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Philosophy & Competitive Advantages
Intermind is an institute specialized in the Simulated Market Tests dedicated to consumer goods.
Taking advantage of an unprecendented double expertise in marketing research and operational marketing led by more than 20 years of experience, Intermind developed models of sales forecastings and operational diagnostics based on 2 basic beliefs :
1/ The only use of behaviour and purchasing intent results is not able anymore to predict the competitiveness of new staples. As the purchase of mass-consumption products is very fast, it is necessary to consider the visibility of the product among its department without forgetting its "instant" power of seduction (and not after a protracted exhibition).
2/ As far as mass consumption is concerned, only a micro model allows reliable forecastings. The volume of a staple not only depends on the purchasing frequency but it is also closely linked to the individual purchasing frequency of its reference market.
Intermind works with In Vivo European Marketing Research network: France-Germany-Great Britain-Italy Partners: Spain-Benelux-Russia-Poland