TitleRoad Bands
Agency
Campaign Road Bands
Advertiser AccorHotels
Brand HotelF1
PostedJune 2018
Business Sector Hotels, Resorts
Story As reference for road-trippers, HotelF1 knows that each trip is unique and that everyone travels in their own way. By launching a video game geared towards 18-34-year-olds and letting its community code their own levels, HotelF1 stayed true to its philosophy. The first four levels of the game, in which a glam rock band hits the road in hopes of writing a great song, were already coded. From there, the community had the opportunity to invent the rest of the game.
Media Type Gaming
Length
Creative Director
Copywriter
Art Director
Production Company
Agency Producer
Development studio XXII
Social Media Agency

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