Philosophy & Competitive Advantages
At the center of every communication is a message.
When that message is right—when it’s the perfect balance of rational customer benefits and emotional, human-to-human connection—it doesn’t just inform. It persuades. It motivates. It drives behavior.
That’s the power of Talk HumanSM.
Talk Human is what we do in each of EMA’s four practice groups, from EMA Group B2B to Consumer Advertising, from the Brand Promotion Group to Public Relations and Public Affairs.
We start by listening to your audience. We learn who those people really are. What they think. How they think. Then we craft messages that appeal to both their heads and their hearts. Messages that get tangible, measurable results.
So whether you want to build a brand, launch a product, move the needle or manage a crisis, don’t just talk. Talk Human.
As an independent agency, EMA has no holding companies or subsidiaries. To enhance our global reach for clients, EMA is an active member of two global networks:
IN: International Network of Independent Agencies
EMA is a member of IN, the international network of 75 independent marketing communications agencies located in 72 countries and 115 cities around the world. Together, IN member agencies employ 3,000 professionals and have total agency billings of $2 billion. Eric Mower, EMA’s chairman and CEO, is president of IN and is personally involved, along with IN’s paid executive director and staff in London and Paris, in recruiting new IN network agencies. This gives EMA a personal connection to IN members, and facilitates collaboration and responsiveness. EMA has collaborated with IN members in a variety of ways – reviewing creative concepts for cultural competency, sourcing in-country resources such as photographers, researching competitive activities in a particular region, identifying the best-read trade publications in narrow verticals, booth staffing for clients at trade shows, and more.
More information on IN is available at www.in-advertising.com
IPREX: International Public Relations Exchange
Formed in 1983 to give clients global reach while working with local expertise, IPREX is one of the world's largest public relations corporations. With more than 50 member firms, IPREX’s powerful partnership provides experienced representation in major markets throughout the world. Drawing on the resources, knowledge, talent, and expertise of over 800 professionals, IPREX turns the diversity of its members into an asset for clients. IPREX provides access to proven, award-winning strategies that work globally or in specialized geographic and cultural regions.
A member of the IPREX Executive Committee, EMA is an active and leading member of the organization and regularly partners with member firms to meet the global needs of our clients. IPREX partners have helped EMA deliver customized media and crisis communications training at facilities in Europe and Asia. EMA has enlisted IPREX assistance to deliver high level financial public relations counsel to several clients exploring initial public offerings. In addition, IPREX agencies with specialized expertise in particular industries routinely provide advice and expert staff support to maximize the effectiveness of our clients’ programs.
More information on IPREX is available at www.iprex.com.