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Philosophy & Competitive Advantages
Our beliefs : customers'behaviours and declarations of intent can't forecast their future purchasing behaviours in stores. Given that purchases in department stores are increasingly fast and reflex, facing an even more wide and complex range of products, only the studies which combine the measuring of purchasing behaviour with this of attitudes and precisions lead to reliable forecastings and consequently to more safe decisions.
Our solution : quantitative and qualitative methodologies based on the use of In Vivo experimental stores, some authentic tiny supermarkets which enable us to reconstitute shoppers' purchasing behaviours with realism and prediction.
Our assets : more reliable and provident results. Complete diagnostics including the key issue of the linear visibility. Very concrete advices for an operational attending in the management of your mix and innovation policy.
In Vivo European Marketing Research is a European independent network.
Owned subsidiaries: France- Saint Quentin en Yvelines (Paris) Phone: 00 33 (0)1 30 64 67 67, Germarny-Frankfurt Phone: +49 699 1 395 395, Great Britain-Watford (London), Italy-Milano Phone: +39 (0)2204 04 458
Partners: Spain, Benelux, Russia, Poland