French leader for researches on the 20 to 25 year-old market, ABC+ has been the interlocutor of international leading groups in toys, food, publishing, distribution, leisure, textile and new technologies sectors for 15 years. Our experts have a concrete and operational knowledge of children and young people targeting and of their marketing issues. The experience joined to a permanent research led us to get specific methodologies which proved their efficiency, with information collection and analysis techniques specifically fitted for each target. Furthermore, we always compare the experience with trends of the children's, teenagers' and young adults' universe, through our European Observatory for the 5 to 25 year-old market. It is both an analysis tool for the present and a prospective one for trends, allowing us to improve the advertisers' marketing strategies.