Design is a strategic process. Design is creation. It generates values and meaning. Absolut genuine creative added-value is to consider end-users first, then to analyse their behavior.
Our team is able to question and solve different issues:
- marketing and market process
- technological and industrial process
- We also consider sociology and anthropology as part of our job.
Absolut’s commitment is to answer our clients on several tasks :
Corporate, Products , Retail Stores’ design and concepts, Digital, Packaging, Edition.
Absolut is able to work in three different ways:
- "Design Project" : helping our clients in developping their brand and designing a range of products (graphic design, visual identity, retail stores’ design and concepts , etc.
- "Design Lab" : anticipating and leading both a prospective and conceptual research.
- "Design Management" : positionning and structuring design in the core of companies.
Absolut belongs to the Havas Advertising group, 5th largest communications group in the world, present in 75 countries . Absolut works closely with BETC Euro RSCG, 1st ad agency on the French market. The group is dedicated to building clients both creative and business oriented success stories. Absolut is an independant subsidiary. Absolut has access to the group’s research teams. Then, Absolut is able to anticipate on customers’ habits thanks to BETC’s prospective tools.