TitleThe Hidden Flag
Agency
Campaign The Hidden Flag
Advertiser Federación Estatal LGTB
Brand FELGTB
Date of First Broadcast/Publication
Business Sector Racial/Ethnic/Minority/Disability Awareness
Story The gay pride "rainbow flag" is banned in Russia. So in 2018, when the world had its eyes on Russia for the soccer World Cup, the Spanish LGTB federation defied the law with a peaceful yet clever protest: a group of fans strolled the streets wearing different football shirts that, when lined up together, formed the colours of the rainbow flag.
Media Type Case Study
Length
Entrant Company LOLA Mullenlowe
Chief Creative Officer Chacho Puebla
Executive Creative Director Pancho Cassis
Creative Director Tomás Ostiglia, Fabio Brígido
Head of Digital Innovation Fred Bosch
Copywriter José Sancho
Art Director Pedro Sattin
Senior Planner Marcelle Santos
PR Director Sarah Okrent
Producers Felipe Calviño, Sebastian Arce, Diego Baltazar
Photographer Javier Tres
Film Director Michelle Cassis
Production company Primo content
Executive Producer Inés Segura
Production Director Marta Mancera
Producer Inés Massa
Production assistant Julia Estruga

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