Everyone has a story. Add Raison d'Être’s here!Edit
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Philosophy & Competitive Advantages
To be loved at first sight and remembered forever is for a brand the beginning of life.
Unfortunately surrounded by more than 1000 commercials everyday, people forget nine brands out of ten.
Why ? Because these brands don't give any insight on their "raison d'être".
To magnify an institution, a company, a product or a service by a catchy, original and long-lasting name, it is the best way to give them birth, to make them know and recognize...
The company is perhaps independent. If not, it can be edited hereEdit