TitleOld or Not Old
Campaign Old or Not Old
Advertiser AMPLIFON
Brand Amplifon
PostedAugust 2018
Business Sector Health & Pharmaceutical Products
Story Entry Summary;Globally, people over 70 is still perceived as "old". But today, we are living 35 years longer than we humans did a century ago. So, old age is not old at all.;We need to change the paradigm and the stigmas related to old age and hearing aid, we need to go deep on this matter and make people think about this. We need to listen closely to the new generation of people over 70.;Brief Explanation;A "seventy something" guy is raising an important matter: Is he old for wearing a hearing aid or not?;Basically, we'll see him giving different examples about his life and himself (but clearly speaking on behalf of his generation) to throw this question to the audience and make everybody think about "ageing".;By the end of the film we hope everybody can start changing what they believe about old people and hearing aids.
Media Type Television
Creative Agency

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