TitleThe DNA Journey
Campaign Dear mom and dad
Advertiser Momondo
Brand Momondo
Date of First Broadcast/Publication
Business Sector Travel Agencies, Tour Operators
Story During this emotional film for online travel site Momondo, volunteers are asked about their national identities. The individuals consider themselves pure products of their own countries: 100% French or English, for example. The English guy admits to being suspicious of foreigners, particularly Germans. After providing saliva samples for a DNA test, the results prove that they all have a mixture of origins: the English guy even has some German in him. “There would be no such thing as extremism in the world if people knew their heritage,” says the French woman. On open world begins with an open mind.
Media Type Branded Content
Production Company
Creative Director
Account Director
Agency Producer
Production Manager
Lighting Director / Lighting
Wardrobe / Stylist
Sound Recording
Sound Designer
Account Director
Account Manager
Strategic Planner
Executive Producer
Director of Photography (DOP)
Production Designer
Make-Up Artist
Post Production
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