Architral, a French environment design group implements architectural intuition in commercial process and expresses a concept and a marketing program. Architral realizes all steps from strategic analysis to the project management : - potentialities analysis, shopping area, clients segmentation - development of sociocultural typologies of purchase behaviours - financial perspectives, investments and returns on investments - project elaboration, definition and creation of successful and creative concepts - research, planification and merchandizing coordination and control of results.
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