| Title | Reach Across the Aisle Case Study |
| Agency | MullenLowe Global |
| Campaign | Reach Across the Aisle |
| Advertiser | JetBlue Airways |
| Brand | JetBlue |
| Posted | November 2016 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | As the US government faced deadlock and serious division, JetBlue embarked on a social experiment to prove that compromise can be win-win. 150 total strangers on-board a JetBlue flight were challenged to “reach across the aisle” and win a free round trip ticket to anywhere in the world. The challenge? Everyone on the flight had to agree upon the same destination. Either we all go, or no one goes. |
| Media Type | Case Study |
| Length | |
| Creative Agency | MullenLowe U.S. |
| Creative Director | Mark Wenneker |
| Creative Director | Tim Vaccarino |
| Creative Director | Dave Weist |
| Copywriter | Tim Bildsten |
| Copywriter | Nick Olish |
| Art Director | Ryan Montgomery |
| Art Director | Jay Spahr |
| Director | Rob Apse |
| Production Company Producer | Liza Near |
| Production Company Producer | Eric Skvirsky |