TitleMy Line
Agency
Campaign My Line
Advertiser Ministry Of Communications & Technology
Brand Ministry of Communications & Technology of Colombia
Date of First Broadcast/Publication
Business Sector Consumer Electronics & Audio-Visual
Story In Colombia, some people still have no access to the internet and no use for smartphones due their remote location. So how do they search Google for information? The solution is My Line, a traditional telephone landline people can call no matter what the place or the device. They just dial 6000913 and ask whatever they want. In seconds My Line receives the answer from Google and relates it to the caller verbally.

This traditional landline connected people without access to smartphones or the internet to Google, so they could "search" for information simply by asking. It brought the magic of the internet to even the most remote regions of Colombia.
Media Type Case Study
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Animation/3D
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