A 2016 and 2017 Ad Age Small Agency of the Year, Duncan Channon works with ambitious organizations wanting more and better for their brand and business. Amid analytics-smoothed sameness, we help organizations unearth, unfurl and unleash truly distinct identities.
Together, we strip away calcified layers of past positionings and poses and gently crowbar the plaques of me-too mission statements.
We help new brands launch, but, more often, established brands relaunch. Sometimes it’s as agency of record. Sometimes it starts with a project. But, either way, it’s a job we take with utmost seriousness. (It may be the only job we take with seriousness, utmost or otherwise.)
Done right, your brand will stand apart from the competition, recognize quantifiable enterprise value and grasp that holiest of grails: a unique spot in your targets’ gray matter.
Close, friendly, true collaboration is central to our culture and how we do our best work. It started as simply the way we did business, but became a fully articulated philosophy that we named “guanxi,” adapted from the Chinese after a late-night epiphany by the Huangpu River. (Can tell you the story over a few pijius.)
It’s rooted in our belief that trusting relationships and understanding, among clients and staff, lead to more insightful, effective work – not to mention better, more fruitful relationships with customers. And in an era when brands are looking for fans as much as customers, when success is more about long-term loyalty, lifetime customer value, than a one-time sale, guanxi has achieved special resonance.
We are proudly independent.
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