Each agency needs to assert itself in a competitive universe where only grey matter serves as added value. It becomes necessary to carve yourself a niche, to define an approach and to be endowed with reassuring methods and speeches. As a result,one can assist to the rapid expansion of new revolutionary thoughts, which are well-marketed and branded by naughty neologisms and other acronyms. In a nutshell, we recreate the world! All this is supposed to meet advertisers’ demands, who are very surprised not to have come up with them by themselves. Facing with this statement, Encore Eux returns to the basic principles of communication : listening and creativity. Thus, our teams work together time and time again, until they find the best strategic and creative concept. It is only in the aftermath of this discovery that marketing, promotion, advertising and publishing actions... which will emphasize them, will be orchestrated . It is,however, simple to be efficient.