TitleScary Clown Night
Campaign Burger King
Advertiser Burger King
Brand Burger King
PostedApril 2018
Business Sector Retail, Distribution & Restaurants
Story Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown.

You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too.
Media Type Case Study
Post Production
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Community Manager
Account Director
Account Manager
Account Manager
Strategic Planner
Communications Planner
Agency Producer
Agency Producer
Agency Producer
Production Company
Executive Producer
Production Manager
Director of Photography (DOP)
Media Agency
Public Relations Agency Weber Shandwick
Chief Creative Officer
Head of PR
Head of Brand Marketing

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