couldn’t share” said Chris Garbutt, Chief Creative Officer, Ogilvy & Mather, France, “The can.” “So we … read more

Inspired by the sleek and elegant design of Diet Coke’s silver aluminum bottles, Ogilvy & Mather France designs a new Slender Vender for The Coca-Cola Company. Only a sleek, elegant looking Diet Coke would find itself housed in a sleek, elegant looking vending machine. Said The Co… read more

Imagination of Art Direction Meets the Magic of Technology The ambition was clear. With a good percentage of the world not having yet tried Coke Zero, Ogilvy & Mather France and Coke Zero create a beautifully simple, disruptive idea that gets people to try a Coke Zero-- all while having … read more