Alex was appointed Global Chief Executive Officer of MullenLowe Group in May 2015, upon the merger of IPG agencies Mullen and Lowe and Partners.
Since his appointment, Alex has instituted a global rebranding and repositioning across the MullenLowe Group global network, driving business growth, and creative and effectiveness award success. In the last 18 months, global new business wins include Harley-Davidson (leading IPG’s Team Ignite), Hyatt (global creative AOR), Western Union (global media AOR) and Etihad Airways (global CRM and loyalty AOR).
Alex has been with IPG for over seven years, previously serving as Chief Executive Officer of U.S. agency Mullen – one of the most awarded and fastest-growing agencies in the U.S. receiving accolades from the industry’s most notable organisations, including AdAge A-List, Fast Co. Most Innovative Companies in Advertising and Marketing and Forbes 10 Great Agencies. Under Alex’s leadership at Mullen, the agency grew by 76% and added 250+ new employees in four years, while expanding from their Boston headquarters to other key U.S. markets. During this time Alex led successful pitch teams to win clients such as Acura, JetBlue, Zappos, FAGE, U.S. Cellular, Google, and American Greetings.
Alex joined Mullen from Fallon, where he was a key strategic leader on brands including BMW, Garmin, Equinox Fitness and United Airlines, which he guided during the post-September 11 period.
He’s adept at managing chaos both at work and at home, where he and his wife, Jennifer, are raising three girls and a boy.
Jose Miguel Sokoloff is one of the most internationally awarded and respected advertising creatives and peace proponents in the world. Jose Miguel’s philosophy of employing soft power over force for effective behaviour change manifests in the communications he has designed throughout his career to address cultural and societal issues in ways that transcend borders and challenge norms.
Native to Colombia, Jose Miguel’s most recognised work for the Colombian Ministry of Defense has propelled him from advertising creative to cultural figure, having spoken and appeared across a variety of widely recognised platforms with mass audiences such as TED Global, NPR’s This American Life and WIRED, in addition to the ad industry’s most renowned forums such as the Cannes Lions International Festival of Creativity. In December 2016, Emmy-award winning journalist Lara Logan interviewed Jose Miguel for a feature profile entitled ‘The New Colombia’ for CBS News’ ‘60 Minutes’, one of the most successful broadcasts in the history of American television.
Throughout the past decade, his work to demobilise the FARC Guerrillas of the Colombian jungles has been a powerful driver towards reaching peace in the country, and has led to the demobilisation of over 17,000 guerrillas to date. The most successful campaigns, Rivers of Light and Operation Christmas, have connected Colombians in ways previously considered unimaginable, and have aimed to steer the nation towards an enhanced quality of life for all.
Jose Miguel’s responsibilities as Global President of MullenLowe Group’s Creative Council, involve leading the networks’ top creative talent to continued success for clients’ brands in addition to enhancing network integration, collaboration and growth. Under Jose Miguel’s creative leadership MullenLowe Group has been named a Cannes Top 10 and Gunn Report Top 10 Global Creative Network, No. 1 Creative Agency by WARC 100, and Unilever’s Agency of the Year.
Naomi joined MullenLowe Group in 2014 as Global Chief Growth Officer responsible for global marketing, communications and business development.
In 2016 she led the global rebranding of the MullenLowe Group network following the merger of Mullen with Lowe and Partners. The merger rebranding was awarded a Cannes Lion in 2016 and led to the network being named to the AdAge 2017 Agency Standout Awards List.
She joined the MullenLowe Group from Havas where she spent time in key roles across Europe, the USA and Asia. She served as CEO, Havas Worldwide Southeast Asia, based in Singapore and overseeing operations in Singapore, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Prior to her time in Asia, Naomi served as Global CMO of Havas Worldwide, based in New York, where she also led the global rebranding of the Euro RSCG Worldwide network and its agencies as Havas Worldwide.
Naomi has worked across a range of categories and blue chip clients including Coca-Cola, Nestle, LG Electronics, News International, Credit Suisse, Dulux, Uniqlo and H&M. Naomi is a frequent blogger on The Huffington Post, cnbc.com, forbes.com and other sites, and has served as a judge for numerous advertising awards, including Cannes, Spikes Asia, Cristal Festival and the EFFIES. In 2011, she won the Best Executive award at the Stevie Awards for Women in Business and in 2013 was named to Campaign Asia’s ‘Top 40 Under 40 Faces To Watch’.
Naomi started her career at McCann Erickson, graduated from Oxford University with a degree in Biology, and now lives in London with her two miniature dachshunds.
James Fox is the Global Chief Strategy Officer at MullenLowe Group. In this role he oversees a group of nearly 200 strategists in 90 offices around the world, developing award winning work for multinational brands across multiple categories.
Prior to MullenLowe Group, James spent 6 years as Chief Executive Officer at Red Peak Branding, building one of the fastest growing branding agencies in the U.S. James started his career at St Luke’s in London working on award winning work for IKEA, Emirates and Clarks shoes. He then made the move to the U.S. to work at Fallon Minneapolis where he ran global strategy for United Airlines, winning two Gold Effies in one year, one Silver Effie and an Emmy. From Fallon, James moved to BBH where he ran the strategy for Levi’s and British Airways in the U.S. and then onto TAXI as their Chief Strategy Officer. During his tenure at TAXI they established a thriving New York office and opened four more offices globally. Strategy Magazine voted TAXI agency of the year twice in a row under James’ leadership. From TAXI he joined BBDO where he led the billion-dollar rebranding for AT&T’s wired and wireless business globally, before taking the role of Chief Executive Officer at Red Peak.
James was voted Innovator of the Year by Internationalist magazine in 2014 and was named a Future 50 CEO by Smart CEO magazine in 2015 and 2016. He has written for and been quoted regularly in the Wall Street Journal, Forbes, Time Magazine and has appeared numerous times on Fox News to discuss marketing issues. James Fox holds a BSc in Psychology from the University of Leeds, and Masters in Industrial Psychology from the London School of Economics. He has been a board member of the charity Free Arts, which provides art education and mentoring at no cost to children throughout New York City.
James lives with his wife and three year old son in the Upper East Side of Manhattan.
Helen is Chief Operating Officer for Unilever at MullenLowe Group and is responsible for all Unilever brands currently handled by the agency, globally.
She has worked with Unilever for the majority of a 25 year period, on a variety of different brands from chilled meats to deodorants to toilet cleaners, at a number of agencies – from creative hot-shops to globally aligned networks. During that time, she has worked with Unilever through various re-structures, and managed a number of agency mergers and re-organisations.
Helen has also worked with many other clients and brands, including Nestle, J&J, P&G, General Foods, ITV, London Weekend Television, Smith Kline Beecham and L’Oreal.
Jeremy graduated from Brunel University with a degree in Business and Finance, specialising in Marketing and Italian. He joined MullenLowe Group in 2000 to work on the Braun international business and went on to run HSBC UK and Opel.
After five years with MullenLowe Group, Jeremy spent a year at JWT leading the Vodafone business but in 2006 MullenLowe Group lured him back to run their prized global Stella Artois business. He took Stella Artois digital, resulting in one of the world’s most awarded sites, winning awards at Cannes Lions, Clios, NY Festivals and the One Show, to name a few.
In 2008 he was appointed Director, MullenLowe Group Central and Eastern Europe and Russia, and additionally in 2010 took on the responsibility of running Unilever’s Oral Care business globally, managing teams in LATAM, Europe, Middle East and Asia.
Jeremy was appointed Chief Executive Officer of MullenLowe Thailand in April 2011 and successfully grew the business, enhanced profitability and put the agency back on the awards map winning Thailand’s only Gold Lions at Cannes 2013.
In September 2013 he was recalled to the global headquarters where he took on the role of President of all MullenLowe Group operations across Europe, Middle East and Africa.
Having co-founded Profero with his brother in 1998, Wayne is regarded as one of the industry’s most respected and experienced practitioners. He has successfully supervised local and global campaigns for an enviable client list including Apple, Diageo, Johnson & Johnson, Unilever and Western Union.
Wayne expanded the MullenLowe Profero client base by carefully positioning the company as the only independent global digital agency of its kind, covering each of the media, creative and technology disciplines, now with 16 offices in U.S, Europe, Asia and LATAM.
In 2010 he assumed the role of Global Chief Executive Officer, and moved to Singapore in 2013 to lead the business from Asia, another first for an agency of its kind. In 2014, Profero was acquired by MullenLowe Group to create MullenLowe Profero.
Wayne was the 2014 chairperson of the South East Asia Marketing Society and was voted as the UK’s ‘Most Influential Digital Britain’ in 2008. His other accolades include being recognised as one of the top 100 most influential people for the Y generation across any industry sector, one of the 1,000 most influential people in London and one of the Observer’s Future 500 ones to watch.
Hugh joined MullenLowe Group in 2008 after a twenty year career with WPP in which he held leadership posts at two of its networks, JWT and Conquest. At JWT he was Chief Financial Officer for both EMEA & Asia Pacific and prior to this he was Conquest’s Chief Financial & Operating Officer. Whilst at Conquest he was based in both Turin and Paris where he set up Conquest in Italy and then built the network in all other key European markets. Conquest subsequently re-launched globally as Red Cell/United.
Hugh joined WPP in the late 80’s where he had a diverse portfolio of responsibilities including oversight of its PR network Hill & Knowlton and a number of market research and marketing services companies.
Hugh began his career in finance and after qualifying as a Chartered Accountant spent three years with Deloitte & Touche, specialising in corporate recovery.
Dale leads MullenLowe Group in the UK, overseeing MullenLowe London, MullenLowe Profero, MullenLowe Open and MullenLowe Mediahub. A group not defined by silos, but with integrated communications planning built into the model.
Prior to this role Dale was EMEA Chief Executive Officer for MullenLowe Profero between 2009 – 2016, overseeing an impressive list of blue chip client pitch wins and retention, record growth, global expansion, creative Grand Prix wins, Agency of the Year Awards and a Gold CPD (awarded for the highest standard of Continuous Professional Development for its employees).
Dale has a proven track record of multi-channel success. Before MullenLowe Profero he spent six years at VCCP as Head of Planning and as a Managing Partner. Prior to VCCP, Dale was Planning Director at J. Walter Thompson. His clients have included Diageo, Unilever, MINI, BMW, Pepsi, FedEx, Western Union, Apple, o2, HSBC, Kellogg’s, Kraft, Virgin, Primark, ASOS, M&S and several major government behaviour change campaigns.
Before that he had many other incarnations, including a spell as an anthropologist.
As Global President, John is responsible for crafting the vision and spearheading business development for MullenLowe Mediahub.
He has built an operation that focuses on embracing, accelerating and leveraging change, creating a dedicated media research unit and hiring creative media directors to ensure that content and distribution are always working in unison.
John was recently named one of 18 Media Mavens by Advertising Age, and MullenLowe Mediahub was named by MediaPost/OMMA as the 2010 and 2012 Media Buying and Planning Agency of the Year. In addition to this, John led MullenLowe Mediahub to be named Full Service Agency of the Year in 2014 and Creative Agency of the Year in 2016 by MediaPost.
John has been in the advertising business for over 23 years and has worked on numerous high-profile brands, including FAGE, Wendy’s, SiriusXM Satellite Radio, H&R Block, Monster.com, LivingSocial, Zappos, Orbitz and Match.
Joseph George is Group Chief Executive Officer of MullenLowe Lintas Group in India. In 2015, he was appointed Regional President for MullenLowe Group, South & Southeast Asia.
With almost 25 years of experience in advertising, he has had an un-interrupted stint of over 23 years with the agency.
He started his career in 1990 with Leo Burnett Mumbai where he was exposed to the ‘process’ of copy strategy on the P&G business. He then joined Lintas Mumbai in 1991, starting off on the Cadbury’s and Johnson & Johnson Baby business. After spending 15 years between the Mumbai and Bangalore offices of Lintas India and working across a range of clients, Joe took over as head of the Unilever business in 2006 which was, and continues to be, the company’s largest business. In 2008, he was invited to the IPG Leaders Forum in New York, and in the same year inducted into the company’s Management Committee.
Joe successfully led the growth of the Unilever business and a few specialist marketing services divisions until his appointment as Deputy CEO in June 2010, and subsequently to CEO in January 2011.
Joe is a certified scuba diver, an ardent Liverpool fan, loves the rock music of the ‘60s and ‘70s and has a fascination with war chronicles and documentaries.
Lee has a passion for innovation and a belief in the power of creativity to achieve extraordinary business results. At MullenLowe U.S. he oversees all four domestic offices, ensuring seamless integration and collaboration in our work for leading challenger brands including Acura, JetBlue, Patrón, U.S. Cellular, Ulta Beauty, Royal Caribbean and American Greetings.
Prior to joining MullenLowe U.S, Lee served as president of Ogilvy Chicago, managing all aspects of their integrated offering. Before that, he served as managing director of Wieden+Kennedy Amsterdam. During his four years there, the office added new clients, significantly increased profitability and expanded its footprint to include Russia and the Middle East. In 2011, The Gunn Report named Wieden+Kennedy Amsterdam the most creatively awarded agency in the world.
Over his career, Lee has worked with many prestigious companies to build some of the world’s strongest brands including BMW, Coca-Cola, Nike, P&G, Kimberly-Clark, Heineken and Levi’s, to name just a few.
Anthony joined the agency in 2012 and is responsible for running MullenLowe Open’s global network and its flagship UK office. Anthony has over 17 years agency experience and is recognised as an industry expert in CRM, activation and retail marketing. He is proud to have worked with some of the world’s most innovative marketers, including Unilever, Etihad Airways, Coca-Cola, Diageo, Cadillac, Lenovo and Microsoft.
Anthony joined MullenLowe from Saatchi & Saatchi X, where he led the London office from 2008 until early 2012. Here he led the agency’s P&G business across EMEA and was responsible for developing the Diageo relationship for the network.
Anthony joined Saatchi & Saatchi X after a spell at Publicis Chemistry Group, where he was acting Head of Strategy and Planning. Whilst there, he worked with brands such as Emirates, Dove and Aviva. Prior to this, Anthony worked at The Marketing Store Worldwide in Sydney as Client Services Director and Deputy Managing Director, and spent almost 8 years with Dynamo Marketing in London.
Since joining MullenLowe U.S. in 2008, Mark has led the agency into a creative resurgence with a slew of wins with challenger brands including Zappos, JetBlue, American Greetings, Royal Caribbean, Google, National Geographic Channel and Acura.
Under Mark’s leadership, MullenLowe U.S. has been on the Ad Age A-List three times, a Creativity Magazine Innovator two times, and a Fast Company Most Innovative Company. MullenLowe U.S. also scored a Grand Effie for American Greetings’ ‘World’s Toughest Job,’ six Cannes Lions, an Emmy for the National Geographic Channel, and the coveted One Show award for Best Automotive Advertising in the World for Acura’s safety spot called ‘The Test.’
Prior to working at MullenLowe U.S, Mark was with Goodby, Silverstein & Partners for nine years, where he created famous work for HP, Comcast, Doritos, Hyundai, HBO, and Saturn. His Saturn ‘Sheet Metal’ spot was named one of the top 10 best car ads in the last 25 years by the One Show, and his quirky ‘It’s Comcastic’ ads were named Campaign of the Year by Adweek.
He has three girls and a very patient and understanding wife.
As Global Chief Information Officer of MullenLowe Group, David is responsible for all systems and technology for an organisation that operates in over 65 countries, employing 6,400 staff.
In the six years David has been with MullenLowe, he has restructured the IT organisation and gone about capturing all activity and costs to better understand current state and future requirements. This has led to a continuation in the move to centralised services, consolidating and rationalising infrastructure to create a Standard Operating Environment, as well as deploying Enterprise applications such as SAP and PeopleSoft. In addition, he has built an in-house Digital capability focusing on improved internal portals and collaborative applications with clients, which generate revenue and foster closer business relationships. Similarly, he has promoted the use of Social Tools and Unified Communications, as the workforce becomes ever more mobile and increases its utilisation of social media platforms.
David has worked within the Marketing Communication industry for his entire 30 year career at some of the largest and most successful agency networks including McCann-Erickson, Bates and Saatchi & Saatchi. He has gained invaluable experience in the managing and building of technology platforms, along with defining and executing strategies that have led to significant business change and efficiencies being made. Holding roles of increasing challenge, seniority and scope, David has managed large virtual teams across a number of international locations which have allowed him to experience differing business dynamics and cultures across the globe.
Additionally, David is a member of the highly respected International CIO Research Board and a Board Member of The Tech Partnership who, working with the UK Government, create and promote skills for the digital economy.